Clipmarks | Julia bradley Clips

Viral hooks - the power of Web 2.0

Tue, 20 May 2008 20:03:55 GMT

clipped by: Julia Bradley
clipper's remarks: Comparing Web 2.0 viral loops to Velcro is a brilliant analogy, made by David Armano in an Ad Age article.

Clip Source: adage.com

Web 2.0 Is Velcro

"what's the viral hook in your product?"

The science of Velcro is simple. One side of the material is composed of thousands of tiny "hooks," while the other side is made of just as many "loops." When the hooks engage with the loops, they stick.

And that's why Web 2.0 is Velcro. Marketers, designers and developers alike are scrambling to figure how two things:

1. What are the viral "hooks" that capture people's attention?
2. What are the viral "loops," which create infinite engagement that spreads like wildfire?

Tags: web 2.0, social media, ziggs, ad age

Build Your Online Presence

Fri, 02 May 2008 17:38:19 GMT

clipped by: Julia Bradley
clipper's remarks: Simple tips on how to broaden your online footprint on the Web

Clip Source: ziggs.blogspot.com

Building Up Your Online Presence

For those of you who are now ready to spread your wings into the social media world, for either business or personal pursuits, here are a few ways to start expanding your visibility online.

1. Always keep your online profile at Ziggs and at other online communities updated and interesting with a current photo. Then, consider your Ziggs Profile as a home base for anchoring the other elements of your online image, such as your blog and more .

2. Next, you may want to consider starting free accounts at a number of the key social media magnets on the Web today. Twitter is one of those irrepressible social media whirlwinds.

many of you are just now starting with the baby steps of creating one or two online professional profiles.

3. YouTube isn’t just for teens any more. If you haven’t been to YouTube lately, or had dismissed it as a forum for karaoke disasters, visit it again today.

And of course, any video you post on YouTube can link into your Ziggs Profile.

Who's Googling You?

Fri, 02 May 2008 16:48:24 GMT

clipped by: Julia Bradley
clipper's remarks: Ziggs tracks visitors to your web page to tell you more about who's googling you. It's a cool, free tracking service.

Clip Source: www.wusa9.com

Who's Googling You

Medhi Pirzadeh works in Maryland, but, he can be found all over the world.

His profile is listed on a site called Ziggs.com. It's kind of an upscale Facebook for the professional set.

"The reality is that people will do searches on me," says Pirzadeh.

But, he's not worried about being strung out in cyberspace because he controls what people read about him. His employer, Mason Dixon, likes that idea. They encourage every employee to do the same thing.

Hypocrisy in Russia with iPhones

Tue, 29 Apr 2008 14:55:41 GMT

clipped by: Julia Bradley
clipper's remarks: iPhone is only the latest must have among Russia's elite at the kremlin, despite it being illegal.

Clip Source: www.washingtonpost.com

Illegal iPhones, Apple of Russian Elites' Eyes

MOSCOW -- Ramzan Kadyrov, the strongman president of the Russian republic of Chechnya, seemed fascinated. The object of his curiosity was the latest must-have toy for Russia's elite: the iPhone.

There are approximately 500,000 iPhone users in Russia -- a country where the phone is not officially for sale, according to Eldar Murtazin, head of analysis at Mobile Research Group in Moscow, citing data obtained from Russia's cellphone operators.

"Russian people love anything that is forbidden," said Murtazin, adding that iPhone sales in Russia are the third-highest in the world, after the United States and China (where the phone also cannot be sold legally).

Good Reminder to Manage your Online Image

Tue, 29 Apr 2008 14:50:39 GMT

clipped by: Julia Bradley
clipper's remarks: It's surprising that even teachers don't get how important it is to present yourself professionally online.

Clip Source: www.washingtonpost.com

When Young Teachers Go Wild on the Web

It's almost like Googling someone: Log on to Facebook. Join the Washington, D.C., network. Search the Web site for your favorite school system. And then watch the public profiles of 20-something teachers unfurl like gift wrap on the screen, revealing a sense of humor that can be overtly sarcastic or unintentionally unprofessional -- or both.

But the crudeness of some Facebook or MySpace teacher profiles, which are far, far away from sanitized Web sites ending in ".edu," prompts questions emblematic of our times: Do the risque pages matter if teacher performance is not hindered and if students, parents and school officials don't see them? At what point are these young teachers judged by the standards for public officials?

How to know when a recruiter is viewing you online

Wed, 12 Mar 2008 14:47:35 GMT

clipped by: Julia Bradley

Clip Source: www.wspa.com

have you ever wondered who is "Googling" you? There are some websites that can help you find out.

That's why he joined Ziggs.com, a website that alerts him every time someone looks him up on the internet and the city where the IP address of that searcher is located.

