Clipmarks | Amanda mooney Clips

The Value of Word of Mouth

Thu, 08 May 2008 14:40:38 GMT

As mentioned in an earlier post I'm speaking at WOMM-U today and tomorrow about WOM measurement and how to scale WOM programs. On the WOMM-U website WOMMA bills my session as "Your CMO says: 'If I gave you X dollars more for WOM, what would I get?'"*

I've been working on this model with Dr. Barak Libai, who has been a visiting professor of marketing at MIT and a full professor at Tel Aviv's Faculty of Mangement (and also a fellow member of WOMMA's Academic Advisory Board).

The Conversation Value™ Model incorporates consumers' WOM behavior into a life-time value (LTV) model, which allows companies to quantify the bottom-line value of each conversation about a brand.

The value of each conversation, or "conversation value", is calculated by combining the life time value and WOM referral value and dividing this by the number of conversations with unique people.

Tags: word of mouth, marketing, communications, dr. walter carl, womma, coversation value model, chatthreads, amanda mooney

How Tabbed Browsing Changed the Way I Think

Sun, 04 May 2008 15:58:09 GMT

clipped by: Amanda Mooney

Clip Source: americanshelflife.wordpress.com

I have a running joke with @amyyen and the ASL crew about how I think in tabbed browsing. At any given time, I have at least 10 tabs open on my computer (in addition to several programs… my computer is hating me for this). This habit of opening so many programs and sites at once on my computer and bouncing back and forth between tabs has affected how I think offline. This is a *normal* conversation with Amy:

Amy: Amanda, did you check out that Stars game last night?

Amanda: No, I was watching The Office and [NEW TAB] did you see that post on TC? I can’t believe that [NEW TAB] lol Amy you know I don’t watch sports. Anyway, I think that we should check out OM this weekend. Does that work for [NEW TAB] Although I guess I did do a bracket with @meaganfish last year.

Tags: social media, tabbed browsing, digital, amanda mooney

Social Media Still on the Rise

Wed, 30 Apr 2008 18:49:23 GMT

clipped by: Amanda Mooney

Clip Source: www.trendsspotting.com

Social Media still on rise: Comparative global study

Universal McCann has recently published its comparative study following Social Media trends by three waves: September 2006 (Wave 1), June 2007 (Wave 2) March 2008 (Wave 3).

1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.

3. All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3

4. Social Networks: 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos

6. Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog

Tags: social media

Why Steve Hall and AdRants is Awesome:)

Thu, 03 Apr 2008 15:58:38 GMT

clipped by: Amanda Mooney

Clip Source: www.adrants.com

It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

For those who weren't at the event, I was was joined by panelists Zahary Braiker, CEO of Refine + Focus; Todd Defren, founder of SHIFT Communications and Paul Gillen, author and founder of Paul Gillen Communications. We put forth ten blatantly over-dramatic statements about social media and then debated the merits of each. None of the panelists punched each other but we did cover many sides of the issues and that was a good thing for those in attendance and good for the further definition of social media.

Tags: digital, web, amanda mooney, amy yen, sarah hutton, maria garcia, will wheeler, steve hall, adrants, twitter

"comScore Releases Top U.K. Web Rankings for February 2008"

Mon, 31 Mar 2008 01:03:03 GMT

clipped by: Amanda Mooney

Clip Source: www.comscore.com

Uptake of its new Firefox Internet browser drove visitors to the Mozilla Organisation, which experienced a 48-percent increase to 3.1 million visitors. Fish4Sites grew 24 percent to 3.3 million visitors, driven largely by a jump in visitors to careers resource property, Fish4jobs.

Tags: comscore, uk, digital, web, amanda mooney

"comScore Releases Top Japan Web Site Rankings for February 2008"

Mon, 31 Mar 2008 00:58:00 GMT

clipped by: Amanda Mooney

Clip Source: www.comscore.com

Mozilla was the fastest growing site in Japan, as it was in many countries around the world, due to the release of their updated Firefox browser. Traditionally February is a month when many musicians release new albums in Japan, leading several music information sites to experience increases, including Utapmap.com, Oricon.co.jp, and Sony BMG Music Entertainment. Yahoo! Sites continued their strong lead as the top web property in the Japanese market.

Tags: comscore, digital, trends, web, japan, amanda mooney

"Study Finds Web Dramatically Increases Journalists' Workload" by Steve Rubel

Sun, 30 Mar 2008 15:58:17 GMT

clipped by: Amanda Mooney

Clip Source: www.edelmandigital.com

Study Finds Web Dramatically Increases Journalists' Workload
posted by Steve Rubel

Journalists are working harder than ever, in large part because they are being tapped to create content for multiple media. This according to a PR Newswire/PR Week study that will be released Monday, March 31.

Fifty-seven percent of 1,231 bloggers/journalists respondents surveyed feel they are being asked to work more today that in the past few years, while 56% say they are contributing to other mediums outside of their official duty. This includes 22% who are blogging for their traditional publication.

The encouraging news is that most feel that PR professionals are still valuable contributors. Less than 7% said they would prefer not to be contacted by PR pros at all. However, 49% of bloggers say that PR pitches only result in stories 0-25% of the time.

