Clipmarks | juliapatriciaroy's 'advertising' clips

Subway and Quiznos User-Generated Content Suit

Tue, 29 Jan 2008 15:06:39 GMT

clipped by: juliapatriciaroy
clipper's remarks: Read the whole article, very interesting. I'm particularly interested in how this will affected consumer generated contests.

Clip Source: www.nytimes.com

The Subway/Quiznos case hinges on how the District Court of Connecticut interprets two federal laws: the Lanham Act, which dates to the 1940s and centers on trademark rights, and the Communications Decency Act, which was passed in 1996 to safeguard the Internet.

Last spring, Quiznos and iFilm tried to claim they should not be liable for user-generated content because of the Communications Decency Act, which immunizes “providers” of “interactive computer services” from responsibility for user postings on their sites.

Still, a win for Subway would mean that user-generated advertising contests would have to play by new rules. The sponsors of such contests could find themselves in trouble if participants insulted a competitor or made unsubstantiated claims about products, said Sam Bayard, assistant director of the Citizen Media Law Project.

Budweiser 08 Superbowl Sneak Peak

Thu, 24 Jan 2008 19:40:46 GMT

clipped by: juliapatriciaroy
clipper's remarks: Teaser for Bud Light SuperBowl ad. Under 200 views so far, wonder if anyone cares? They say over hype and media coverage re:Superbowl advertising is less than average this year. Wonder why?

Clip Source: www.youtube.com

[Video]

Google is celebrating today

Thu, 27 Sep 2007 20:13:28 GMT

clipped by: juliapatriciaroy
clipper's remarks: Hip hip hooray... Anybody know the story? I am clueless.

Clip Source: www.google.com

Advertising Programs - Business Solutions - About Google

Tags: google, search

YouTube Video's Wrapped in Advertising Skins

Mon, 13 Aug 2007 22:15:52 GMT

clipped by: juliapatriciaroy
clipper's remarks: Yuck, I would never want to upload this to my blog.

Clip Source: www.onlinevideowatch.com

Heavy will be wrapping video players, such as YouTube or Revver, with branded skins and selling them on a CPM basis. According to the screenshot below, Heavy will be dropping a big static pop up on your page with a hole in the middle for the video to play in.

Tags: heavy.com, youtube, skins, advertising

Search Crystal... Search Engine Insainity

Mon, 13 Aug 2007 04:13:34 GMT

clipped by: juliapatriciaroy
clipper's remarks: wow I am trying to figure this thing out so I can blog about it.

Clip Source: www.searchcrystal.com

searchCrystal makes it possible to explore and filter 50 - 500 web pages, images, videos, blogs in a single display that guides people toward relevant info in a structured way. Information most likely to be relevant is placed close the display center.

searchCrystal makes it easy to answer the question "how does the world see me?" and perform an "ego search" for one's name, product or competitor.
Results from leading web, blog, tagging, and news search engines can be easily analyzed. searchCrystal offers you a powerful competitive intelligence tool.

searchCrystal enables you to see how your site is ranked in the search results of the major search engines and how best to support and enhance their site's web presence in terms of marketing and online advertising.

searchCrystal enables you to see the big picture, gain new insights and interact with search results in new ways.

Tags: searchcrystal, searchengine, search, crystal, engine

YouTube "Ad's" Pulled

Fri, 19 Jan 2007 14:05:29 GMT

clipped by: juliapatriciaroy
clipper's remarks: I agree, blatant ad's on YouTube should be banned. All corporate activities in the social media space must add "value" to the community.

Clip Source: publications.mediapost.com

VIDEO ADS ON YOUTUBE MUST meet the same standards for truth and accuracy as ads in other media, the National Advertising Division of the Council of Better Business Bureaus ruled in a decision released Thursday.

The ruling marked the first time the NAD--the investigative arm of the ad industry's self-policing operation--considered claims of false advertising on video-sharing sites.

"This case establishes a precedent," Andrea Levine, the director of NAD, said in a statement e-mailed to OnlineMediaDaily. "When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor's product, those claims are advertising claims and, by law, require substantiation."

The case stemmed from an ad campaign for Dyson vacuum cleaners touting their allegedly superior ability to suction dirt without clogging. The campaign included a YouTube video that showed Dyson outperforming vacuums made by competitors. One Dyson rival featured in the video, Euro-Pro, complained to the NAD, claiming that the ad was deceptive because the vacuums used in the test had different-sized receptacles, among other reasons.