Said Gregson, "I notice whenever I update my resume on Monster.com, for instance, its not long before I start seeing all these hits from New Delhi, India. It's a lot of recruiters."

Once a searcher sees your Ziggs profile, they can also send you an email. Gregson says Ziggs not only shows him that he has potential customers in Seattle, for example, it helped an old friend find him. "The next thing i know i've got an email from an old friend."

But what Ziggs founder Tim DeMello says the site will not reveal is the name or IP address of the person searching. While that information might be helpful to businesses to contact potential customers, DeMello tells us they won't reveal it to protect searchers' privacy.

Why Apple owns the teen market

Fri, 24 Aug 2007 21:32:58 GMT

clipped by: Julia Bradley
clipper's remarks: Apple: the wonder marketer

Clip Source: www.businessweek.com

A survey by Piper Jaffray (PJC) found that 78% of high school students own a portable media player, and that of those students, 82% own an iPod.

In a matter of years, Apple has gone from the maker of computers you use in school to the designer of computers that make you cool. There are lessons for other companies hoping to replicate at least part of that Cinderella story.

"Apple has positioned itself as a company that wants to empower young consumers, giving them the freedom to DIY," says Holly Brickley from Outlaw Consulting, which specializes in research on youth. "Though other technology companies have provided similar tools, no one brand has so effectively aligned themselves with satisfying this motive—that is, the desire to be empowered as a creative unique individual—which is so important to Gen Y."

Tags: apple, brand, ipod, iphone

How not to use social media: Learn from Walmart

Fri, 10 Aug 2007 18:49:35 GMT

clipped by: Julia Bradley
clipper's remarks: It beneficial to the small companies to learn from the big players as they test the waters with social media.

Clip Source: www.ignitesocialmedia.com

Yesterday I read an article in Reuters that stated “Wal-Mart Using Facebook to win back-to school sales”.

According to the article , the clumsy retail giant has ventured once again into social media - this time targeting Facebook.

I will also add that a Wal-Mart spokesperson actually stated, “We realize this is an audience that we need to be talking to, and this is a channel we need to be on.”

How nice. Wal-Mart, once again is using social media to “tell” its customers to buy their products.

What they don’t seem to get is that talking to an audience is not what social media is about. That is what advertising is about. Social media is about talking with customers. Engaging in a conversation.

This is a classic example of what companies are doing wrong in social media - speaking to customers and missing the boat entirely.

Tags: facebook, social media, marketing, advertising

What's in a Name? Ask Steve Jobs

Thu, 09 Aug 2007 21:29:49 GMT

clipped by: Julia Bradley
clipper's remarks: The power of a blog can be substantial. This clever shananigan points to the importance of managing all aspects of your own identity online. Shameless plug: Go to Ziggs.com to start managing your online image for free.

Clip Source: www.nytimes.com

‘Fake Steve’ Blogger Comes Clean

For the last 14 months, high-tech insiders have been eating up the work of an anonymous blogger who assumed the persona of Steven P. Jobs, Apple’s chief executive and one of the world’s most famous businessmen.

The acerbic postings of “Fake Steve,” as he is known, have attracted a plugged-in readership — both the real Mr. Jobs and Bill Gates have acknowledged reading the blog (fakesteve.blogspot.com). At the same time, Fake Steve has evaded the best efforts of Silicon Valley’s gossips to discover his real identity.

Meanwhile, on the other side of the country, Daniel Lyons, a senior editor at Forbes magazine who lives near Boston, has been quietly enjoying the attention.

“I’m stunned that it’s taken this long,” said

Mr. Lyons said writing as Fake Steve became addictive. He developed a unique lexicon and catalog of insults for the character. Bill Gates is Beastmaster, and Eric E. Schmidt, Google’s chief executive, is Squirrel Boy.

Tags: ziggs, blog, apple, steve jobs, branding

MySpace vs. Facebook: Blue collar vs. white?

Thu, 09 Aug 2007 18:42:18 GMT

clipped by: Julia Bradley
clipper's remarks: This broad generalization about the types of users in these social media sites is a very powerful trend, if it proves to be true on a broad scale.

Clip Source: tech.msn.com

A flurry of recent articles have observed that young people are leaving MySpace for Facebook in droves, setting off speculation that MySpace is becoming the latest victim of fickle teens following the hot new thing.

Not so, says University of California, Berkeley, researcher Danah Boyd. Not all teens are leaving MySpace, she wrote in a recent essay--instead, they're splitting up along class lines.

Affluent kids from educated, well-to-do families have been fleeing MySpace for Facebook since it opened registration to the general public in September, while working-class kids still flock to MySpace.

The number of Facebook visitors ages 12 to 17 jumped 149% over the past year, while MySpace lost 27% of teens, according to ComScore Media Metrix.

