Clipmarks | msmith99's clips

influencing performance based on data

Sun, 22 Feb 2009 15:48:17 GMT

clipped by: msmith99
clipper's remarks: worth reading

Clip Source: tins.rklau.com

Drinking from the data firehose

ad networks 2009

Sun, 21 Dec 2008 01:01:53 GMT

clipped by: msmith99

Clip Source: www.thestandard.com

We’re already seeing some of these “evolved” ad networks. Last March comScore reported the emergence of that targeted ad networks like Snap Shots Network and GoFish Networks, companies that have been performing well through specialization. And last week, Burst Media announced the launch of Kiwibox, a teen-oriented ad network. For companies with an aggressive growth strategy, these could make for appealing acquisition targets.

Some companies that could really stand to benefit from these niche, performance-focused ad networks are print media companies. All of them already cater to niches and many are already desperately trying to earn money from the web. One player already moving in this direction is Hachette Filipacchi Media. In June 2007, the company behind Car and Driver, Road & Track and Cycle World purchased Jumpstart Automotive Media, which sells advertising on Vehix, JD Power Autos and Shopping.com’s Automotive Channel.

Information Overload & Filtering

Mon, 15 Dec 2008 15:31:05 GMT

clipped by: msmith99

Clip Source: www.daniweb.com

The Online Information Paradox

Video on iPhone

Sat, 29 Nov 2008 16:20:45 GMT

clipped by: msmith99

Clip Source: mashable.com

View

Beyond YouTube: 10 Top iPhone Video Apps

November 29, 2008 - 9:12 am PDT - by Paul Glazowski Add a Comment

Ad metrics & pricing

Sun, 16 Nov 2008 22:16:44 GMT

clipped by: msmith99
clipper's remarks: worth attending

Clip Source: www.strategyinstitute.com

Widgets: Metrics & Pricing

Enhanced Tracking and Pricing Considerations to Maximize Your ROI

Sean Muzzy, Senior Partner, Media Director, Neo@Ogilvy
More to come…

Online Video & Social media advertising comments

Sat, 15 Nov 2008 19:25:02 GMT

clipped by: msmith99

Clip Source: odeo.com

User-generated content is notoriously difficult to monetize, but it's not a lost cause: Ogilvy Group Planning Director Gina de Mendonca says it has... More

from the inventor of Unicast ads!

Sun, 09 Nov 2008 16:50:59 GMT

clipped by: msmith99
clipper's remarks: Rick is an innovator - worth reading

Clip Source: www.ibtimes.com

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the Mobile Ecosystem

Time Inc. Magazine & Online stat

Sun, 12 Oct 2008 23:03:22 GMT

clipped by: msmith99

Clip Source: swik.net

She might run the biggest magazine company in the world in a time of falling advertising revenue and dwindling sales, but Time Inc's (NYSE:TWX) CEO and Chairman Anne Moore doesn't sound too concerned. She tells The Times of a two-year strategy to get her company, owner of consumer UK magazine publisher IPC Media, through the downturn—which will look to address its nine percent Q208 drop in ad revenue. Digital revenues grew 73 percent in 2007 and now make up 15 percent of the group's total ad revenue. Moore considers Time not a magazine publisher but a "content company" But as The Times's Dan Sabbagh writes: "Nevertheless, print magazine advertising is heading south this year, and digital growth in 2008 will miss the previous 53 per cent target".

Businessweek story

Mon, 06 Oct 2008 04:55:18 GMT

clipped by: msmith99

Clip Source: www.zdnetasia.com

Roger McNamee, a partner with the Silicon Valley private equity firm Elevation Partners, says the current market turmoil calls for unconventional thinking. Among other things, he says tech executives should ignore the wild swings of their company's stock prices and focus on their businesses: "Placating your shareholders for the next 90 days is a losers' game."

Mastermind of Baghdad bombings killed

Sat, 04 Oct 2008 14:40:12 GMT

clipped by: msmith99

Clip Source: www.forbes.com

US military: Mastermind of Baghdad bombings killed

Collaborative Filtering is working for DIGG

Fri, 01 Aug 2008 20:42:46 GMT

clipped by: msmith99

Clip Source: news.cnet.com

Digg's recommendation engine boosting traffic, social networking

Mikey's Goal - Recon Armor

Fri, 01 Aug 2008 18:31:22 GMT

clipped by: msmith99
clipper's remarks: ...I have to help him to win this

Clip Source: mypaxblog.wordpress.com

Still, don’t cry to much, head over to the Bungie booth #752, for a chance to compete for the limited recon armor.

Invest in NASA

Sun, 20 Jul 2008 16:37:39 GMT

clipped by: msmith99

Clip Source: www.telegraph.co.uk

Buzz Aldrin: Invest in Nasa to beat the Chinese to Mars

Forbes.com

Fri, 18 Jul 2008 05:37:55 GMT

clipped by: msmith99

Clip Source: www.webpronews.com

Forbes Shines In Uptime Among News Sites

If this were the cupboard where the stars were kept for rewarding keen students, Forbes would be eagerly awaiting a gold one for their infrastructure support folks.

ADD

Thu, 17 Apr 2008 10:29:35 GMT

clipped by: msmith99

Clip Source: online.wsj.com

The Creative Energy Behind ADHD

While many viewers get emotional watching Ty Pennington deliver remodeled homes to deserving families on "Extreme Makeover: Home Edition," his mom, Yvonne Pennington, cries for different reasons. After being told years ago that her unruly son was the worst kid in his school, she says, "my tears come from the joy, at how far he has come."