Clipmarks | imageis's clips

Ooooh! So that's why no one's buying my STUFF

Tue, 15 Sep 2009 16:08:26 GMT

clipped by: imageis
clipper's remarks: I find the hardest one for most is trusting the message and NOT "trying to do too much"!

Clip Source: www.businessweek.com

1. It's boring.

2. It's boorish.

3. It's safe.

Clip Source: www.businessweek.com

4. It's trying to do too much.

5. It hasn't been given time.

6. You like it.

7. It's not an advertising problem.

Tags: marketing, advertising, ads

Internet, You're Blowing My Mind

Tue, 18 Aug 2009 18:01:16 GMT

clipped by: imageis
clipper's remarks: Is it ok to be obsessed with "listening in" on your customers' conversations?! I spend at least 2 per day checking the web for what my customers are thinking (at the moment).

Clip Source: www.toprankblog.com

find out where your customers spend time on the social web. What roles do they often play? What are their information discovery, consumption and sharing preferences? Where and how your customers spend their time with social media sites as well as the objectives for your own participation should guide the decision as to which specific services to start with.

A few ways to discover where your customers are on the social web include:

Participation

Social Media Monitoring

Logging existing traffic

Surveys of your existing customers

Referencing demographic information

Third party data sources

Tags: marketing, internet, social networking, social media

Morning Mantra: I still love my field...

Tue, 18 Aug 2009 17:50:25 GMT

clipped by: imageis
clipper's remarks: ... I still love my field... Change is a good thing... That which challenges us, makes us better marketers...

Clip Source: www.mediapost.com

Making Peace With the New Marketing Realities

This recession has been anything but fun, and the recovery will be anything but quick. But now that we know what we're working with, we can all take a deep breath and accept the new norms: different B2B and B2C spending patterns; more focused marketing budgets; an even greater emphasis on measurable, online-marketing tactics; and increasing pressure on all marketers to produce concrete results. Here's to your success in the new post-2007 economy.

Tags: marketing, business, economy, recession

Snapshot of my network as of July 13 '09

Mon, 13 Jul 2009 21:26:53 GMT

clipped by: imageis
clipper's remarks: Hmm... locations - exciting! industries - a bit intimidating!

Clip Source: www.linkedin.com

Regional Access Top locations in your network:

14%: 1. Greater Chicago Area
13%: 2. Washington D.C. Metro Area
8%: 3. Greater New York City Area
6%: 4. Greater Boston Area
5%: 5. Greater Detroit Area

Your connections are in 24 locations but your network gives you access to 309 additional locations, including:

Fastest growing locations in your network:

Industry Access Top industries in your network:

13%: 1. Biotechnology
8%: 2. Pharmaceuticals
7%: 3. Marketing and Advertising
6%: 4. Information Technology and Services
5%: 5. Chemicals

Tags: linkedin, social networking, networking, career

I Want to Be a Fan of Your Page

Wed, 08 Jul 2009 21:06:45 GMT

clipped by: imageis
clipper's remarks: But first, I'll break out this checklist

Clip Source: blog.thekbuzz.com

our standards for an amazing page:

1) Brand Responsiveness: Look at your wall tab and ask yourself if your fans have anything to gain from interacting with your page.

2) Interactivity: On that same note, are you actively encouraging your fans to participate?

3) Creativity: Tell us what’s cool and unique about your page in particular!

4) Overall Design/Graphics: Let’s be honest - your page could be totally rocking

**Fan Count**

If you have a lot of fans, you’re probably doing something right, whether it’s a great page or just a great product!

we will not expect a small, local boutique to have anywhere near as many fans as a national brand - a few hundred fans for your neighborhood dentist is likely a great number!

Tags: facebook, fan page, social networking

An Introvert Emerging From Her Cacoon

Wed, 01 Jul 2009 19:01:45 GMT

clipped by: imageis
clipper's remarks: Just think, my score would have been 0 just 1.5 years ago!

Clip Source: www.downtownwomensclub.com

What type of networker are you?