Dyson pulled the video from YouTube, but the NAD still ruled on the issue. "Dyson's video depicted a comparative product demonstration and was therefore advertising and subject to the legal requirement that it be truthful and accurate," stated the opinion.

Tags: youtube, youtube+commercials

Diggnation is Old Media

Mon, 15 Jan 2007 03:50:09 GMT

clipped by: juliapatriciaroy
clipper's remarks: I agree, although I do enjoy the Diggnation podcast

Clip Source: www.micropersuasion.com

Digg is New Media, Diggnation is Old Media

In an interview with AdAge Kevin Rose and Jay Adelson riff on digg and their successful podcast, Diggnation. What's struck me is that while digg is a novel form of media where the wisdom of crowds prevails, the latter is, well old media.

According to Kevin Rose and Jay Adelson, Diggnation gets 250,000 to 350,000 unique viewers for each week. They say viewers, but to me this means downloads since it's very difficult to track eyeballs on a mobile device. Further, the entire Revision3 network, according to the duo, does 1.5 to 2 million downloads a month.

The article also touches on the fine line Diggnation walks when it comes to the ever eroding church/state line between editorial and advertising in a world where the entrepreneur wears both hats.

Tags: digg, diggnation

Digg This! • Email this • Track co.mments • Save to del.icio.us

Tags: socialnews+digg

CBS and Google: Making more YouTube Deals

Sun, 14 Jan 2007 21:26:25 GMT

clipped by: juliapatriciaroy

Clip Source: www.contactmusic.com

CBS and Google are in "serious talks" aimed at making the content of CBS television shows available on Google-acquired YouTube, where it could be sponsored by local advertisers, Advertising Age reported Thursday. The two sides are reportedly seeking to settle on a guaranteed amount that CBS would be paid for its programs. The trade publication said that the deal would also include a provision under which Google would pay CBS additional compensation for "past transgressions" -- the posting of CBS content in the past -- for which the network received no payment but which helped to make YouTube worth $1.65 billion when Google acquired it last November.

12/01/2007

Tags: youtube+cbs, youtube

Ad Agency of the Year: The Consumer

Sun, 14 Jan 2007 00:14:24 GMT

clipped by: juliapatriciaroy

Clip Source: adage.com

OK, so the consumer doesn't have a profit-and-loss account or an office, which have always previously been deemed prerequisites for an Advertising Age Agency of the Year, but a portfolio of consumer-generated commercial content from last year would easily trump any single agency's offering and, for a relatively nascent force in the commercial-content arena, consumers won a lot of new business in '06, too.

Tags: advertising, advertising+adagency

Friendster partners with Google

Fri, 12 Jan 2007 06:05:16 GMT

clipped by: juliapatriciaroy

Clip Source: mashable.com

Friendster CEO Kent Lindstrom revealed today that the social network is going to partner with Google - the search giant will power Friendster’s search and text ads, just as it does on MySpace. The deal is to last two years and financials weren’t disclosed. But since Friendster reports less than 1 million monthly unique visitors, the agreement won’t be on the same scale as the $900 million Google-MySpace deal.

The hookup is another letdown for Yahoo, which currently powers Friendster search. It also seems to extend Google’s dominance of social networking ads: with Google powering the advertising and search on MySpace, Friendster and (eventually) YouTube, there can’t be many major networks left to hook up with. Facebook already struck a deal with Microsoft, so perhaps Google will set its sights on Bebo next?

Tags: social networks, socialnetworks, friendster, google, internet, search

Rise of Branded Widgets in 2007

Mon, 08 Jan 2007 20:29:15 GMT

clipped by: juliapatriciaroy

Clip Source: www.whatsnextblog.com

The age of invasive advertising is over and companies will have an enormous branding experience if they provide/sponsor the information people need and want to see every day in widgets.

Essentially, widgets are a way to provide RSS feeds in a frame the user loads onto the page or site of their choice. They allow people to use stupidly named RSS feeds without understanding that they are transferring code.

By lightly branding widgets, companies that provide information consumers want to keep on their desktop or home page have the enormous opportunity to have their brand name in front of customers every day in a positive, almost submliminal way.

