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Check out video below from the event “Social Networking: The Challenges of Privacy and Openness”, which TRUSTe jointly hosted with the Center for Democracy and Technology (CDT) at Google’s Mountain View (CA) campus last month. Speakers include:
-Chris Conley, Technology and Civil Liberties Fellow, ACLU Northern California
-David Glazer, Engineering Director, Google, and Board member, OpenSocial Foundation
-Tim Sparapani, Director of Public Policy, Facebook.

Tags: truste, online safety, online trust, online privacy, internet privacy

New Facebook Privacy Policy

Tue, 03 Nov 2009 12:27:45 GMT

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Clip Source: www.truste.com

New Facebook Privacy Policy

Last Thursday Facebook (a TRUSTe seal holder) unveiled its new privacy policy and submitted it for public comment (which will end 12:00 p.m. PST on Nov. 5). This announcement follows through on Facebook’s pledge to provide users with even greater transparency and choice when it comes to information collection and sharing on the website. TRUSTe commends Facebook for its continued innovation in the privacy field by allowing users to directly participate, permitting them to both comment and vote on policy changes at the company.

TRUSTe has worked with Facebook’s team in reviewing their new privacy policy and we’re giving it two thumbs up. Here at TRUSTe we value a diversity of privacy perspectives and we encourage you to contribute if you have opinions or ideas regarding these new changes at Facebook.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

TNS-TRUSTe Study: Consumer Attitudes about Biometrics in ID Documents

Tue, 13 Oct 2009 13:06:38 GMT

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Clip Source: www.scribd.com

TNS-TRUSTe Study: Consumer Attitudes about Biometrics in ID Documents

Find out what public opinion about the use of biometric data means for your online business.

Truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services [Edit tags]

Tags: truste, online safety, online trust, online privacy, internet privacy

TRUSTe as recognized trustmark

Tue, 13 Oct 2009 12:40:18 GMT

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Clip Source: www.youtube.com

TRUSTe as recognized trustmark

Catherine Kurtz of Sterling Commerce talks about customers recognizing the TRUSTe seal of approval

TRUSTeprivacyseal
October 13, 2009

(more info)

(less info)

Tags: truste, online safety, online trust, online privacy, internet privacy

Microsoft & Yahoo!: Commitment to Transparency and Accountability

Mon, 12 Oct 2009 06:04:42 GMT

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Clip Source: www.truste.com

Microsoft & Yahoo!: Commitment to Transparency and Accountability

Finally! From business and market perspective, the announced deal between Yahoo and Microsoft make sense. While questions of sharing and data retention have been raised from a privacy perspective, I’m pleased that an initial review of the privacy program elements that our sealholders Yahoo! and Microsoft have put forward, represent a strong awareness of the importance of consumer privacy protections and a commitment to transparency and accountability.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

The Privacy Projects Launches to Fund 'Evidence-Based' Privacy Research New Group Will Be Independen

Thu, 08 Oct 2009 06:09:01 GMT

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Clip Source: www.prweb.com

The Privacy Projects Launches to Fund 'Evidence-Based' Privacy Research New Group Will Be Independent Voice in Support of Consumer Data Protection

The Privacy Projects will set, fund and promote an evidence-based privacy research agenda to help create policies, practices and tools to match the power of new technologies in helping maintain the balance between using and protecting personal data.

Fran Maier, CEO of TRUSTe (www.truste.com), welcomes the effort. "Innovation in privacy and data protection has not kept up with advances in technology. The Privacy Projects will help by inspiring the industry to accelerate its thinking around the evolution of data protection. We welcome a new partner in building consumer confidence online."

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Wed, 07 Oct 2009 11:12:08 GMT

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Clip Source: www.prurgent.com

Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

San Francisco, Calif., September 24, 2009 – Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe. Just in time for the onslaught of the holiday shopping season, TRUSTe, the leading online privacy seal, and PriceGrabber.com®, a leader in online comparison shopping, will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.

This year more than ever, privacy and identity theft are top concerns among online shoppers. A recent Consumer Reports study indicated that 71 percent of consumers look for a trustmark or privacy seal before doing online business with a merchant’s Web site.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

No Question, Consumers Care about Tracking

Tue, 06 Oct 2009 12:16:29 GMT

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Clip Source: www.truste.com

No Question, Consumers Care about Tracking

Yesterday, researchers at the University of Pennsylvania and the University of California Berkeley published the results from their survey measuring consumer attitudes toward behavioral advertising. TRUSTe agrees with the researchers that providing individuals with more transparency and control around the use of their information would engender greater trust online.

