Clipmarks | henrybaker's clips

Sunday reading for salon owners

Sun, 06 Sep 2009 11:52:43 GMT

clipped by: henrybaker
clipper's remarks: Great Sunday reading for all salon owners...

How Many of these Salon and Spa Profit Boosters are You Using?

NOTE: The fastest way to dramatic business growth even in recession is to do as many things as possible to increase your success.

Here’s a partial list of the ones you should be using, have tested or if not, get using/testing…

Tags: salon, beauty salon, spa, nail salon, hair salon, tanning salon

How to Stop Salon Cancellations Forever

Thu, 03 Sep 2009 18:03:49 GMT

clipped by: henrybaker

Clip Source: www.magneticsalons.com

How to Stop No-Shows, Cancellations and Lateness - Forever!

I was wondering what your opinion is of cancellation charges for missed appointments?

I bet you would suggest ‘find clients who respect your time in future’… however I find in the recession customers are starting to take more of the ….as they now feel they have the upper hand over businesses as we should be desperate for their custom. What is your take on it?”

But, today, I’m going to give you some REAL techniques you can use to dramatically reduce ‘no-shows’ AND increase client ‘compliance’.

HAVE a lateness and NO SHOW POLICY.

Tags: salon advertising, beauty salon advertising

7 Steps to a Showcase Salon

Thu, 03 Sep 2009 09:40:00 GMT

clipped by: henrybaker

Clip Source: www.magneticsalons.com

7 Steps to Create a Showcase Salon - Free Download

And I have a GIFT for you.

Nothing for sale here - just great tips.

Click Here for Your “How to Create a Showcase Salon” Free Article

Tags: salon advertising, beauty salon advertising, spa advertising, nail salon advertising, hair salon advertising, tanning salon advertising

How to Handle Troublesome Salon Clients

Thu, 03 Sep 2009 09:38:35 GMT

clipped by: henrybaker

Clip Source: www.magneticsalons.com

How to Deal With Troublesome Clients…

THREE strikes and they’re out. Gone, no more, not allowed to return.

First strike - politely ask them how you can fix the problem.

Second strike - let them know they are welcome to go elsewhere if between you you cannot get things right. Say something like “Look, you’ve given me a lot of money, that’s nice. I would like to keep you as a client. But i’s clearly not working out. Please either stop being so troublesome or I’ll happily refund all your money and you’re welcome to go elsewhere.”

Third strike - they’re out - get shot of them.

In MOST cases just by standing up to them you’ll find they become like ‘putty in your hand’…

Tags: salon advertising, beauty salon advertising, spa advertising, nail salon advertising, hair salon advertising, tanning salon advertising

Can this One Sentence Double Your Salon Profits?

Thu, 03 Sep 2009 09:37:45 GMT

clipped by: henrybaker

Clip Source: www.magneticsalons.com

Can This One Sentence Double Your Salon or Spa Profits?

Where I’m able to spend all day at home (much of it at our beach hut), I literally have to force myself into a health routine.

I get up at about 5am, work, write for an hour and a half or so then pop on my shorts and T-shirt and walk down to the seafront, into town, to the seafood shop and back along the beach, up the cliff and home.

So, here’s how you can literally double your profits overnight.

That one sentence alone is responsible for BILLIONS of pounds in profit.

Here’s a simple example to illustrate.

“YOU GOTTA ASK!!!!”

Tags: salon advertising, beauty salon advertising, spa advertising, nail salon advertising, hair salon advertising, tanning salon advertising

Why Facebook Should ‘Die’ and 3 Reasons to Use Twitter in Your Salon or Spa

Mon, 24 Aug 2009 09:11:26 GMT

clipped by: henrybaker
clipper's remarks: Why do I have such an aversion to Facebook?

Clip Source: www.magneticsalons.com

Why Facebook Should ‘Die’ and 3 Reasons to Use Twitter in Your Salon or Spa

Why do I have such an aversion to Facebook?

But people enjoy CRACK (which is probably less addictive than Facebook) - doesn’t mean it’s good for them.

BUT, there’s another ‘KIDDY’ on the block.

Would You Like a Video on How to Use Twitter for Your Salon?

Tags: salon marketing, spa marketing, salon advertising, beauty salon marketing, beauty salon advertising, spa advertising

3 Secrets to Beauty Salon Marketing that Works

Wed, 19 Aug 2009 08:18:23 GMT

clipped by: henrybaker

Clip Source: www.magneticsalons.com

3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You

It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.

Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…

But for the love of god!

That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.

3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You

Tags: beauty salon marketing, salon marketing, salon advertising, beauty salon advertising

Salon Marketing

Fri, 24 Jul 2009 07:33:07 GMT

clipped by: henrybaker
clipper's remarks: Great site with tons of free salon marketing tips.

Clip Source: www.magneticsalons.com

Are you failing to attract as many new salon or spa clients and repeat spend as you could?

I’ll unravel an age-old mystery

Three reasons why you should subscribe

Reason 1: There are no pop ups — that alone should clue you in.
Reason 2: There are loads of testimonials for the newsletter. People before you have tested it and found it to be extremely good value.
Reason 3: Most of my BEST articles are hidden from public viewing. You can’t find the hidden pages on your own. So, without the link in the newsletter, you miss out on some very valuable information.

