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Page-Level Algorithmic Penalties On The Rise From Google

Thu, 19 Mar 2009 19:14:13 GMT

clipped by: lirazsiri

Page-Level Algorithmic Penalties On The Rise From Google

Unfortunately they're elusive to tie down. Since you get penalties (generally) for doing something wrong in Google's eyes they're not very forthcoming about what they do to you when they catch you. If they had their way I'm sure they'd like to just say BAD STUFF in their guidelines. As it is however penalties typically fall into a couple of distinct categories and Rand has a flowchart for determining whether you have a penalty or not. This flowchart has historically worked very well and covers the vast majority of penalties (thanks Rand!):

display URLs in PPC ads

Thu, 19 Mar 2009 05:26:41 GMT

clipped by: lirazsiri

Clip Source: www.seomoz.org

Do Not Overlook the Importance of the Display URLs in PPC Ads

When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. This article summarizes the results of an eye tracking study and reviews the findings of two other tests of display URLs. The eye tracking study demonstrated that the display URL in PPC ads captures a significant portion of the gaze time allocated to the ads. The results of the other two tests showed that display URLs can have a meaningful impact upon click-thru rates.

Average gaze time (in seconds) per visit to a Google search results page:

How To Use Social Proof For Social Content Promotion

Thu, 12 Mar 2009 11:08:24 GMT

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Clip Source: searchengineland.com

How To Use Social Proof For Social Content Promotion

You’ve heard it before, “Content is king”, but is it really? When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links.

Another element of social proof is any traffic or engagement indicators on the actual content itself. These traffic indicators can include:

Displayed number of RSS subscribers

Displayed number of visits to the content

Comments on the content

Votes on social media sites as displayed by buttons/widgets

credit crisis visualized

Tue, 10 Mar 2009 16:26:55 GMT

clipped by: lirazsiri

Clip Source: crisisofcredit.com

[Video]

Open source governance - best practices

Tue, 10 Mar 2009 14:09:22 GMT

clipped by: lirazsiri

Clip Source: blogs.gnome.org

Governance best practices

Governance comes in many shapes & sizes of course. My favourite governance stories are about federating individuals, who manage to channel community efforts, maintain a meritocracy where code talks, and yet don’t come across as authoritarians.

Outside of Linus (who’s a good example), Ton Roosendaal of Blender has this kind of presence. Talking to Ton, it is easy to see that he cares about Blender and about the Blender Community. The care and attention that he brings to projects like “Elephants Dream” and “Big Buck Bunny”, or to the supporting documentation and conferences he organises for the community, illustrate the esteem in which he holds his users and his developer community. Even the way the Blender Foundation came into being was amazing.

Angelsoft Lets Startups Find Funding Through New Investor Filtering Tool

Mon, 09 Mar 2009 01:18:24 GMT

clipped by: lirazsiri

Clip Source: www.techcrunch.com

Angelsoft Lets Startups Find Funding Through New Investor Filtering Tool

Angelsoft calls it an investor search engine, but it lacks a search box (a big flaw). Instead, entrepreneurs use Kayak-like filters to adjust their sorting results by how much an investment firm usually invests, what terms they typically offer, as well as by company-based criteria such as industry, location and stage. VC and angel firm profiles include a snapshot of the fund, industry expertise, prior investments, executive profiles and links to the LinkedIn profiles of investors. For the 450 investment groups that use Angelsoft’s VC and Angel dealflow management tools, the search engine results provide even more data, including a firm’s average response time to entrepreneurs applying for funding, number of applications a firm receives each month and additional past funding history.

Beginners guide to SEO

Mon, 02 Mar 2009 12:01:55 GMT

clipped by: lirazsiri

Clip Source: www.seomoz.org

Articles :: Beginner's Guide to SEO - Single Page Version

search engine ranking factors v2

Mon, 02 Mar 2009 12:01:05 GMT

clipped by: lirazsiri

Clip Source: www.seomoz.org

Search Engine Ranking Factors V2

This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). The result is a resource of incredible value - although not every one of the estimated 200+ ranking elements are included, it is my opinion that 90-95% of the knowledge required about Google's algorithm is contained below.

Top 10 Positive Factors

Most Controversial Factors

Top 5 Negative Factors

The Berkshire Hathaway 2008 Annual Letter

Mon, 02 Mar 2009 09:26:55 GMT

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Clip Source: www.avc.com

The Berkshire Hathaway 2008 Annual Letter

4) Buffet and Munger are value investors and contrarians. Warren says "When investing, pessimism is your friend, euphoria the enemy" and "Whether we're talking about socks or stocks, I like buying quality merchandise when it is marked down" and "Beware the investment activity that produces applause; the great moves are usually greeted by yawns." Words to live by.