Tags: widgets, widgets+brands

BlogAnnounce: Amplify your Blog Tips

Thu, 04 Jan 2007 17:13:15 GMT

clipped by: juliapatriciaroy
clipper's remarks: Cheap and easy tricks (the only way for tricks to be)

Clip Source: blogannounce.info

Tips to get blog traffic with blog directories

There are hundreds and hundreds of blog directories out there for people to get their blogs listed. But apart from being included so that your blog can gain more exposure to the Internet users around the world, what else can a blog directory help to drive more and more traffic to your blog? Here's the answer!

With all the submitted blogs classified into various categories, bloggers can easily find blogs that are related or similar to your own blog. With this, you can start your own free advertising campaign by promoting in these related blogs. One of the easiest (and of course cheapest) way to achieve this is to leave a comment in the latest post. By leaving a comment, not only will the owner take notice of your blog but most importantly the visitors. Most visitors (me included) like to read comments very much and makes the so-called "comment advertising" so powerful.

1. Never leave short, useless or canned comments

2. Never be rude or too "hard-sell".

3. Visit the blogs you have left comments on frequently and keep an eye on any replies to your post.

4. Leave comments again when you have written a new post or changed the layout.

Tags: blog+directory, blogannounce, seo+tips, seo

Disney site becoming more social networking friendly

Wed, 03 Jan 2007 22:09:29 GMT

clipped by: juliapatriciaroy

Clip Source: blog.clickz.com

Disney.com Re-Launch, Hyped

Next week at the Consumer Electronics Show in Las Vegas, Disney's Bob Iger will offer details on the redesigned Disney.com in a keynote address. Disney declined to offer any sort of pre-briefing prior to the convention, but a pretty extensive outline of the new platform was reported yesterday in The Wall Street Journal.

The site is expected to showcase Disney content from other properties like movies, TV and music. It will also incorporate a social networking functionality to capitalize on the popularity of competitors like Club Penguin, Neopets and MySpace. If Disney succeeds, it could garner more time spent on the platform and become more attractive to advertising partners. One handicap noted in the WSJ story is a limitation to Disney assets for members building their profiles and other areas of personalization. The site is due to launch later in January.

Tags: disney, social networking

Tracking Offline Campaigns with Web Analytics

Wed, 03 Jan 2007 22:01:12 GMT

clipped by: juliapatriciaroy

Clip Source: clickz.com

Web Analytics Can Track Offline Campaigns, Too

Web analytics is not just a tool for measuring Web site traffic. Web analytics applications can also help companies measure the results of traditional print advertising campaigns.

That's what New York-based retailer BuiltNY discovered when it began running a four-issue print campaign in Dwell magazine in August. The company's "design-focused" neoprene tote bags for things like wine, lunch, or laptops are sold directly on its Web site and through resellers in 30 countries.

The campaign began in Dwell's September issue with a quirky expose of what various items look like in a BuiltNY bag through an airport x-ray machine. The ad itself featured a candid letter from BuiltNY, superimposed on one of the images, describing the events leading up to the creation of the ad.

To track the print campaign, BuiltNY put a unique, easy-to-remember unique URL in the ad, which was only in use for that campaign. That landing page shows colorful x-ray images of objects like wine bottles, lunches, seashells and beach gear, all inside the appropriate BuiltNY bag.

Through Google Analytics, BuiltNY was able to attribute an 800 percent boost in traffic when the ad hit newsstands, and a 40 percent increase in online sales from visitors that came through that URL, Steve Bowden, art director for BuiltNY, told ClickZ.

"We can read it like the Wall Street Journal for our own Web traffic," Bowden said. "Every morning we get an update on how our Web, print and e-mail campaigns are doing, correlated to sales."

"Instead of gathering around the table scratching our heads, we actually have data to show how the campaign is performing," added Aaron Lown, a principal at BuiltNY and its co-creative director.

Tags: googleanalytics, campaigns, offline+campaigns

YouTube is worth more to Google than to its viewers

Wed, 03 Jan 2007 21:39:16 GMT

clipped by: juliapatriciaroy

Clip Source: clickz.com

A. One thing that's being overlooked is that YouTube is worth a lot more to Google than to most people.

Second, I think the value in the long run is not going to be "Oh gee, I put an ad on. I got three more impressions." It's using the ad more effectively to be part of the conversation rather than a decoration on a page. What marketers need to do is figure out how to use this technology, not simply to decorate it. That means having a sense of humor and figuring out where your product comes in. It requires imagination. It's using the medium, rather than just inhabiting.

Tags: google, youtube, online+communities, online+advertising