Clipmarks | canal_dingo's 'social media' clips

'BLVD Status' Quantifies Social Media, Search Marketing

Thu, 24 Jul 2008 15:59:06 GMT

clipped by: canal_dingo

'BLVD Status' Quantifies Social Media, Search Marketing

BLVD Status, currently in beta, enables users to track conversions, outgoing link information, "digg this" referral info, and search engine rankings, among other criteria — better equipping marketers to assess the quality of search and social media campaigns.

Trackable data points are customizable. Information on setting them up is available at the BLVD Status blog.

Tags: social media search, search engines, social media analytics, blvd

50 Ways Marketers Can use Social Media to Improve Their Marketing

Fri, 18 Jul 2008 10:50:13 GMT

clipped by: canal_dingo

Clip Source: www.chrisbrogan.com

50 Ways Marketers Can use Social Media to Improve Their Marketing

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.

Tags: social media, social media strategies, 50 ways, social media marketing

Dell opens up social media to staff

Thu, 17 Jul 2008 12:16:13 GMT

clipped by: canal_dingo

Clip Source: community.brandrepublic.com

Dell opens up social media to staff

Dell has made the decision to open up social media networks like Facebook to staff. It is really refreshing to see a large company taking such a progressive step. There must be so many hard working and frustrated communications professionals out there who can still not read links you send them or watch how their brands are being portrayed on the likes of YouTube because they cannot get through the firewall.

Who sets these firewall policies? How long are companies going to kid themselves that they cannot let their communications teams access social media networks? What's going to happen when younger staff join - or don't join these companies because they are so hopelessly out of touch?

http://direct2dell.com/one2one/archive/2008/07/10/Dell-Opens-Up-Social-Media-Sites-to-All-Employees.aspx

Tags: social media, dell, social media strategy, social media policy

B2B Checks Out Marketing 2.0

Fri, 25 Jan 2008 12:11:05 GMT

clipped by: canal_dingo

Clip Source: www.emarketer.com

B2B Checks Out Marketing 2.0

It's experiment time for B2B online.

Business-to-business (B2B) marketers are still focusing their digital efforts on company Web sites and search engine marketing. But some are finding success using newer channels—particularly online social media—according to several reports released in the latter half of 2007.

B2B marketers indicated more success with media such as podcasts and RSS feeds than did B2C marketers, according to the "Harnessing the Power of New Media Platforms" report, sponsored by the Association of National Advertisers and BtoB magazine, and conducted by Guideline.

"In 2008, B2B marketers will increase spending on the most effective tactics first—developing their company site, e-mail, webinars and search engine marketing," said Lisa Phillips, senior analyst at eMarketer. "However, these marketers are ready to experiment more broadly with social media."

Tags: b2b marketing