Tags: salon marketing

How to Boost Salon and Spa Sales

Tue, 21 Jul 2009 18:59:56 GMT

clipped by: henrybaker
clipper's remarks: A great way to boost your salon or spa sales today...

Clip Source: www.magneticsalons.com

How to Boost Salon or Spa Sales TODAY With a Guarantee

And this applies to EVERYTHING!

This innate scepticism and inertia accounts for a BIG portion of the people that show interest in what you have but don’t actually buy it.

So how do you overcome these two little challenges?

If you had two identical products lined up, one guaranteed, one not, which you would go for? In fact, if you had two identical products lined up, one slight more expensive than the other BUT guaranteed…

A guarantee WILL increase your salon or spa sales - no question.

And if you are SCARED to offer one because of returns, consider this:

Tags: boost salon sales, boost spa sales, boost beauty salon sales, boost nail salon sales

Salon Business Plan

Sat, 18 Jul 2009 17:48:36 GMT

clipped by: henrybaker
clipper's remarks: Great take on salon business plans

Clip Source: www.magneticsalons.com

Beauty Salon and Spa Business Plans - Are they Worth It?

You might as well get a big fat marker pen, scribble a load of garbage of some A4 paper, staple it together and put it on a shelf instead.

But having that beauty salon business plan isn’t the answer.

So instead you need to go about DEMONSTRATING you KNOW how to get all these lovely clients who will pay you handsomely for your high quality treatments and products.

Tags: salon business plan, beauty salon business plan, spa business plan, nail salon business plan, hair salon business plan

Warning - Don't Buy Salo Equipment Until You Read This

Sun, 05 Jul 2009 07:05:12 GMT

clipped by: henrybaker
clipper's remarks: Interesting article about salon equipment

Clip Source: www.magneticsalons.com

Warning - Don’t Buy Salon Equipment Until You Read This

PLEASE think very carefully BEFORE you spend any more money on salon equipment.

YES, you need to provide outstanding treatments and a great environment to give them BUT here’s something I discovered many years ago.

There’s an old saying “build a better mousetrap and they’ll beat a path to your door”.

It’s wrong!

It should say “Build a better mousetrap, sit around waiting, then go BROKE!”

What would you rather have?

That new massage chair for £200 OR FOURTY new clients all ready to spend £100 a year with you???

Tags: salon equipment, beauty salon equipment, nail salon equipment, hair salon equipment

Why Your Beauty Salon Business Plan Is a Waste of Time

Sun, 05 Jul 2009 07:02:18 GMT

clipped by: henrybaker
clipper's remarks: Interesting article about salon business plans

Clip Source: www.magneticsalons.com

Beauty Salon and Spa Business Plans - Are they Worth It?

Contrary to pretty much every piece of advice you’ll ever get, I submit to you that business plans are a complete waste of time..

But having that beauty salon business plan isn’t the answer.

So instead you need to go about DEMONSTRATING you KNOW how to get all these lovely clients who will pay you handsomely for your high quality treatments and products.

Tags: beauty salon business plan, salon business plan, spa business plan, nail salon business plan, hair salon business plan

$1 Billion Marketing System

Fri, 08 May 2009 07:24:42 GMT

clipped by: henrybaker
clipper's remarks: great article on marketing systems

Clip Source: henry-baker.co.uk

One of the pivotal reasons W Clement Stone was able to build a $1billion business despite the Great Depression was that he created a SYSTEM.

And therein ALSO lies the reason so many people say:

“Online Marketing Is a Waste of Time, Offline Marketing Is Dead”

Tags: marketing, advertising, small business, entrepreneur, consultant, coach, author

How to End Procrastination Forever

Tue, 28 Apr 2009 07:08:15 GMT

clipped by: henrybaker
clipper's remarks: Great article on why you may be holding yourself back by trying to be 'perfect'.

Clip Source: henry-baker.co.uk

End Procrastination - NOW!

“If you haven’t offended someone by midday each day”

And while of course spelling and grammar are important - if you read the emails I receive telling me my spelling and grammar is bad then you’d wet yourself at the state of theirs (ooo, I sound a bit bitter - sorry)…

The speed and ferocity at which I hammer my thoughts into the keyboard means I DO make a lot of miss-types, ‘Queens English’ grammatical errors and more.

Unless you are cooking a private 5 course meal for the Queen in her kitchen in return for a ‘Knighthood’ (which I’d never do - the Queen is NOT high on my ‘need to know’ list) GOOD IS GOOD ENOUGH.

Don’t be ‘paralysed by perfection’. There is NOT enough time…

Get out there and make things happen - TODAY.

Tags: procrastination, advertising, marketing, small business, entrepreneur, coach, consultant, author

Free Salon Spa eBook

Fri, 27 Mar 2009 11:55:15 GMT

clipped by: henrybaker
clipper's remarks: Free eBook revealoing how to increase your salon or spa profits in recession

Clip Source: www.magneticsalons.com

Are you failing to attract as many new salon or spa clients and repeat spend as you could?

Do you really have a system in place that consistently attracts the best, highest paying most loyal salon or spa clients?

What the free e-book is about

Tags: salon ebook, spa ebook, salon report, spa report, nail salon report