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Why social media demands killer creative

Wed, 03 Sep 2008 16:51:12 GMT

clipped by: fuordigital

Why social media demands killer creative

While social media deserves all the credit it receives, the concept of social creative deserves equal attention. I define social creative as creative that a) is portable -- meaning it can travel across destinations and platforms, b) is shareable, c) is either dynamically or manually customizable and d) spawns additional creative created by the very people that interact with it. The era of the promotional microsite is drawing to a close. That doesn't mean the widget is the end-all be-all future, but it might more closely resemble what the future has in store than bloated, over-complicated, inefficiently built, processor-heavy websites.

Under 60 Character Email Subject Lines Increases Open Rate

Wed, 03 Sep 2008 16:08:48 GMT

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Clip Source: www.mediapost.com

Under 60 Character Email Subject Lines Increases Open Rate

According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices.

50% of the respondents say they use the company name as the best "from" name choice, while a third say it's based on the campaign. Responses are based on the question: How do you address your "from" line?

The Company… 50.89%
Depends on the Campaign… 31.95%
Individual… 17.16%

Digital Signage Grabs, Engages, and Informs

Wed, 03 Sep 2008 16:07:24 GMT

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Clip Source: www.mediapost.com

People Reporting That Advertising On The Media Catches Their Attention
*Media*	*% of Respondents Noting*
Digital Signage	63%
Billboard	58%
Magazine	57%
TV	56%
Internet	47%
Newspaper	40%
Radio	37%
Mobile Phone	10%
Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

TV's Future Looks Like Web's Present

Fri, 29 Aug 2008 02:44:13 GMT

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Clip Source: www.adweek.com

TV's Future Looks Like Web's Present

Forrester says targeted ads and a portal-like menu of options are coming to your set

-By Brian Morrissey

NEW YORK TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research.

Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on location and behavior, along with community functions.

This "Personal TV," as Forrester calls it, would also deliver a Web-like experience for consumers, with a portal-like menu of programming options and search functions.

That hasn't stopped Web giants such as Google and Microsoft from trying to break into the medium and extend their reach across TV advertising. Google is placing ads through Echostar's Dish Network and Microsoft has plans to build an ad network after buying Navic Networks.

US Hispanics Spend Most Media Time with Online, Ad Dollars Slow to Follow

Thu, 28 Aug 2008 21:18:38 GMT

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Clip Source: www.emarketer.com

Heavy Internet usage isn't translating into online ad spending.

Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.

"Hispanic consumers under the age of 35 are spending more time online than watching TV—and are often doing both at the same time," says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanic Media Usage. "Overall, Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites."

According to the "Hispanic Syndicated Study" from Terra Networks, conducted by comScore Media Metrix, on a weekly basis, 96% of Hispanic Internet users spend at least an hour online, compared with 91% who spend more than an hour watching TV.

Thirty percent of respondents went online 13 or more hours a week, compared with 23% who watched the same amount of television.

Internet is the Fastest Growing Source of Health Care Information for Americans

Thu, 28 Aug 2008 21:15:41 GMT

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Clip Source: www.marketingcharts.com

More Americans Seeking Health Information, Especially Online

Fully 56% of American adults - more than 122 million people - sought information about a personal health concern from a source other than their doctor, up from 38%, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study.

Use of all information sources rose substantially, but the proportion of Americans using the Internet as an information source grew the most rapidly, doubling from 16% in 2001 to 32% in 2007, according to HSC’s 2007 Health Tracking Household Survey.

Americans are Addicted to Email - 4th Annual Survey from AOL

Sat, 23 Aug 2008 16:05:08 GMT

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clipper's remarks: http://o.aolcdn.com/cdn.webmail.aol.com/mailtour/aol/en-us/email_survey.htm

Clip Source: www.smartcompany.com.au

Addicted to email? You’re not alone

By Josh Catone

The results from AOL’s fourth annual email addiction survey revealed that Americans, at least, are a nation of email addicts, and it’s getting worse.

According to AOL, 51% of respondents check their email four or more times per day, up 6% from last year and almost half (46%) admit to their email addiction.

And the addiction is spreading into leisure time for many people — 62% read their work email at home on weekends, 19% do so more than five times. “Worse, 28% said they feel obligated to check work email while on vacation, and 19% choose vacation spots with email access,” wrote AOL in a press release.

In bed in their pajamas: 67%.

From the bathroom: 59% (up from 53% last year).

While driving: 50% (up from 37% last year).

In a bar or club: 39%.

In a business meeting: 38%.

During happy hour: 34%.

While on a date: 25%.

From church: 15% (up from 12% last year).

Tech Purchasers Committed to 'Green,' Women More Environmentally Conscious

Fri, 22 Aug 2008 15:41:52 GMT

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Clip Source: www.marketingcharts.com

Tech Purchasers Committed to 'Green,' Women More Environmentally Conscious

Nearly two-thirds (64%) of business technology purchasers agree that being perceived as “green” helps their brand image, and the same percentage of affluent consumers (64%) say environmental considerations are a primary concern in their purchasing process, according to the Green TECHpulse ‘08 survey from Hansa|GCR .

Female decision-makers are more environmentally conscious than males, placing higher levels of importance on a broader range of green indicators in corporate behavior:

Slightly more than half of the companies (54%) surveyed are already buying greener IT products or services.

Most companies (88%) that have purchased green in the past 18 months say they have experienced cost-saving benefits from reduced energy usage.

One in seven companies (14%) has initiated a formal environmental sustainability plan.

More than half (58%) of businesses are making an effort to reduce printing-related waste.