Finally, nearly 73% of those surveyed sometimes or always use blogs in their research, most often “to measure sentiment.”

Tags: media, journalism, steve rubel, edelman digital, bloggers, web, news, amanda mooney

Chrysler Will Launch Online Consumer Advisory Panel

Tue, 25 Mar 2008 21:51:00 GMT

clipped by: Amanda Mooney

Clip Source: www.chryslerllc.com

WHAT'S IMPORTANT TO YOU

We want to hear what you have to say about our products and our company. You've given us some great ideas already, but we want to hear more. Here's your chance to tell us what's on your mind. Submit ideas for future products, make current product suggestions or just tell us what would make us a better company.

JOIN THE CUSTOMER ADVISORY BOARD

Be part of our ongoing feedback panel. Sign up and you could be invited to interact with other customers and Chrysler executives on hot topics in the automotive world.

Tags: chrysler, digitial, amanda mooney

My Starbucks Idea

Tue, 25 Mar 2008 21:49:33 GMT

clipped by: Amanda Mooney

Clip Source: mystarbucksidea.force.com

You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.

Tags: starbucks, web, digital

"Facebook To Launch Instant Messaging Service"

Fri, 14 Mar 2008 23:05:44 GMT

clipped by: Amanda Mooney

Clip Source: www.techcrunch.com

Facebook has been testing a new instant messaging service and will be launching it to the public soon, perhaps in the next week.

Our understanding is that the service will be built into user’s Facebook pages and allow them to web chat with their Facebook friends. We’ve also heard that, like Gtalk, it will be built on the Jabber open source platform, allowing users to add the service to many popular Instant messaging clients like Trillian (Windows) and Adium (Mac). I’d also expect web chat services like Meebo and eBuddy to add support for the service.

The timing on this certainly is interesting. Yesterday AOL talked extensively about marrying their AIM platform with their newly acquired Bebo social network.

Tags: facebook

Great Site for Import Digital Tracks

Tue, 04 Mar 2008 03:23:46 GMT

clipped by: Amanda Mooney
clipper's remarks: www.7digital.com

Clip Source: www.7digital.com

Tags: music, web, digital

Using a Portfolio Strategy to Build Brands and Find a Job

Sun, 02 Mar 2008 20:29:21 GMT

clipped by: Amanda Mooney

Clip Source: americanshelflife.wordpress.com

Last month at BRITE, I was really interested in an idea we discussed that involved developing a portfolio strategy for building brands; Thinking like a great VC, these brands would have a rounded portfolio of high risk investments (cutting edge digital approaches to communicating with consumers and media) balanced with low risk investments (traditional communications outreach with consumers and media).

I’ve been thinking about this strategy for my college mates as well. As we search for post-graduation jobs in an increasingly competitive job market, we can only really stand out if we find new ways off communicating with potential employers.

[Video]

Tags: amanda mooney, communications, web, digital, venture capital, portfolio strategy

"150 Invites to 123people.com for TechCrunch Readers"

Sat, 09 Feb 2008 18:14:10 GMT

clipped by: Amanda Mooney

Clip Source: i5invest.wordpress.com

Duncan Riley writes: “New comer to the people search game 123people.com is a Austrian based startup that is looking to provide a new take on the competitive people search market with a European focus.

123people.com is primarily a data aggregator, but unlike some of its competitors it goes one step further by aggregating publicly available phone numbers and email addresses for every search result. It’s not perfect, and it has better results for European focused searches, but this will improve with time.

In addition 123people also aggregates videos, photos, tags and comments from “hundreds of international sites” including Facebook, Hi5, Xing, YouTube, Last.fm and studiVZ. Users can claim, tag, vote and comment on aggregated profiles on 123people.com.

We have invites to the private beta of 123people.com to give away to TechCrunch readers.

Tags: technology, techcrunch, 123people.com, i5invest, social media, web

iTunes Listening Lounge

Fri, 01 Feb 2008 21:21:31 GMT

clipped by: Amanda Mooney

Clip Source: americanshelflife.wordpress.com

Tags: apple, itunes, music, jamie cullum, amanda mooney

The Year of Twitter

Thu, 31 Jan 2008 16:58:26 GMT

clipped by: Amanda Mooney

Clip Source: www.readwriteweb.com

Patrick Ruffini over at TechPresident thinks this could be the year of Twitter. He cites downtime that Twitter recently experience when two major news events overloaded the service, Macworld and the US State of the Union address, as evidence of the service's potential mainstream appeal. "While these spikes reveal some troubling capacity issues that Twitter will need to deal with, this is the surest sign that the service has gone mainstream in a way not anticipated by its founders," writes Ruffini.

Twitter is fast becoming a serious platform for discourse and discussion. More than a status app, it is being used as a first alert mechanism for the dissemination of news and for immediate discussion surrounding that news. It is the coverage of news events and the continued emergence of citizen journalism that will push Twitter toward the mainstream this year.

Tags: read write web, twitter, technology, social media, amanda mooney