Clipmarks | juliapatriciaroy's 'socialmedia' clips

Social Networking with Plane Passengers

Fri, 03 Aug 2007 22:39:12 GMT

clipped by: juliapatriciaroy
clipper's remarks: Would you make your seat discoverable? Now I can chat with that cute boy I wished I was sitting next to. sweet!

Clip Source: jensthraenhart.com

AirTroductions, who allows people to connect with like-minded fliers - either in the personal or professional realms - who are traveling on the same flights.

Virgin America, wants to encourage meeting people while on the airplane via SMS. Built into the back of seat console is something Virgin calls a "seat to seat chat." Presumably, it only works for passengers who put their seats into "discoverable" modes, but a very cool idea nonetheless. If Virgin America would build a community similar to the one KLM built but focused on meeting like-minded people (whatever that may mean), and allows people to match-up before the flight, I think things could get interesting in the air...

[Video]

Tags: socialnetworking, socialmedia, airtroductions, virgin

Headshift's Social Website

Fri, 27 Jul 2007 18:34:01 GMT

clipped by: juliapatriciaroy
clipper's remarks: I think that Headshift's website, in both its layout and content, is GREAT. What a nice clean way to explain and display the new web 2.0 architecture. Keep it clean and simple... stupid. Too many times I find agencies who I think "get" social media because of their client campaigns but then I go to their website and it is covered with Flash and static content. Kudo's to Headshift for keeping it simple... stupid. Very smart!

Clip Source: www.headshift.com

Smarter, simpler, more social communication and collaboration can achieve results that more expensive 'command and control' IT systems fail to deliver

Social software can generate powerful network effects from simple individual actions, helping create an 'architecture of participation' that links people together for a common purpose.

Weblogs, wikis, social bookmarking and tagging (so-called Web 2.0 tools) have all emerged among geeks and early adopters in the wild, but their greatest transformational potential exists within companies and organisations.

Tags: headshift, socialmedia

Bad Social Media Campaigns

Wed, 06 Jun 2007 01:02:16 GMT

clipped by: juliapatriciaroy
clipper's remarks: I dont think the Microsoft vista blogger giveaway was a bad campaign.. but that can be argued. A social media campaign success-- the Nikon blogger program.

Clip Source: www.jaffejuice.com

Uber blogger, BL Ochman pens this piece on iMediaConnection.com.

In it, she cites the following examples of bad and ugle: Ford Bold Moves, Wal-mart fake blogs/bloggers, Microsoft/Edelman Acer/Vista giveaway and Sony's PSP Flog. On the good to great side, she commends Dell on their social media turnaround and lauds LegoS and Netflix

Tags: socialmedia, socialmediacampaigns

PR doesnt get Social Media

Mon, 22 Jan 2007 00:55:59 GMT

clipped by: juliapatriciaroy
clipper's remarks: I agree I struggle with the same thing at work

Clip Source: www.stoweboyd.com

I attended the Third Thursday event last night, which was held in SF instead of the usual Palo Alto. About 25 people attended, mostly young, impressionable PR and communications folks eager to learn all about social media: specifically, social media press releases, which were the topic for the evening. But what they heard was -- by my lights -- a seriously watered down version of what social media is, or should be, as the backdrop for a discussion about new media press releases.

To the participants: Please, please, please don't talk about audiences when you are theoretically promoting social media. As Jay Rosen has suggested, we are the people formerly known as the audience. Blogging is not just another channel for corporate marketing types to push their messages to markets, eyballs, or audiences. Social media is based on the dynamic of a many-to-many dialogue between people. Yes, people: that's the word that should have been used. Not audience. If you'd like to make a distinction between a company and those outside the company, just remember: they are not an audience for your messages, any more than you are an audience for theirs. The whole point is that the people formerly known at the audience -- the edglings, as I call us -- are participating in the blogosphere, and if individuals within companies want to, they can participate: as individuals. Companies don't blog, or converse: people do.

Finally, as Doc Searls has pointed out, metaphors matter. Drop the old speak: no more "audience", no more third-party writing, no more "wink, wink" complicity in totally false quotes and knowingly working with clients on spin instead of open dialogue. School your clients to do the right thing, not just wrap themselves in a bunch of psychobabble about social interaction with their "communities" without actually adopting a new mindset.

Tags: socialmedia, pr_socialmedia, pr

2007 Social Media Predictions by ITtoolbox

Wed, 03 Jan 2007 21:49:45 GMT

clipped by: juliapatriciaroy

Clip Source: blogs.ittoolbox.com

This is going to be an interesting year for web 2.0. Its just about reached the mainstream and the full introduction is going to be painful.

Sometime this year somebody is going to be killed/kidnapped/assaulted/outed and their internet activity is going to be central to the crime. Somebody's myspace+flickr+blog account is going to be used against them and the media is going to go nuts. Front page stories about the dangers of having information online. Panicky editorials, local news anchors breathless about the dangers of online communities. This is going to be huge in the large swaths of America that arent on the cutting edge of technology.

Myspace will suffer the most as scores of parents try to yank their kids information off of myspace. But the story of personal information on the internet is going to dominate the American media for a good chunk of 2007. The openness of web 2.0 type communities is going to finally make it into the mainstream of American life and it is going to freak people out. Something will trigger a long national hysteria.

I'm betting a picture on flickr will become the iconic image of some event. Think the Iwo Jima Flag Raising but taken by a passerby who happened to wipe out their camera. No idea what, but its going to happen and its going to spark a mainstream interest in web 2.0.

Both of the above things point to the biggest theme of the year for the internet. Right now 'Web 2.0' is still a technophile's niche. Youtube and Myspace are changing that, but both of those are primarily youth markets. But mainstream America is going to be exposed to Web 2.0 and its going to have to spend some time chewing it over. The discussion that results is going to have a huge impact on internet companies, internet communities, and the internet itself.

Tags: socialmedia, 2007+predictions

Making the Social Media Press Release easy to use

Wed, 03 Jan 2007 15:01:44 GMT

clipped by: juliapatriciaroy
clipper's remarks: Shannon Whitley is doing a great job moving the Social Media Press Release forward with his easy PRXBuilder. If your interested in how it works check out the links in this post.

Clip Source: prblogs.org

PRblogs.org is dedicated to providing blogs to all public relations students, educators and practitioners that wish to explore blogging. To that end, we also always try to provide the most appropriate tools to use within those blogs. Today marks a new addition to PRblogs.org.

To further the use of PRblogs.org for the purpose of learning, sharing and incorporating PR practices into blogging, we now offer the SimpleSMPR plugin from Shannon Whitley of PRX Builder. I have modified / edited the template release provided with SimpleSMPR to create this post.

So, today anyone may create a blog at PRblogs.org and use the SimpleSMPR plugin by activating in the Admin area. In addition, you may use the Viper007Bond.com Viper’s Video Quicktags to further enhance posts and releases with video from YouTube, Google Video and iFilm. Beyond these tools, PRblogs.org also offers the use of Sidebar Widgets to make creation of a unique sidebar and custom blog. Finally, regarding the SimpleSMPR releases, you may also download the Media Tools to easily access and use the elements of releases created with the SimpleSMPR plugin.

PRblogs.org

Free Blogs for PR Practitioners, Educators and Students

Tags: smpr, pressrelease+socialmedia, prblogs, swhitley, simplesmpr