8) Lean and mean organizations - "BHAC: Who, you may wonder, runs this operation? While I help set policy, all the heavy lifting is done by Ajit and his crew. Sure they were already generating $24 billion of float along with hundreds of millions of operating profit annually. But how busy can that keep a 31-person group? Charlie and I decided it was high time for them to start doing a full day's work." Wow. I'm stunned. And now I have something other than Craigslist to use as an example of a lean and mean profit generating machine.

converting a virtual box disk image

Sun, 01 Mar 2009 12:17:27 GMT

clipped by: lirazsiri

Clip Source: oblivion.selfip.org

Converting a VirtualBox disk Image to KVM/QEMU

I had an installation of Lunar Linux, that I wanted to move from VirtualBox to KVM, and therefore had to convert the imagefile. I searched high and low, but found no up to date instructions on how to do this.
In the old days there seem to have existed a tool called “vditool”, but now “VBoxManager” will do the trick of converting a VirtualBox .vdi image into raw format. Here are the steps that I took:

One Thing You Don't Need To Be An Entrepreneur: A College Degree

Fri, 27 Feb 2009 03:56:22 GMT

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Clip Source: www.avc.com

One Thing You Don't Need To Be An Entrepreneur: A College Degree

We chuckled about that exchange and the other VC on the board said "I think twenty percent or more of our portfolio companies are led by entrepreneurs who didn't graduate from college."

Entrepreneurs don't need degrees like lawyers and doctors do. They are credentialed by virtue of their track record. The first startup is hard but if they make that one work, they end up with something much better than a college degree. They have a notch in their belt. They've got a track record of success. Even if the first one is a failure, I'd say that they've got something more than a degree. They've shown they can start something from nothing, build a team, a product, and maybe even a business.

The Top 10 SEOmoz Linkbait Articles

Over the past 2 years SEOmoz has used social media more effectively than any other internet marketing blog and has ended up with over 1.35 million links as a result.

How Effective Are Outbound Links?

Wed, 25 Feb 2009 15:53:07 GMT

clipped by: lirazsiri

Clip Source: www.seomoz.org

How Effective Are Outbound Links?

It has been common knowledge for a long time that linking to authoritive sources can help establish some visibility; however, I am beginning to think that outbound links hold a lot more weight than is generally perceived. What do you guys think?

This baffled me, as he did not include this keyword in his main tag's title, meta, heading, etc...

Why did he rank so highly? Is there something in outbound links we're not considering? I wish I could show you this site but I never took the client on and would not want to break any privacy laws. All I can say is that it is a fishing site that describes the best areas in the UK to fish and what fish you will find (riveting, I know :) ). The sites he was linking out to were .gov sites and local businesses with pretty high authority. He had very little in the way of backlinks and his site was around 6 months old.

5 Reasons You Should Link Out to Others From Your Website

Wed, 25 Feb 2009 15:48:33 GMT

clipped by: lirazsiri

Clip Source: www.seomoz.org

5 Reasons You Should Link Out to Others From Your Website

#5 - Linking Out Sends Trackable Traffic

#4 - It Makes Your Site a More Valuable, Scalable Resource

#3 - Search Engines Likely Reward the Behavior Algorithmically

#2 - Linking Out Incentivizes Links In

#1 - Linking Out Encourages Positive Participation & Contribution

Founder Dilution - How Much Is "Normal"?

Sun, 22 Feb 2009 01:47:03 GMT

clipped by: lirazsiri

Clip Source: www.avc.com

Founder Dilution - How Much Is "Normal"?

This is a subject near and dear to entrepreneurs, maybe the dearest subject of them all. Founders start out with 100% of the company and every time they raise capital and/or issue stock and options to their management team, that number goes down.

Founders who "go all the way" through the process of building a lasting and sustainable/profitable business (as opposed to an early exit) will generally suffer the most dilution. In my experience, it will generally take three to four rounds of equity capital to finance the business and 20-25% of the company to recruit and retain a management team. That will typically leave the founder/founder team with 10-20% of the business when it's all said and done. The equity split at 20% for the founders will typically be; 20-25% for the management team, 20% for the founders, and 55-60% for the investors (angel all the way to late stage VC).

Clipmarks | lirazsiri's clips

Page-Level Algorithmic Penalties On The Rise From Google

Page-Level Algorithmic Penalties On The Rise From Google

display URLs in PPC ads

Do Not Overlook the Importance of the Display URLs in PPC Ads

How To Use Social Proof For Social Content Promotion

How To Use Social Proof For Social Content Promotion

credit crisis visualized

Open source governance - best practices

Governance best practices

Angelsoft Lets Startups Find Funding Through New Investor Filtering Tool

Beginners guide to SEO

Articles :: Beginner's Guide to SEO - Single Page Version

search engine ranking factors v2

Search Engine Ranking Factors V2

Top 10 Positive Factors

Most Controversial Factors

Top 5 Negative Factors

The Berkshire Hathaway 2008 Annual Letter

The Berkshire Hathaway 2008 Annual Letter

converting a virtual box disk image

Converting a VirtualBox disk Image to KVM/QEMU

One Thing You Don't Need To Be An Entrepreneur: A College Degree

One Thing You Don't Need To Be An Entrepreneur: A College Degree

top 10 SEOmoz linkbait articles

The Top 10 SEOmoz Linkbait Articles

How Effective Are Outbound Links?

How Effective Are Outbound Links?

5 Reasons You Should Link Out to Others From Your Website

5 Reasons You Should Link Out to Others From Your Website

Founder Dilution - How Much Is "Normal"?

Founder Dilution - How Much Is "Normal"?