29% of Internet users buy from spam emails

Fri, 22 Aug 2008 15:40:35 GMT

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Clip Source: blogs.zdnet.com

29% of Internet users buy from spam emails

29% of Internet users have purchased goods from spam emails, according to Marshal. The most commonly purchased items include sexual enhancement pills, software, adult material and luxury items such as watches, jewellery and clothing. Botnets are networks comprised of thousands of infected personal computers, controlled remotely by criminals. They have enabled spammers to push down their costs through economies of scale and eliminated the need for spammers to host their own spam servers as they simply take control of other people’s computers instead. Recent FBI prosecutions of bot-herders and investigations of message-boards used by spammers, suggests the going rate for spammers to send a mln spam messages is as little as $5-10.

Targeting Comes to In-Store Ads

Thu, 21 Aug 2008 16:11:32 GMT

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Clip Source: online.wsj.com

The Ad Changes With the Shopper In Front of It

By Emily Steel

Ad targeting is coming to a store near you.

In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased -- and in the near future, based on what the shopper looks like.

Dunkin' Donuts is among the first marketers in the U.S. to begin testing the technologies, at two locations in Buffalo, N.Y. People ordering a coffee in the morning can see ads at the cash register promoting the chain's hash browns or breakfast sandwiches. At the pick-up counter, customers see ...

Intel and Yahoo Merge TV, Internet

Thu, 21 Aug 2008 16:04:56 GMT

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Clip Source: www.adotas.com

Intel and Yahoo Merge TV, Internet

Written on: August 21st 2008
Author: by Kathleen |
Feed: XML Feed

ADOTAS – Intel and Yahoo are hacking away at the increasingly anodyne divide between TV and the Internet. The companies are unveiling the Widget Channel, a TV app framework optimized for TV and related consumer electronic devices that use the Intel Architecture.

Consumers will be able to use Internet apps designed for TV while watching TV. The Widget Channel will be powered by the Yahoo Widget Engine. Developers will be able to use Javascript, XML, HTML and Adobe Flash to write TV apps for the platform extending the power and compatibility of PC application developer programs to TV and related CE devices. In addition to supporting the Yahoo Widget Engine, Yahoo will also provide consumers Yahoo-branded, personalized TV Widgets that are customized based on its category-leading Internet services.

SMS Most Widely Used Data Application in the UK

Thu, 21 Aug 2008 16:01:52 GMT

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Clip Source: mobhappy.com

Text Messaging Usage Grows 32 Percent In UK; Uptake Of Mobile Broadband Dongles Surges | mocoNews.net:

Text messaging remains the most widely used data application in the UK, with 2007 revenues nearly three times the figures for data revenue. Regulator Ofcom revealed in its hefty annual survey of the communications market published today that SMS revenue for 2007 was £2.7 billion pounds, compared with £1 billion for data revenues and £11.4 billion for voice.

Good roundup from MocoNews on UK regulator Ofcom’s latest survey of the telecom market (full report here). In short, SMS continues to boom, up a third in 2007, with people sending an average of 67 messages per month. Meanwhile, 44 percent of British adults text daily, as opposed to just 36 percent that use the internet each day, and just 25 percent never use SMS, while 28 percent never use the internet.

9 in 10 UK Searches are Navigational / Branded

Thu, 21 Aug 2008 15:34:05 GMT

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Clip Source: weblogs.hitwise.com

Hitwise Intelligence - Robin Goad - UK

9 in 10 UK searches are navigational / branded

We’ve just updated our data on navigational / branded search in the UK for our new research report, Managing Your Brand Online. During May 2008, 88% of searches for the top 2,000 search terms in the UK were branded in nature, up from 81% in 2007 and 66% in 2005.

PC is the Most Used Gaming Console

Thu, 21 Aug 2008 15:31:45 GMT

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Clip Source: www.marketingcharts.com

‘Extreme Gamers’ Play 45 Hours of Videogames a Week

“Extreme Gamers” spend an average of 45 hours a week playing videogames and have purchased 24 titles in the previous three months*, according to Games Segmentation 2008, the report from the NPD Group.

Of the 174 million gamers who play games on PC/Mac or videogame systems, 3% are Extreme Gamers, 9% are Avid PC Gamers, 17% are Console Gamers, 14% Online PC Gamers, 15% are Offline PC Gamers, 22% are Young Heavy Gamers and 20% are Secondary Gamers.

With over 38 million gamers, Young Heavy Gamers is the largest and one of the heaviest gaming groups in the US.

For Nintendo DS (NDS) and PlayStation Portable (PSP), six out of every 10 owners are Young Heavy Gamers.

According to the report, while the PC is used more than any single console for gaming, Console Gamers, Young Heavy Gamers, and Extreme Gamers are more likely to use consoles than a PC to play videogames.

US Mobile User Numbers, Ad Recall Climbing Steadily

Tue, 19 Aug 2008 14:09:58 GMT

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Clip Source: www.marketingcharts.com

US Mobile User Numbers, Ad Recall Climbing Steadily

Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 - up nearly 10% - according to a Limbo and GfK Technology Mobile Advertising Report.

The US also shows steady increases in the number of people who recall seeing advertising through their mobile phone, from 31% in ‘07 to 37% in 2Q.

Higher percentages of mobile phone users in the UK and India say they are receiving advertising messages through their mobile phone - 85% in India, 51% in the UK.

“With enhanced handsets and flat rate data tariffs increasingly common, it is only a matter of time before mobile internet advertising starts to rival the penetration of SMS or text message marketing,” said Colin Strong, head of mobile communications research at GfK Technology.