Clipmarks | cobrandit's clips

social business design | peter kim, dachis group

Tue, 30 Jun 2009 17:23:38 GMT

clipped by: cobrandit

It's been almost a year since I started building Dachis Corporation to make sense of all the social things going on out there. Along the way, I've constantly been asked, "what are you working on?"

Today I'm ready to share part of the answer with you, which is social business design: a framework for understanding and applying social constructs to business (visualized above).

Social business design is a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today's emerging technologies and evolving operating environment. The social business design framework captures ecosystem (community), hivemind (culture), dynamic signal (collaboration), and metafilter (content). Putting these into play creates improved business outcomes as well as emergent outcomes. Measurement provides the backbone to the entire framework, as driving change requires proof.

Tags: cobrandit dachisgroup peterkim

KYOCERA MANDOLINE Reviewed by the Globe and YES! They Mention KitchenArts

Wed, 17 Jun 2009 20:23:52 GMT

clipped by: cobrandit
clipper's remarks: Great tool. Ceramic blade stays sharp long time.

Clip Source: www.boston.com

Any way you slice it

It's slaw season. All those beautiful cabbages just waiting to be cut into thin shreds and tossed with piquant dressing. And cukes, which you can slice into see-through rounds and tuck into summer sandwiches. Probably every time you read a recipe that says, "Use a mandoline to. . .," you roll your eyes and turn the page. Who has one of those expensive things, with half a dozen blades? Anyway, aren't they dangerous? Not if you're using the Japanese-made Kyocero slicer ($24.95) with a plastic body, ceramic blade, and a guard to protect your fingers. The blade adjusts so you can use the slicer for potatoes, green peppers, and zucchini, which need to be a little thicker. The food processor, which revolutionized kitchen tasks like chopping and pureeing, does a poor job turning these vegetables into even slices. A hand-held Kyocero will reduce a giant head of cabbage into a sublime slaw in minutes. Available at Kitchen Arts, 215 Newbury St., 617-266-8701

Tags: kitchenarts, boston, mandoline

HAVE ACCESS TO A FLAT ROOF? Try planting something up there!

Wed, 17 Jun 2009 20:04:10 GMT

clipped by: cobrandit
clipper's remarks: I wonder what kind of incentives exist in Boston?

Clip Source: www.nytimes.com

THIS summer, Tony Tomelden hopes to be making bloody marys at the Pug in Washington, D.C., with tomatoes and chilies grown above the bar, thanks to the city’s incentives for green roofs.

Mr. Tomelden, the Pug’s principal owner, says he’s planting a garden to take advantage of tax subsidies the city offers in his neighborhood if he covers his roof with plants.

Aeries are cropping up on America’s skylines, filled with the promise of juicy tomatoes, tiny Alpine strawberries and the heady perfume of basil and lavender. High above the noise and grime of urban streets, gardeners are raising fruits and vegetables. Some are simply finding the joys of backyard gardens several stories up, others are doing it for the environment and some because they know local food sells well.

The Chicago chef Rick Bayless uses tomatoes and chilies he grows atop his restaurant Frontera Grill to make Rooftop Salsa.

Tags: kitchenarts, gardening, boston

ORDER YOUR MASS AG LICENSE PLATE

Fri, 29 May 2009 20:45:49 GMT

clipped by: cobrandit
clipper's remarks: Would this look better on a Prius or an F350?

Clip Source: www.mass.gov

Massachusetts Agriculture Specialty License Plate

Help ensure a sustainable and vibrant agricultural community for generations to come by reserving a Massachusetts agriculture specialty license plate. We need to reach a goal of 1500 plates before the Registry of Motor Vehicles will begin production and our Ag Tags can "roll off the assembly line." As of February 2009 we are about halfway there. As we work towards reaching our number, we thank our "early adopters" for their patience and perseverance. To newcomers we hope you will consider making an investment that says you support "Go locally grown!"

Proceeds from the sale of these plates will go to the Massachusetts Agricultural Trust Fund to support programs and services that help farmers remain on the cutting edge in today's market i.e. innovative practices, research, improvements in managing resources, marketing, training and education. Proceeds will not be used to subsidize individual farmers or the state's Department of Agriculture.

Tags: kitchenarts, massachusetts, boston

ON THE HUNT FOR UNUSUAL SEASONAL FOODS

Sat, 23 May 2009 22:31:38 GMT

clipped by: cobrandit

Clip Source: foodists.ca

Taking the Sting Out of Nettles and Fuss Out of Fiddleheads

As a cook I love the green that makes its way back onto my plate with the arrival of spring. But aside from expected seasonal fare like asparagus and spinach, I like to use some more unusual ingredients like stinging nettles and fiddleheads—neither of which most of my dinner guests have tried before, which is always fun. But be warned, both of these ingredients take some care and getting used to.

