http://clipmarks.com/clipper/rachelw/tag/marketing/http://rss.clipmarks.com/clipper/rachelw/tag/marketing/15Clip, tag and save information that's important to you. Bookmarks save entire pages...Clipmarks save the specific content that matters to you!en-ushttp://clipmarks.com/clipmark/71BCFF99-3763-4C0E-B87F-60193D75BEA5/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/rachelw/">rachelw</a><br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.bestrejectedadvertising.com/ban/print/eJet-weapon.jpg" title="http://www.bestrejectedadvertising.com/ban/print/eJet-weapon.jpg">www.bestrejectedadvertising.com</a></span></div><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/rachelw/512/557C6709-5483-4A5F-A257-06BF21BC273B.jpg" alt="The image “http://www.bestrejectedadvertising.com/ban/print/eJet-weapon.jpg” cannot be displayed, because it contains errors." /><br /></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/advertising/" rel="tag">advertising</a>, <a href="http://clipmarks.com/tags/airlines/" rel="tag">airlines</a>, <a href="http://clipmarks.com/tags/marketing/" rel="tag">marketing</a>, <a href="http://clipmarks.com/tags/rejected/" rel="tag">rejected</a>, <a href="http://clipmarks.com/tags/funny/" rel="tag">funny</a>, <a href="http://clipmarks.com/tags/banned/" rel="tag">banned</a></div>http://www.bestrejectedadvertising.com/ban/print/eJet-weapon.jpgWed, 07 Dec 2005 19:30:06 GMThttp://clipmarks.com/clipmark/1354F41F-1B7E-4E8F-A2BA-74F1AD5C80A9/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/rachelw/">rachelw</a><br><b>clipper's remarks:</b> I think the poster is more interesting than the movie was! <br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.bestrejectedadvertising.com/ban/print/rulesteaser.jpg" title="http://www.bestrejectedadvertising.com/ban/print/rulesteaser.jpg">www.bestrejectedadvertising.com</a></span></div><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/rachelw/512/633995A5-2866-46F1-A1FF-34F1422622D0.jpg" alt="The image “http://www.bestrejectedadvertising.com/ban/print/rulesteaser.jpg” cannot be displayed, because it contains errors." /><br /></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/advertising/" rel="tag">advertising</a>, <a href="http://clipmarks.com/tags/film/" rel="tag">film</a>, <a href="http://clipmarks.com/tags/marketing/" rel="tag">marketing</a>, <a href="http://clipmarks.com/tags/rejected/" rel="tag">rejected</a>, <a href="http://clipmarks.com/tags/graphic/" rel="tag">graphic</a>, <a href="http://clipmarks.com/tags/funny/" rel="tag">funny</a></div>http://www.bestrejectedadvertising.com/ban/print/rulesteaser.jpgWed, 07 Dec 2005 19:27:18 GMThttp://clipmarks.com/clipmark/8EE10B11-733D-45BC-B9F4-B5B53D5BF920/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/rachelw/">rachelw</a><br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://blogs.salon.com/0002007/categories/businessInnovation/2005/09/22.html" title="http://blogs.salon.com/0002007/categories/businessInnovation/2005/09/22.html">blogs.salon.com</a></span></div><div style="padding: 10px;"><div style="text-align:left;"><TABLE style="WIDTH: 100%; TEXT-ALIGN: left" cellSpacing=2 cellPadding=2 border=1><TBODY><TR><TD style="FONT-WEIGHT: bold; COLOR: rgb(255,255,255); BACKGROUND-COLOR: rgb(51,51,153)" vAlign=undefined align=undefined>Today's Behaviour:</TD><TD style="FONT-WEIGHT: bold; COLOR: rgb(255,255,255); BACKGROUND-COLOR: rgb(51,51,153)" vAlign=undefined align=undefined>Tomorrow's Behaviour:</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Selling</SPAN> aggressively, using researsed persuasive techniques</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Conversing</SPAN> with customers to discover, and then respond to, articulated customer needs</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Advertising</SPAN> to 'create demand'</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Viral marketing</SPAN></TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Analyzing</SPAN> the market, using surveys and demographic data</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Observing</SPAN> customer buying behaviours, using 'cultural anthropology' techniques</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Standardizing</SPAN> processes and products</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Improvising</SPAN> processes and products</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Collecting and searching</SPAN> for best practices</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Scanning and probing</SPAN> for emerging patterns</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Executive decision-making</SPAN> by managers and experts based on experience and advice from consultants</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Canvassing the crowd</SPAN> to make decisions based on collective wisdom</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Marketing trials</SPAN> to test new products using prototypes</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Co-developing new products</SPAN> with customers and other partners using multiple parallel experiments</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Make huge margins on <SPAN style="FONT-WEIGHT: bold">software and content</SPAN> that has almost no variable cost</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Give away software and content to attract customers to personalized <SPAN style="FONT-WEIGHT: bold">events and containers</SPAN></TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Tell </SPAN>customers how good your product is, using various media</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined><SPAN style="FONT-WEIGHT: bold">Show</SPAN> customers how good your product is, by giving demonstrations and samples</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Offer <SPAN style="FONT-WEIGHT: bold">sophisticated, multifunction</SPAN> products</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Offer <SPAN style="FONT-WEIGHT: bold">simple, elegant </SPAN>products that do a few things really well</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Collect and archive large amounts of knowledge <SPAN style="FONT-WEIGHT: bold">just in case</SPAN></TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Canvass for knowledge <SPAN style="FONT-WEIGHT: bold">just in time</SPAN></TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Offer <SPAN style="FONT-WEIGHT: bold">low-cost products</SPAN> that break or become obsolete or unfashionable in a few years</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Offer <SPAN style="FONT-WEIGHT: bold">durable, upgradable products</SPAN> that never go out of fashion, and do more with less</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Use size, acquisitions and vast intellectual property to <SPAN style="FONT-WEIGHT: bold">dominate</SPAN> their market</TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Use innovation, agility and buzz to <SPAN style="FONT-WEIGHT: bold">disrupt</SPAN> their market</TD></TR><TR><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Price products at <SPAN style="FONT-WEIGHT: bold">what the market will bear</SPAN></TD><TD style="BACKGROUND-COLOR: rgb(204,204,255)" vAlign=undefined align=undefined>Price products at <SPAN style="FONT-WEIGHT: bold">what customers can really afford</SPAN></TD></TR></TBODY></TABLE></div></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/business/" rel="tag">business</a>, <a href="http://clipmarks.com/tags/marketing/" rel="tag">marketing</a></div>http://blogs.salon.com/0002007/categories/businessInnovation/2005/09/22.htmlWed, 12 Oct 2005 15:10:08 GMT