"Facebook is what the college kids did. Not surprisingly, college-bound high schoolers desperately wanted in," Boyd writes.

MySpace, meanwhile, is the "cool working-class thing" for high school students getting a job after graduation

Tags: myspace, facebook, ziggs, career, social media, networking

A Tale of Two Profiles: Personal or Professional

Wed, 08 Aug 2007 19:47:46 GMT

clipped by: Julia Bradley
clipper's remarks: Create a professional profile for everyday use.

Clip Source: ziggs.blogspot.com

A Tale of Two Profiles

It will be fascinating to watch how the new generation growing up in social networking websites matures into professionals with careers and to mark how their online personas or profiles morph with them from social to professional. Which type of profile have you created?

For the career-minded, it’s a must-do today to post a profile in two professional networking websites. The first, of course, is Ziggs. For those unfamiliar with Ziggs, this website offers you the most comprehensive profile template for daily use in your current profession as well as for visibility to recruiters for both passive and active job searches. In addition to Ziggs Bio-Builder which helps you easily write up your own bio, your Ziggs Profile gives you several ways to build honest interest into your professional points.

Tags: ziggs, online profile, bio, resume, career

Life before and after MySpace

Fri, 03 Aug 2007 16:09:02 GMT

clipped by: Julia Bradley
clipper's remarks: Before MySpace: Club Penguin. After MySpace: Ziggs and LinkedIn

Clip Source: www.washingtonpost.com

Social Sites Aim at Users Too Young for MySpace

Younger and younger children want their share of the social networking craze, but popular Web sites such as MySpace and Facebook are reserved for older crowds. So sites are now aiming at children 14 and under, with online worlds where their animated personas can play games, chat with others their age and even engage in adultlike activities such as e-commerce.

This week, Disney announced the acquisition of Club Penguin, a virtual world for children that's been around less than two years but has grown to 12 million registered users, largely without marketing.

Some advocacy groups worry that Internet marketing could have a similar effect as television ads, which they say contribute to childhood-development problems, including obesity, youth violence, erosion of creativity and promotion of materialistic values.

Tags: social media, myspace, linkedin, ziggs, facebook, career, networking

How to Get a Better Job While on Vacation this Summer

Thu, 02 Aug 2007 21:13:18 GMT

clipped by: Julia Bradley
clipper's remarks: Ziggs has the answer.

Clip Source: money.cnn.com

If you recoil from networking events, never get around to putting out feelers and have no clue how to "work a room," congratulations! You're the ideal candidate for a terrific new job.

More than a fifth of the Fortune 500, including blue-chip names like Pfizer, Sony and Microsoft, use these outfits as part of their recruiting process.

The bottom line: Even if you're not looking for a new job, you want potential employers to see you in the most flattering light. Fortunately, it's easy to take control of your profiles.

Tags: ziggs, career, job, resume, profile, professional networking

"The Best Coaching You Will Ever Get" - BusinessWeek

Thu, 02 Aug 2007 15:54:00 GMT

clipped by: Julia Bradley
clipper's remarks: Written by Marshall Goldsmith. Can't beat this advice.

Clip Source: www.businessweek.com

Imagine yourself at 95, knowing what was important and what wasn't. Take that knowledge to heart now, both for your career and for your personal life

You are now about to receive the best coaching advice that you will ever get in this—or perhaps any other—lifetime! You are about to receive advice from a very wise old person. Listen very carefully to what this wise old person says.

A friend of mine actually had the opportunity to talk with old people who were facing death and to ask them what advice they would have had for themselves. Their answers were filled with wisdom. One recurring theme was to take the time to reflect on life and find happiness and meaning now. A frequent comment from old people runs along the lines of: "I got so wrapped up in looking at what I didn't have that I missed what I did have. I had almost everything. I wish I had taken more time to appreciate it."

Don't get so lost in pleasing the people who don't care that you neglect the people who do.

Tags: career, life, marshall goldsmith, businesweek

Why be found on Google? And how?

Wed, 01 Aug 2007 17:23:50 GMT

clipped by: Julia Bradley
clipper's remarks: Create an online image for free, using professional sites like Ziggs.

Clip Source: www.marcandangel.com

If an employer searches Google for your name and absolutely no results are returned, are you really any better off? The answer may be no. A mid-2006 market analysis by career search firm ExecuNet reported that 77% of the job recruiters claim they use search engines as a primary tool to research potential employees.

The best defense against being Google anonymous is a good offense. Be proactive. Create a web presence that you are proud to identify with.

Professional social networking sites such as LinkedIn and Ziggs can also assist you in establishing a respectable online presence that will be searchable via Google. Both sites allow you to build an online profile, associate it with past employers, and network with professional contacts.

Tags: ziggs, profile, brand, professional, linkedin