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Advertising Will Change Forever

Thu, 23 Jul 2009 19:50:20 GMT

clipped by: fuordigital
clipper's remarks: Digital spending will nearly double in 5 years, but ad budgets wont.

Clip Source: adage.com

Internet Advertising Revenues for 3Q08, Up 11% From 3Q07

Sun, 21 Dec 2008 23:13:10 GMT

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Clip Source: www.iab.net

Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion

11% Increase from Q3 '07, Up Slightly from Q2 '08 Despite U.S. Economic Woes

Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 '08’s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent.

Quarterly $ Revenue Growth Comparison – 2000-2008 YTD

By 2012 190M Households to Have Gaming Consoles, 148M Internet Connected

Wed, 17 Dec 2008 04:06:40 GMT

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Clip Source: blogs.zdnet.com

190 mln households to have consoles by 2012, 148 mln of those will have Internet-connected consoles

By 2012, approximately 190 mln households will use a next-generation game console, TDG predicts. 80% of these households – 148 mln – will have this console connected to the Internet. 75% of connected-console households – more than 110 mln – will use console-based video services at least a couple times each week.

Nokia has 42.4% smartphone market share in Q3 2008

Wed, 17 Dec 2008 04:05:14 GMT

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Clip Source: blogs.zdnet.com

Nokia has 42.4% smartphone market share in Q3 2008

Company	Q3 2008 Sales	Q3 008 Market Share (%)	Q3 2007 Sales	Q3 2007 Market Share (%)	Q3 2008- Q3 2007 Growth (%)
Nokia	15,472	42.4	15,964	48.7	-3.1
Research In Motion	5,800	15.9	3,192	9.7	81.7
Apple	4,720	12.9	1,104	3.4	327.5
HTC	1,656	4.5	1,315	4.0	25.9
Sharp	1,239	3.4	1,535	4.7	-19.3
Others	7,626	20.9	9,643	29.4	-20.9
Total	36,515	100.0	32,753	100.0	11.5
Source: Garthner

Consumers Want Personal, Online Interaction with Brands

Wed, 17 Dec 2008 03:36:54 GMT

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Clip Source: www.marketingcharts.com

Consumers Want Personal, Online Interaction with Brands

Nearly two-thirds (62%) of consumers say that direct and personal communication with a company’s online brand representative is preferable to ads or promotional materials from the company, according to research conducted by OTX Research on behalf of DEI Worldwide.

The word-of-mouth marketing research study, “The Impact of Social Media on Purchase Behavior,” (pdf) also finds that 63% of consumers say they would like to personally share their opinions online about a brand or product with such a representative, and 67% of consumers are likely to pass along information from a brand representative to other people.

54% of consumers say information from a company’s brand representative who directly interacts with them online is more valuable than information they find on companies’ websites.

57% of consumers are likely to take action based on the information from a brand representative, such as shop at the retailer or buy the product.

Boomers Prefer PCs Over Mobile Phone, Exactly the Opposite for Gen Y

Mon, 15 Dec 2008 18:58:50 GMT

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Clip Source: www.emarketer.com

Given a choice of consumer electronic devices, boomer Internet users overwhelmingly chose PCs over mobile phones (51% and 21%, respectively), while the opposite was true for Gen Yers (47% and 38%), according to Accenture.

Video Game Appeal Cuts Across Income Levels and Urban/Rural Divide

Fri, 12 Dec 2008 02:20:29 GMT

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Clip Source: www.emarketer.com

Adults Love Video Games

More than one-half of US adults play video games, and about one in five play every day or almost every day, according to the Pew Internet & American Life Project.

Age is closely related to gaming: More than four out of five US adults ages 18 to 29 said they were video gamers, while only 23% of respondents 65 and older said the same.

Pew said men were slightly more likely than women to game, and urbanites were more likely to game than those in rural areas. Interestingly, there was no significant difference in game playing across income groups.

In a sign that gaming is not necessarily an impediment to learning, 57% of respondents with at least some college education played games, significantly more than high school graduates (51%) and those who had less than a high school education (40%).

Eating dinner at home on video game night may be increasingly popular in 2009.

Social Media Marketing - Not Just Ads on Social Networks - Proves Effective with 40-Something Women

Fri, 12 Dec 2008 02:16:12 GMT

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Clip Source: www.emarketer.com

Social Networks and 40-Something Women

More than four out of 10 women in their 40s surveyed in October by SheSpeaks had a social networking profile. And over 70% of women with children ages 13 to 17 had talked about products on social networks, compared with 62% of all responding women.

“40-somethings are active users and members of online social networks,” said Aliza Freud, CEO of SheSpeaks, in a statement. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”

The researchers suggested that social media marketing—not just ads on social networks—could be especially effective among women for spreading word-of-mouth, since 26% of respondents actively ignored most online ads and 20% were annoyed by ads on social networking sites.

E-Mail Effective with Boomers

Fri, 12 Dec 2008 02:10:04 GMT

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Clip Source: www.emarketer.com

E-Mail Effective with Boomers

Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a ThirdAge/JWT BOOM survey.

