http://clipmarks.com/tags/stagecoach+island/http://rss.clipmarks.com/tags/stagecoach+island/15Clip, tag and save information that's important to you. Bookmarks save entire pages...Clipmarks save the specific content that matters to you!en-ushttp://clipmarks.com/clipmark/5C1F371D-2534-42BD-B872-0461C9531132/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/dewitte/">dewitte</a><br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily" title="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily">www.dmnews.com</a></span></div><div style="padding: 10px;"><div style="text-align:left;"><P>If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. </P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P>That's the idea behind on Stagecoach Island, a private virtual world created by financial services com­pany Wells Fargo to teach basic financial skills to the age 14-24 demographic. </P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P>“We wanted to stay focused on our mis­sion to provide financial education and we decided the best way to do that while protecting our brand is to build our own island,” said Gina Fung, VP of experiential marketing at Wells Fargo. “Young adults find themselves facing a lot of firsts, and we felt Stagecoach Island could give them hands-on practice in financial responsibil­ity in an entertaining and safe format.”</P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/dewitte/512/4F2CB71B-4962-40D8-8515-D5AA2281953A.jpg" alt="Wells Fargo minimizes in-world branding" /><br /></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/wells+fargo/" rel="tag">wells fargo</a>, <a href="http://clipmarks.com/tags/second+life/" rel="tag">second life</a>, <a href="http://clipmarks.com/tags/stagecoach+island/" rel="tag">stagecoach island</a>, <a href="http://clipmarks.com/tags/virtual/" rel="tag">virtual</a>, <a href="http://clipmarks.com/tags/reality/" rel="tag">reality</a></div>http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDailyFri, 09 May 2008 13:59:08 GMT