Clipmarks | waltgoshert's clips

Take Your YouTube Video Viral

Wed, 14 May 2008 03:29:16 GMT

clipped by: waltgoshert
clipper's remarks: David Meerman Scott shares 8 tips to viral videos.

8 Tips to Make Your YouTube Video Go Viral

Most importantly: Your video needs to be funny or amazing or remarkable or have some fascinating information or be controversial. Basically the video needs a reason for people to pass it on. If you can find pass along value connected to your organization and its products, great. I'm not a fan of stupid contests or celebrity endorsements unrelated to a company and its products.

Tip # 1 – Homemade is just fine

Tip #2 –Your video should be no longer then 2 minutes (preferably less)

Tip #3 -- Make your description clear and specific.

Tip # 4 -- Don't attempt "stealth" fake customer insertions to YouTube.

Tip #5 – Try a series of similar videos to build interest

Tip #6 – Tell everyone about your video!

Tip # 7 – make sure bloggers know about the video

Tip #8 – Experiment a lot to find something that hits

Tags: viral marketing, video marketing, youtube

Nail Down Your Irresistible Offer

Wed, 14 May 2008 01:01:46 GMT

clipped by: waltgoshert
clipper's remarks: Understand why and learn the emotional triggers of your Ideal Clients to nail down your USP and make Irresistible Offers.

Clip Source: www.smallfuel.com

Do You Know Why People Buy From You?

When you set up a small business business, you probably have an ideal customer in mind. You probably know the person’s gender, age, economic status, martial status, lifestyle and personality. (If you don’t, then you should do some market research – quickly.)

This ideal customer is your target. You foresee that this person would buy from you the most often because you sell what this person wants or needs or should have.

The item or service that you sell isn’t the reason people buy from you, either. They don’t want what you sell. They want something more.

First, take yourself and your business out of the equation. Examine only the reasons why people buy the service or product. Why do they need this item? What solution does this service provide? What goal does the product or service achieve?

Now comes the more difficult introspection. Tons of competitors sell what you sell. Why choose you? What makes you special? Here are some ideas to consider:

Tags: irresistible offer, usp, marketing strategy

Small Business Marketing: Online Tools

Tue, 13 May 2008 23:57:15 GMT

clipped by: waltgoshert
clipper's remarks: Great resource of free and low-cost marketing tools.

Clip Source: www.insidecrm.com

Marketing on a Startup Budget: 101 Free Offers and Coupons to Advertise Your New Site

Many new companies find marketing a troubling conundrum: They need to spend money to bring in business, but they don't have that money without customers. The reality is that the majority of businesses won't have a fighting chance without some money for marketing, which will allow them to build up clients and grow a thriving company. Fortunately there are loads of inventive and inexpensive ways to create marketing programs on even the tiniest of budgets. Here are 101 Web sites that offer budget-conscious business owners the tools they need to publicize their company without going broke.

Small Business Marketing Tool: Facebook

Mon, 12 May 2008 16:58:14 GMT

clipped by: waltgoshert
clipper's remarks: Add a Facebook Business Page to your online marketing.

Clip Source: www.work.com

Guide to Creating a Facebook Fan Page For Your Business

Last year social networking site Facebook saw an 89% increase in unique visitors to the site, and has seen a demographic shift away from college students and towards post grads. Warrillow touts Facebook as a platform on which small business owners are promoting their businesses and learning about their customers. Facebook now allows you to create a fan page for yourself, your entity, or your business which lets you:

Here's how to create your own Facebook fan page:

First check out other fan pages to get a feel for them

Create a Facebook fan page for your own business

Add company information to your page

Welcome and please your fans and they'll tell their friends

Promote Your Page Off Facebook

Track and analyze your page activity

Tips & Tactics
Helpful advice for making the most of this Guide

Small Business Marketing Tool: Digg

Mon, 12 May 2008 16:40:43 GMT

clipped by: waltgoshert
clipper's remarks: Use your administrative staff to surf the web, make friends, and Digg articles and information relevant to your business.

Clip Source: www.elance.com

How Digg Can Help Market Your Business

If you have a website or blog – and even if you don’t – Digg.com is an incredibly valuable resource. If you’re simply a casual user, it’s a gold mine of great stories, tutorials, and tips...and better yet, it can be a great way to drive massive amounts of new visitors to your website.

Digg is the biggest social news site on the web: According to Compete.com, in March 2008 over 19 million people visited Digg.com. Unlike traditional news sources where editors and publishers decide what qualifies as ‘news,’ what appears on Digg.com is controlled by the Digg community.

Developing friends is the key to becoming a powerful user. If you’re the first to submit a story but you don’t have friends, a power user with friends who submits it later than you will make the front page. Timing isn’t nearly as important as having friends who generate diggs.

ideal client squeeze

Mon, 19 Feb 2007 19:53:04 GMT

clipped by: waltgoshert

Clip Source: www.sellmorejobs.com

Top Two Reasons Why

Contactors Don't Get Projects

Inability to Market and properly present how they
differ from their competitors.
Lack of Expertise in a particular project or service niche.

*(According to a recent survey from The Society of Marketing Professionals... a national association of construction sales and marketing professionals)

For Your FREE E-Guide Report …

Design Your Ideal Client:

The Power Strategy that

Positions You to Nail-Down

Top-Paying Projects

(a $79 value)

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Tags: list building, newsletter, squeeze page

squeeze box sample

Mon, 19 Feb 2007 19:51:12 GMT

clipped by: waltgoshert

Clip Source: www.sellmorejobs.com

FREE E-Course Reveals "7 Sure-Fire Marketing Habits You Gotta Have To Go from "good" to GREAT!"

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Tags: newsletter, squeeze page, list building