The digital channels they use to communicate their news follow a familiar pattern: E-mail and the telephone were more popular with older boomers, while more younger boomers used mobile phones, instant and text messages, social networks and blogs, according to BIGresearch.

However, given the choice between instant messaging, text messaging or sending an e-mail, 80% of younger boomers and 87% of older ones still preferred the “old-fashioned” digital channel, according to a May 2008 white paper from ExactTarget.

Goodmail Systems Delivers Video Directly in Email w/o Need for Click-Through

Wed, 10 Dec 2008 23:39:06 GMT

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Clip Source: www.mediabuyerplanner.com

Goodmail Systems Allows Video Directly in Email

Goodmail Systems has developed a way to insert video directly into emails, allowing the video to run instantly without having to click through to another page and wait for a video to load.

Currently, the only way to include video in emails is to have users click through to where the video is housed on another page. The Goodmail system, known as Certified Video, is tailor-made for media companies, writes MediaPost. Television networks and movie studios can embed movie trailers or promos for upcoming TV episodes.

Goodmail will begin distributing the system in 2009, in partnership with AOL, Yahoo, Cox, Comcast and others. Concert promoter Live Nation is one of the premiere advertisers, along with a major cable news network and a leading newspaper that is increasingly offering video.

Internet users watched a whopping 13.5 billion videos in October, an increase of 45% over October ‘07

New Study from Pew/Internet Outlines Adult Video Game Usage

Mon, 08 Dec 2008 20:17:50 GMT

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Clip Source: www.pewinternet.org

Adults and Video Games

Alexandra Rankin Macgill

More than half - 53% - of all American adults play video games of some kind, whether on a computer, on a gaming console, on a cell phone or other handheld device, on a portable gaming device, or online

Among older adults 65+ who play video games, nearly a third play games everyday, a significantly larger percentage than all younger players, of whom about 20% play everyday.

Age is also a factor in determining an individual's preferred game-playing device. Gaming consoles are the most popular for young adults: 75% of 18-29 year old gamers play on consoles, compared with 68% who use computers, the second most popular device for this age group.

Out of all the gaming devices, computers are the most popular among the total adult gaming population, with 73% of adult gamers using computers to play games, compared with 53% console users, 35% who using cell phones, and 25% using portable gaming devices.

View PDF of Report

New Study Reveals Display Advertising Significantly Lifts Search Activity

Sat, 06 Dec 2008 19:40:02 GMT

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Clip Source: www.specificmedia.com

Specific Media

today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search.

The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers. Segmented results include:

Display Advertising Lift on Search Activity
Advertiser Category	Search (Brand & Segment)
Automotive	144%
CPG	22%
Health	260%
News & Media	144%
Personal Finance	206%
Property & Real Estate	125%
Retail	69%
Travel & Tourism	274%
Average Lift	155%

Top Web Sites in Oct. '08

Wed, 03 Dec 2008 01:03:21 GMT

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Clip Source: blogs.zdnet.com

Top Web sites in October 2008

Brand	Audience, 000	Time Per Person
1. Google	122,325	1:23:07
2. Yahoo!	116,078	3:23:29
3. MSN/Windows Live	102,494	2:23:27
4. Microsoft	92,348	0:45:54
5. AOL Media Network	88,028	3:34:41
6. YouTube	77,480	0:53:25
7. Fox Interactive Media	67,182	1:37:12
8. Wikipedia	56,896	0:20:07
9. Apple	49,340	0:58:34
10. eBay	49,213	1:47:26
Source: Nielsen

Online Video Viewer Demographics. Who's Watching Online Video? Everyone.

Wed, 03 Dec 2008 01:00:09 GMT

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Clip Source: www.emarketer.com

Online Video Viewer Demographics

Who’s watching? Everyone.

The gender mix of online video viewers in the US skews toward women by 55% to 45%, according to a May 2008 Nielsen study. This was almost exactly the same split as the US home TV viewing population, but the opposite of the mobile video universe, which leaned toward males by a similar margin.

Interestingly, when comScore’s survey sample was stripped of the “light,” “medium” and “heavy” usage designations, the resulting total was a dead-even split between men and women who streamed video.

As with other examples of disparities between Nielsen and comScore figures, this one could be explained by differences in survey panels. Since comScore includes university locations and Nielsen does not, a greater incidence of males among college-age online video viewers would account for the discrepancy.

Video Game Selection Heavily Influenced by TV, Online Video

Wed, 03 Dec 2008 00:58:12 GMT

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Clip Source: www.marketingcharts.com

Video Game Selection Heavily Influenced by TV, Online Video

More than two-thirds (70%) of consumers who recently bought video games and/or game systems either online or in stores reported some or significant purchasing influence from TV, and 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research.

The Fall 2008 Media Influence on Consumer Choice Survey also found that nearly half (48.5%) of consumers between ages 18 and 24 had purchased video game products recently, and members of this age group reported even higher rates of influence from information or ads on TV (84.9%) and online video (64.6%).

Magazines also had some or significant influence on 57.5% of recent buyers. Men were significantly more influenced by information and advertising in magazines than women (61.4% vs. 53.4%), and when broken down by age group, 25-to-34-year-old purchasers reported the most influence from magazines (68.3%).