What other unusual seasonal ingredients have you tried out? Do share with a comment below!

Tags: kitchenarts boston food cooking

Half of YouTube Videos Get Fewer Than 500 Views

Thu, 21 May 2009 04:37:22 GMT

clipped by: cobrandit
clipper's remarks: So be happy with your thousands of views. You're in the top s or 10 percent!

Clip Source: www.businessinsider.com

CHART OF THE DAY: Half Of YouTube Videos Get Fewer Than 500 Views (GOOG)

YouTube's most-watched-video lists are full of viral hits and popular music videos. But the majority of videos uploaded to Google's (GOOG) video site are hardly watched by anyone.

Some 53% of YouTube's videos have fewer than 500 views, says TubeMogul. About 30% have less than 100 views. Meanwhile, just 0.33% have more than 1 million views.

That's not a huge surprise. But it highlights some of the struggles Google could have selling ads around all those unpopular videos, despite the money it has to spend to store them.

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Tags: cobrandit youtube stats

ADIDAS'S SOCIAL MEDIA VIDEO STRATEGY LAUNCHED YESTERDAY ON HULU.COM

Wed, 18 Feb 2009 21:25:20 GMT

clipped by: cobrandit

Clip Source: www.adweek.com

Adidas.TV Goes Hulu Route

Portability is key as athletic footwear giant seeks to seed its video content across the Web

The Adidas-branded video service, slated to roll out starting this week, lives at its own Internet hub. But in a nod to the vogue for sharing online content, it is designed to spread Adidas video across the Web.

Adidas.TV is designed as a global hub for video content produced by the athletic footwear giant and its partners, and the broadband site boasts channels devoted to specific sports. It also has an "Originals" channel of shorts created by Adidas. The venue aims to begin with a library of 75 videos and quickly ramp up to hundreds.

"The point is less about getting people to the site," said Stein. "It's more about getting the content to the people."

Tags: cobrandit adidas video hulu marketing

DAVID RICH of TURNHERE on MAXIMIZING ONLINE CAMPAIGNS WITH VIDEO

Tue, 13 Jan 2009 21:37:34 GMT

clipped by: cobrandit

Clip Source: emailmg.ipower.com

Maximizing Online Campaigns With Video

In October alone, more than 77% of Internet users watched 13.5 billion videos online. This represents a dramatic shift in how consumers are engaging with content online. The continued proliferation of broadband Internet access and the maturing of the online video market will continue to drive these numbers higher.

To thrive in this new environment, marketers must create video that:

Is original and authentic
Entertains and engages
Meets audience needs
Provides a path to learn more and share the experience

Online video combines the emotional branding aspects of television and the direct-response attributes of the Web. A recent Kelsey Group study found 55% of people who view a video visit the company's Web site; 30% visit a physical store; and 24% make a purchase as a result of watching.

Affordable production costs allow for testing video content and targeting different audiences. Marketers aren't forced to target the biggest pool of eyeballs

Tags: cobrandit mediapost turnhere

How to Produce a Web Show

Fri, 09 Jan 2009 20:17:14 GMT

clipped by: cobrandit

Clip Source: www.xlntads.com

Epic Fu Talks the Art of a Web Show

One of our favorite video series on the web here at Poptent is Epic Fu. The Epic Fu team is fired up about all things web, video, music and art and they definitely stay on the cutting edge of what’s hot. In their latest episode, host Zadi Diaz spends the first half of the show talking about how to build a web show including gear tips and web tools. I thought this would be helpful to a lot of you Poptenters out there, so check this one out, and be sure to subscribe because they’ve got amazing stuff coming out every week.

One Response to “Epic Fu Talks the Art of a Web Show”

Tylor Says:
December 19th, 2008 at 7:46 am
Wow, good stuff, thanks.
owen mack Says: Your comment is awaiting moderation.
January 9th, 2009 at 8:12 pm
this video has no sharing/embedding features! wtf?

Tags: cobrandit zadidiaz

WELLS FARGO: PARTICIPATION FOR REAL comments by David Armano

Tue, 06 Jan 2009 05:18:58 GMT

clipped by: cobrandit
clipper's remarks: This really is a very good post, on the key topic of the day. Companies have been "participating" in social media for awhile...if you mean blasting content out on facebook with no follow through on the comments and activity. Time for that to change! Leading companies are now dedicating staff to social media outreach and real participation. Video with David Armano to follow. Stay tuned!

