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Think Different: Maybe the Web's Not a Place to Stick Your Ads

Tue, 25 Mar 2008 20:18:49 GMT

clipped by: philos

Matthew Creamer Asks Whether We're All Missing the Point When It Comes to the Internet

By Matthew Creamer

Published: March 17, 2008

Jakob Nielsen: 'The basic point about the web is that it is not an advertising medium. The web is not a selling medium;it is a buying medium. It is user controlled, so the user controls, the user experiences.'

Tags: advertising, article

Top ten laughably bad tech ads

Thu, 20 Sep 2007 14:48:26 GMT

clipped by: philos

Clip Source: crave.cnet.co.uk

[Video]

The tech industry has a rich and hilarious history of being unable to promote itself as anything other than unutterably dorky. Originally we were going to call this 'The top ten worst tech ads', but as we hunted around we discovered these are pure gold. They are shockingly bad, but you'll derive so much pleasure from watching them it didn't seem right to use 'worst' anymore.

Anyway, we've collected ten of our favourites -- in no particular order -- that made us laugh, either because they feature lycra, awful singing, pathetic old technology, Steve Ballmer or some combination of all of the above. -Ian Morris

Clip Source: crave.cnet.co.uk

[Video]

Don't copy that floppy

Clip Source: crave.cnet.co.uk

[Video]

The Ellen Feis Apple switch advert

Clip Source: crave.cnet.co.uk

[Video]

Keeping up with Commodore

Clip Source: crave.cnet.co.uk

[Video]

MS DOS 5 Upgrade promo video

Clip Source: crave.cnet.co.uk

[Video]

Atari Pole Position

Clip Source: crave.cnet.co.uk

[Video]

BT Slimtel

Clip Source: crave.cnet.co.uk

[Video]

Kevin Costner flogs Apple kit

Clip Source: crave.cnet.co.uk

[Video]

Amstrad Studio 100

Tags: ads

British man places ad to say he’s not dead

Tue, 03 Apr 2007 06:50:42 GMT

clipped by: philos

Clip Source: www.thesun.co.uk

Ad enough of death rumours

GRANDAD John Sutton has put an advert in his local paper — to tell pals that he is not DYING

Friends were convinced he had contracted terminal cancer after years of working with asbestos.

John, 63, of Tredworth, Gloucs, was diagnosed with a lung problem — and pals began to plan his funeral.

So the dad of three placed an ad headed “Allelujah” under a picture of two trumpeting angels. It reads: “John Sutton would like to assure his friends and acquaintances that recent reports of his impending demise have been grossly exaggerated.

“Hospital tests have revealed that a small amount of asbestos present in one lung has been contained by a calcification coating produced by the lung itself.

“We’re tough from Tredworth! Thank you for your concern.”

John, a building contractor, used to work at the Fibrecrete asbestos factory in Stroud.

Several ex-workers have died from cancer.

Tags: ads, social, newspaper

Great Google Search Tips

Sun, 17 Dec 2006 13:33:12 GMT

clipped by: thisnamecantbetaken
clipper's remarks: Useful tips if you're into researching anything. More on site

Clip Source: blog.outer-court.com

Google Search Tips 2005

Here are some search syntax basics and advanced tricks for Google.com. You might know most of these, but if you spot a new one, it may come in handy in future searches.

A quote/ phrase search can be written with both quotations ["like this"] as well as a minus in-between words, [like-this].

You can find synonyms of words. E.g. when you search for [house] but you want to find “home” too, search for [~house]. To get to know which synonyms the Google database stores for individual words, simply use the minus operator to exclude synonym after synonym (they will always show as bold in the SERPs, the search engine result pages). Like this: [~house -house -home -housing -floor].

Google has a lesser known “numrange” operator which can be helpful. Using e.g. [2000..2005] (that’s two dots inbetween two numbers) will find 2000, 2001, 2002 and so on until 2005.

Google has some exciting back-end AI to allow you to find just the facts upong entering simple questions or phrases like [when was Einstein born?] or [einstein birthday] (the answer to both of these queries is “Albert Einstein – Date of Birth: 14 March 1879”). This feature was introduced April this year and is called Google Q&A. (See some of the various working Q&A sample queries to get a feeling for what’s possible.)

Sometimes, Google warns you about its results, especially when they might seem like promoting hate sites (of course, only someone misunderstanding how Google works could think it’s them promoting hate sites). Enter [jew], and you will see a Google-sponsored link titled “Offensive Search Results” leading to this explanation.

For some of the more popular “Googlebombed” results, like when you enter [failure] and the first hit is the biography of George W. Bush, Google displays explanatory ads titled “Why these results?”.

Tags: google, research