Clipmarks | juliapatriciaroy's 'marketing' clips

Twitter for Marketing

Tue, 24 Apr 2007 20:06:10 GMT

clipped by: juliapatriciaroy
clipper's remarks: Twitter is beginning to show its marketing power

Capture the live pulse of an event

a visual display of conversations happening around an event

Deepen a static experience through live commentary

Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show.

Facilitate collaborative watching

Twitter can allow you to watch something "alongside" anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds.

Add a new dimension to promotions

Twitter can offer a way of encouraging dialogue between promotion participants and adding an "instant message style" dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.

Deepen a static experience through live commentary

Tags: twitter

Social Media and Tribal Marketing

Tue, 17 Apr 2007 23:32:27 GMT

clipped by: juliapatriciaroy
clipper's remarks: tribal marketing- interesting way of putting it.

Clip Source: www.lk9.se

Rich communication channels and like minds suggest that “tribes” will gather to feed their interests and the interests are becoming more and more defined… like simply finding a hairdresser. “Tips” in bunches is better known as consulting.

Meetup and Ning help anyone create a “tribe”, so as the internet helps to globalize markets, I think the future for marketing lies in segmenting it… the demograph of specified interest. (I wish I could have said that to my Marketing 101 professor 12 years ago).

Tags: tribalmarketing

CNet Free Online Classes!

Wed, 03 Jan 2007 23:11:36 GMT

clipped by: juliapatriciaroy
clipper's remarks: I just signed up for their next class "Search Engine Marketing 101"

Clip Source: clickz.com

What, then, was CNET was thinking when it offered a class on converting VHS to DVD? It isn't a targeting issue: I'm actually interested in this, as I'd suspect many parents in 40 to 50 age range are. What's puzzling is the way it went about marketing this class. CNET classes are, after all, as much about marketing as education.

To convert VHS to DVD requires a few basic components: a VHS player, a DVD burner, and something to convert the analog VHS signal to a digital format. This where the class started. So far, so good. To help get us started, CNET recommended a converter package from Pinnacle. The presence of the recommendation was expected and appreciated. After all, the premise of these classes is a combination of knowledge for participants and marketing exposure for relevant manufacturers. Even better, because CNET is in large part a user-driven community, and user reviews of the recommended Pinnacle converter were available. A link to the reviews was included in the recommendation.

Tags: cnet, cnetonlineclasses

Search Engine Marketing Definition

Tue, 19 Dec 2006 22:22:48 GMT

clipped by: juliapatriciaroy

Clip Source: www.squidoo.com

SMO - Social Media Optimization - is a phrase first coined by Rohit Bhargava: The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

Social media networks which can be used for Search Engine Marketing purposes include MySpace, Digg, Deli.cio.us, HubPages, Squidoo, Friendster, BlueDot and many other emerging projects.

Tags: smo

Online marketing is a two-way discussion

Thu, 01 Dec 2005 23:23:20 GMT

clipped by: egoldstein
clipper's remarks: Interesting blog on the changing role of branding in today's marketing environment. If that topic interests you, definitely check it out.

Clip Source: www.brandperspectives.com

And just spending money online isn't going to do it. By really understanding what their customer's want and need, and how they want it delivered across ALL Touchpoints, brand marketers can initiate and keep the more-important-than-ever dialogue with their customers alive. Because if it isn't a two-way discussion, marketers can count on getting an earful - of

Tags: online marketing, advertising, tagging, social bookmarks, rss