Your Networking Score:23

18-23 points: Strategic networker. Strategic networkers know that it's all about setting goals and having a plan to accomplish those goals. This means better time management and focused efforts. While this is a great approach to networking, sometimes strategic networkers get too focused and fall into networking ruts.

NETWORKING TIP: Change up your routine. Review memberships and evaluate whether they fit into this year's networking plan. Drop obligations that no longer work for you. Try something new like participating in online networks. You'll be surprised at how shaking up your routine can lead to a whole new realm of potential networking contacts.

Tags: networking, network, women

He Asked Farrah

Thu, 25 Jun 2009 20:29:19 GMT

clipped by: imageis
clipper's remarks: I don't have anything to comment about this. It speaks for itself

Clip Source: tv.msn.com

O'Neal said he asked Fawcett to marry him and she agreed. They would wed "as soon as she can say yes," he said.

Tags: farrah fawcett, celebrity, celebrities, actor

A Buzz is Worth a Thousand Words

Mon, 22 Jun 2009 19:01:57 GMT

clipped by: imageis
clipper's remarks: I strongly believe in this concept. However, I don't feel permanent will actually be that permanent. Heck, tattoos can be removed now : )

The tech company that comes up with a program or software that will allow us to get OFF the internet grid with a few clicks of a button (AND confirmation, of course) will be RICH someday!

Clip Source: www.trendwatching.com

FOREVERISM | Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.

let’s start with how countless individuals are building online profiles and relationships that are potentially ‘forever’, and how that is already impacting their interaction with brands in a variety of new ways.

ocusing on just two consequences of FOREVERISM in this briefing*: a conversation revolution, and the related move towards a beta attitude.

Feel FOREVERISM is too broad a topic to dig into? Then focus on a few specific projects.
Like fine-tuning your Twitter strategy to really start the conversation with your customers. Or introducing one ‘beta’ product that you will keep improving with help of the crowds.

From there on, try to make FOREVERISM part of your thinking when it comes to client relationships.

Tags: marketing, internet, social networking, trends

Do We Care About Your Status?

Wed, 10 Jun 2009 22:22:52 GMT

clipped by: imageis
clipper's remarks: This article is hilariously TRUE :|

Clip Source: www.usatoday.com

There's an art to writing on Facebook or Twitter -- really

Not so long ago, people used to keep diaries to record their quotidian doings — privately, of course. Now people keep Facebook and Twitter accounts, updating their status daily, hourly, even minute-by-minute, and almost nothing is private.

Worse, the modern status update is not always compelling reading.

Feeding the cat

Watching TV

Eating a tuna sandwich

Never mind poetics. Coherence would be nice.

"Great blogging is great writing, and it turns out great Twittering is great writing — it's the haiku form of blogging," says Debbie Weil, a consultant on social media and author of The Corporate Blogging Book.

The most inane updates, says Karyn Cronin, 32, an administrative assistant in St. Paul, say things like Just got back from the grocery store with all the kids, and boy are we exhausted. "That's just lame

what makes a good status update? "Personality,

Think before you tweet

Next year, only the best tweeters survive

Tags: social networking, blog, twitter

And I Never Watch This Show

Tue, 09 Jun 2009 21:08:56 GMT

clipped by: imageis
clipper's remarks: I love that we marketers find "marketing" in unexpected places. Personally, I have a bad habit of ruining reader and viewer pleasure among family and friends with my marketing observations. HOWEVER, this is short, sweet and clever.

Clip Source: www.influentialmarketingblog.com

Thursday, May 14, 2009

Untangling Your Brand: 4 Marketing Lessons From Lost

the show's unique format of taking you into the backstory of each characters builds an emotional investment from the viewer in a way that many other shows never manage to do. You believe in the characters because you know about the situations that make them the way that they are.

There is a marketing lesson in that

Share the backstory.

Untangle the complexity.

Marketing Lesson: If you have something complicated to sell, get creative about how you can simplify it.

React to your critics.

Marketing Lesson: Don't ignore your critics, but don't change your strategy because of them either.

