Clipmarks | herbsawyer's clips

Social Discovery

Sat, 06 Dec 2008 22:43:33 GMT

clipped by: herbsawyer

Passive social discovery happens when we casually observe information streams emanating from our social circles and pick up on something that strikes a chord. For example, I may see a friend of mine link to a blog post, or become a fan of a product on Facebook and as a result I have discovered something new

Active social discovery happens when information is actively requested, or “crowd-sourced.” For instance: I want to know the best place to get lunch in Santa Monica, so I post a question on Twitter asking my followers and solicit a response.

Tags: social networking

remember the indie

Thu, 14 Feb 2008 03:17:38 GMT

clipped by: herbsawyer

Clip Source: blog.modishhandmade.com

Blogarama
Blog Flux
Blogs By Women
Delightful Blogs
Design Directory
Indie Collective
IndiePublic - a social network site for the indie community; always good to maintain a profile and post your feed on it - join the Blogger Group, too!
Trunkt Reading Room

stats, green stats

Tue, 15 Jan 2008 06:47:57 GMT

clipped by: herbsawyer

Clip Source: articles.moneycentral.msn.com

While Prius sales soared 69% last year, demand for the Explorer was less than a third of its 2000 peak.

Tags: stats, green stats

engagement stats

Mon, 14 Jan 2008 15:39:55 GMT

clipped by: herbsawyer

Clip Source: lsvp.wordpress.com

Tags: engagement stats

stats internet

Sun, 13 Jan 2008 17:58:47 GMT

clipped by: herbsawyer

Clip Source: www.informationarchitects.jp

Tags: stats internet

stats, social media stats

Tue, 08 Jan 2008 19:48:25 GMT

clipped by: herbsawyer

Clip Source: www.engadget.com

* Company web sites rank low among consumers looking for credible information about a company and/or its products

* 22 percent of U.S. consumers now use social media
* 19 percent now use blogs, up by 13 percent in the past year
* Use of social media has doubled in the past year among people 55+

* Company web sites rank low among consumers looking for credible information about a company and/or its products

Tags: stats, social media stats

stats, teens

Tue, 08 Jan 2008 17:36:41 GMT

clipped by: herbsawyer

Clip Source: www.google.com

Girls continue to dominate most elements of content creation. Some 35% of all teen girls blog, compared with 20% of online boys, and 54% of wired girls post photos online compared with 40% of online boys. Boys, however, do dominate one area - posting of video content online. Online teen boys are nearly twice as likely as online girls (19% vs. 10%) to have posted a video online somewhere where someone else could see it.

Tags: stats, teens

consumer engagement, brands

Tue, 08 Jan 2008 17:34:34 GMT

clipped by: herbsawyer

Clip Source: www.google.com

Products do not create brands, people create brands. It’s the people that matter more in creating a brand than the product itself.

stats measurement tv

Sat, 05 Jan 2008 21:17:58 GMT

clipped by: herbsawyer

Clip Source: influxinsights.com

engagement stats internet tv

Sat, 05 Jan 2008 20:58:50 GMT

clipped by: herbsawyer

Clip Source: www.google.com

TV is a totally passive medium. The interwebs is the polar opposite. So, it's no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers. The same study found that viewers were 25 percent more engaged in the content on the shows, as well. [via ars technica]

stats measurment internet usage product search

Sat, 05 Jan 2008 20:57:34 GMT

clipped by: herbsawyer

Clip Source: www.google.com

Consumers Want Digital Utility, Not Advertising

from AdPulp

More than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers. Of the consumers who use the internet to research package-goods brands (48%) do so primarily to get product information. Another 46% use the internet to seek savings or coupons, while 6% are primarily looking for tips on how to use the product.

consumer engagement

Sat, 05 Jan 2008 18:00:27 GMT

clipped by: herbsawyer

Clip Source: www.downloadsquad.com

that the future of advertising lies in 'branded utility'.

stats measurement internet

Sat, 05 Jan 2008 17:56:08 GMT

clipped by: herbsawyer

Clip Source: www.downloadsquad.com

Watching full-length TV program online is increasingly popular, say some studies. Nielsen notes that ABC.com (50 percent), NBC.com (41), CBS.com (37), and Fox.com (24) were the most watched, with other Internet-based alternatives YouTube (17) and iTunes (15) used less often.

However, old television is still the preferred delivery platform, with 70 percent of Internet user saying they watch TV online because they missed an episode on television. Some watch a show on TV, then watched it again on the Internet.

ad spend, industry

Thu, 03 Jan 2008 15:01:19 GMT

clipped by: herbsawyer

Clip Source: www.mediabuyerplanner.com

U.S. Advertising Spending Down 0.1% in First Three Quarters, Online Up 16%

Advertising spending for the first three quarters of 2007 was essentially flat - decreasing 0.1 percent over the same period last year - with internet ad spend growth (15.9 percent increase) the most of any category, according to The Nielsen Company, reports MarkeingCharts.

thoughts on social media

Thu, 03 Jan 2008 15:00:12 GMT

clipped by: herbsawyer

Clip Source: technomarketer.typepad.com

The key themes in the book can be summarized in Livingston's seven social media principles:

Give up control of the message
Honesty, ethics and transparency are musts
Participation IS marketing
Communicating to audiences is dead
Build value for the community
Inspire the community with real, exciting content
Manage the media to build stronger, more loyal community members