TRUSTe is currently developing an advertising practices program for our seal holder publishers to improve disclosures and choices for consumers, in line with the FTC’s Self-Regulatory Principles For Online Behavioral Advertising:

- Deliver enhanced disclosure beyond the privacy statement

- Provide meaningful opt-out options from behavioral advertising

- Improve access to advertising information

- Improve privacy disclosures around targeting and data retention,

In addition, TRUSTe will extend its dispute resolution services to address consumer concerns in this area.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Thu, 01 Oct 2009 07:46:08 GMT

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Clip Source: www.pitchengine.com

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe

About TRUSTe – TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe’s leading practices including leading retailers, Apple, eBay, Cabela’s, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. To find out more about privacy, visit http://www.truste.com.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Wed, 30 Sep 2009 12:20:16 GMT

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Clip Source: www.dbusinessnews.com

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

San Francisco, Calif., September 24, 2009 – Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe. Just in time for the onslaught of the holiday shopping season, TRUSTe, the leading online privacy seal, and PriceGrabber.com^®, a leader in online comparison shopping, will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.

“Through continued innovation and consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.com has established itself as the most trusted and effective online destination for savvy shopping,” said Laura Conrad, president of PriceGrabber.com. “TRUSTe’s familiar and reassuring green seal adds to critical information that makes PriceGrabber.com a valuable ally to online consumers.”

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Wed, 30 Sep 2009 11:55:59 GMT

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Clip Source: www.live-pr.com

Online shoppers will continue to be able to buy without worry this holiday season

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

29.09.2009 08:42:43 TRUSTe, the leading online privacy seal, and PriceGrabber.com®, a leader in online comparison shopping, will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.

Press Information:

TRUSTe

55 2nd Street, 2nd Floor

San Francisco, CA 94105

Contact Person:
Carolyn Hodge
Media contact
Phone: (415) 520-3415

eMail: eMail

Web: http://www.truste.com

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Tue, 29 Sep 2009 14:00:05 GMT

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Clip Source: www.prlog.org

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper

Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe.

PRLog (Press Release) – Sep 25, 2009 – San Francisco, Calif., – Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe. Just in time for the onslaught of the holiday shopping season, TRUSTe, the leading online privacy seal, and PriceGrabber.com®, a leader in online comparison shopping, will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.

TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Websites. Thousands of Websites rely on TRUSTe industry best practices to help them make the right decisions about privacy & protecting confidential user information.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

Trust and Privacy

Wed, 23 Sep 2009 13:41:29 GMT

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Clip Source: www.truste.com

PeoplePond VP Marketing on Trust and Privacy

TRUSTe welcomes PeoplePond.com, the latest TRUSTe certified website! Congratulations! TRUSTe asked Joe Beaulaurier about the important of privacy and trust to his business.

Our customers’ privacy is a fundamental element in the design of our Web sites. We do everything we can to not only protect our users’ information from being accessed from people outside our company but we also do what we can to make it impossible for our own staff to see things such as user-created passwords. We do this not only as a service to our customers but to minimize our own exposure to the possibility of mishandling this information.

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services

Minors, Marketing & the Internet: On Maine’s divisive new law

Wed, 23 Sep 2009 12:49:50 GMT

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Clip Source: www.truste.com

As you may know, the Children’s Online Privacy Protection Act (COPPA) requires online businesses to secure “verifiable parental consent” before collecting personal information from a minor under the age of 13.

The Federal Trade Commission will host a COPPA review in 2010 and as the largest COPPA seal holder TRUSTe looks forward to participating in this process and welcomes your input on how to best achieve a balance between necessary information collection and the online protection of minors. Regardless of future regulatory changes, TRUSTe’s Children’s Privacy Seal will continue to signify a company’s genuine commitment to protecting children on the Internet and TRUSTe will be there to assist in compliance measures at every step of the way.

Minors, Marketing & the Internet: On Maine’s divisive new law

Tags: truste, online safety, online trust, online privacy, internet privacy, privacy online, trustmark, web privacy, website privacy, privacy services