Have a finite ending.

Marketing Lesson: Having an ending is important - even if it's just a campaign that ends so you can start a new one.

Tags: marketing, business, tv

The Ugly Truth

Mon, 09 Mar 2009 19:43:23 GMT

clipped by: imageis
clipper's remarks: I listened to a webinar presented by this company, and really GOT the straight-talk brand feedback he gave for attendees' websites.

Clip Source: fourstepprocess.com

A Four Step Process for Internet Marketing Success

FREE Website Audit

Just submit your site's domain name and receive back a complimentary expert website analyis.

Tags: website, internet, marketing, technology

Recession Discussion

Mon, 02 Mar 2009 21:42:40 GMT

clipped by: imageis
clipper's remarks: They forgot to include Marketing... all of these businesses need it! Maybe it falls under "select services" (renovation

Clip Source: www.investopedia.com

Industries That Thrive On Recession

by Andrew Beattie (Contact Author | Biography)

Discount Retailers

like Wal-Mart

excel by going back to core products and using vast economies of scale to give cheap goods to consumers. Designers and producers of lower-end products also see an upswing

Sin Industries

not all sin businesses prosper in a recession

purveyors of small pleasures that can be bought at a gas station or convenience store

Selected Services

Companies that specialize in upgrading and maintaining existing equipment and products

In the real estate industry, they say renovators hire as builders fire

Pharmaceuticals, healthcare companies, tax service companies, gravediggers, waste disposal companies and many others are in a category that, while not jumping ahead during a recession, can plod along while other companies suffer. This is simply because people get sick, get taxed and die (not always in that order) no matter what the economy is like.

Tags: economy, marketing, business, strategy

Leave it to 'ole Bill - that's Bill S. to you

Fri, 27 Feb 2009 20:31:54 GMT

clipped by: imageis
clipper's remarks: I want one!

Clip Source: co110w.col110.mail.live.com

New: Waffles on the Stovetop‏

Tags: food, kitchen, cooking, breakfast

Blog Room Empty?

Mon, 23 Feb 2009 17:33:40 GMT

clipped by: imageis
clipper's remarks: This is a great idea to generate comments, feedback and sales! Leave it to the small businessman (and his wife ; )

Clip Source: online.wsj.com

Small Firms Resort to Freebies and Special Deals

By SIMONA COVEL

We could not afford to advertise to the masses

They dropped the ads and, as part of a new promotional effort, launched a blog. Periodically, Zazu posts a giveaway on the blog

Anyone who leaves a comment on the blog is entered in the contest.

Each giveaway costs the company between $10 and $30. But shoppers are drawn to the featured item of the week and the buzz generates more sales

The blog and the promotions have boosted online sales

emphasizing that nonwinners are buying the giveaway item as well as other things.

Tags: small, business, strategy, sales

Don't Weather the Storm - Ride the Wave

Mon, 23 Feb 2009 16:55:51 GMT

clipped by: imageis
clipper's remarks: Man this is some great advice. It's a shame business owners can be so hard-headed when it comes to actually (vs. thinking about) trying new things when times get tough.

Really, what's there to lose?

Clip Source: online.wsj.com

Tough Times Call for New Ideas

By KELLY SPORS

It's a scary time to own a business, and the knee-jerk reaction may be to just keep chugging along and wait out the financial storm. But that's a risky decision.

This recession is expected to be longer, deeper and deadlier for businesses than any this nation has seen in decades.

Andy Rash

The savviest entrepreneurs right now aren't hunkering down. They're rethinking their business models and hunting for new strategies based on the assumption that consumer spending won't be rebounding to prerecession levels and that the types of products and services people want will be much different from before.

For a business owner, this can mean finding new sales channels, trying new marketing tactics and promotions, forming strategic partnerships and introducing new products that appeal to frugal shoppers.

"Unfortunately, bad news has this huge ability to paralyze people," says Victor Cheng, a San Francisco business consultant.

Tags: small, business, strategy, economy, customer, entrepreneur