Clip Source: darmano.typepad.com

Wells Fargo Shows Us How To Design For Participation

I just came across the very newly launched Wells Fargo Wachovia blog. Right off the bat, I noticed three things:

1. There are real people here
2. They want to talk to me
3. They are making it very easy to talk to them

Call for participation may be the new call to action when it comes to communicating using social technologies and as I've said before—companies who invest by putting REAL LIVE PEOPLE behind there efforts are the ones that understand the real work which goes behind an initiative like this.

Blog aside, this seemingly small execution is symbolic in my mind. I haven't seen something like this before and of course, I left a comment right away. In seconds. Kudos on the execution Wells, one small step for blogging, one giant step for participation.

Tags: cobrandit, wellsfargo, davidarmano

CANDY CANE SHOT GLASSES!

Thu, 11 Dec 2008 16:04:45 GMT

clipped by: cobrandit
clipper's remarks: Drink up and eat the glass. Nice!

Clip Source: store.kitchenarts.biz

Tags: kitchenarts, drink, drinking, shot, glass, boston

FORRESTER CORPORATE BLOGGING TIPS

Thu, 11 Dec 2008 00:45:28 GMT

clipped by: cobrandit
clipper's remarks: Basically Josh points out that business blogs that act like commercials or PR vehicles are no more credible (actually less) than TV or PR...heck, more people said they trust the Yellow Pages which didn't make a lot of sense to me. -- Chris Baggott

Clip Source: blogging.compendiumblog.com

Time to Rethink Your Corporate Blogging Ideas

Hat's off to Josh Bernoff, Forrester Analyst and co-author of Groundswell for an insightful new report: "Time To Rethink Your Corporate Blogging Ideas"

"Blog about the customer's problem. Don't blog about your products; blog about something your customers care about. Rubbermaid blogs about getting organized, for example. Emerson Process Experts blogs about factory automation. If you can bring value to your customers around their problems, they'll remain interested in you. Blogging about your customers' problems makes it far more likely that bloggers in your space will link to your blog, which increases both traffic and search relevance."

I had a call yesterday with LL Bean discussing this very issue. Why shouldn't buyers blog about how and why they pick certain products for the book. Every time I see the J. Peterman skits on Sienfield I think what great blog content this would be to know the stories behind the products.

Tags: cobrandit forrester compendium chrisbaggott

SEAN BOHAN ON GHOST BLOGGING

Sat, 06 Dec 2008 23:02:51 GMT

clipped by: cobrandit
clipper's remarks: I don't really have anything to add here...

Clip Source: www.seanbohan.com

Ghost Blogging and Authenticity

David Mullen nails it with his post on “Save the Ghosts for Halloween”

Strategists, “gurus” and agencies need to stop treating their clients like junkies and acting as crack dealers. They need to stop “blogging for”, “communicating for” and “using social media” for their clients and work with the clients to develop a real sustainable culture within the communications (marketing and PR and events) teams of DOING THIS THEMSELVES. Are you really joining the users in a conversation if you are doing it by proxy (ghost blogger)? Acting as a filter between the user and the client is inherently INAUTHENTIC, FALSE AND WRONG.

In Social Media, WHO says it is as important as WHAT is said. Otherwise this will end up like press releases and advertising… and users will move on.

Tags: seanbohan cobrandit

iWIDGETS BRINGS CONTENT TO THE PEOPLE

Thu, 04 Dec 2008 03:42:27 GMT

clipped by: cobrandit
clipper's remarks: sprout competitor. gotta check it out.

Clip Source: newteevee.com

When you’re an itty-bitty company and your first big customer win is CBS, you turn a few heads. And so it is with iWidgets, which makes video applications that are customized for the likes of MySpace, Facebook, iGoogle and other social networks.

CEO Peter Yared’s pitch goes something like this: Traffic to destination sites across the Internet is tracking downward. Everybody’s spending their time on social networks instead. If you’re in the content business, you need to deliver your stuff to where the people already are.

Yared said iWidgets’ advantage over its main competition, Sprout Builder, is that its applications aren’t in Flash, making them more flexible; and over competitors like Clearspring, that iWidgets’ applications are customized for each social network rather than one-size-fits all.

[Video]

MAC PRO SANTOKU

Tue, 25 Nov 2008 16:59:20 GMT

clipped by: cobrandit
clipper's remarks: My current fave knife in the store.

Clip Source: store.kitchenarts.biz

The MAC pro series is fully forged and made in Japan of top-grade steel...but what really sets MACs apart is the way they're ground. These knives have the thinnest edge of any knife in the store. Easy to sharpen, wonderful to use, we love them. However with thinness comes fragility--don't pry apart your frozen burgers with these! This Santoku with Granton Edge (the dimples) is the most popular knife in the series.

Our Price: $96.00

Tags: kitchenarts, kitchenarts.biz, mac, knife, cooking