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Translating the Language of Search

Tue, 11 Nov 2008 09:04:26 GMT

clipped by: canal_dingo
clipper's remarks: seo definitions inc. link building

Translating the Language of Search

Those of us who have been in this industry for a while are accustomed to throwing around industry-specific abbreviations and jargon. When I talk about search, I use industry terminology without even thinking about it -- until recently when a client stopped me and said, "Whoa, back up. You lost me."

Link building: Since inbound (external) links influence a site's organic rankings (see below), many site owners will undertake the process of link building. This can consist of explicitly asking other sites to link to them, or encouraging inbound links by creating valuable content or tools, posting product reviews or forum comments on other Web sites, or partnering with relevant sites.

Search engine algorithm: A complex formula that search engines use to compute how to rank site A over sites B to Z. Apparently they are made up of thousands of unique factors, but we will likely never truly know since SEs make a habit of not disclosing details.

Tags: seo

Majestic SEO Proclaimed 'Most Advanced Backlink Analysis Tool'

Mon, 08 Sep 2008 17:57:57 GMT

clipped by: canal_dingo

Clip Source: www.marketingvox.com

Majestic SEO Proclaimed 'Most Advanced Backlink Analysis Tool'

Backlink analysis service Majestic SEO was proclaimed the most advanced backlink analysis tool by Ann Smarty, in-house SEO expert at Search Engine Journal.

Majestic SEO tracks the number of sites linking back to your own. It gleans its figures from two sources of data: its own web crawl (32,690,802,864 sites have been crawled so far, including 211,051,271,656 unique URLs), and backlinks reported by Google and Yahoo.

A panoply of reports are also available, including domain overview data, anchor text data and daily domain updates.

The tool is free once marketers request a report for their own sites (ownership must be verified). Reports can also be drawn for competitors' sites — but users must purchase credits in order to see them. Other merits are described at Search Engine Journal (linked above).

Tags: backlinks, tools

Google Releases Free AdWords Editor Guide

Mon, 08 Sep 2008 17:08:03 GMT

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Clip Source: www.marketingvox.com

Google Releases Free AdWords Editor Guide

To encourage AdWords marketers to better manage campaigns without help, Google is giving away free copies of its Adwords Editor Guide (pdf).

AdWords Editor 6.0, released in June, is an application that assists in AdWords campaign management. Users download the software, add or edit items (keywords, ads, bids, and URLs), and upload once more to make the changes go live.

The guide explains how to use the Editor, in particular how to make bulk edits, utilize of the copy/paste function and leverage keyboard shortcuts (view a full list).

Interactive elements also enable campaign admins to export changes to other users, to receive comments and feedback. Stats about each campaign can also be downloaded, sorted, and shared.

Tags: adwords editor

Polo Launches Mobile eCommerce Site

Fri, 22 Aug 2008 19:31:15 GMT

clipped by: canal_dingo

Clip Source: www.marketingvox.com

Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).

Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief executive Ralph Lauren.

Lauren pointed out that using phones to buy train tickets or products in vending machines is commonplace in Japan, but has yet to catch on in the U.S.

The retailer is also beginning to include special codes in its print ads, direct mail and store windows.

Shoppers can download software that will allow them to take pictures of the codes with their camera phones, and then go to the website to shop or view video from the U.S. Open tennis tournament, which begins later this month.

Tags: mcommerce, polo, mobile

8 brilliant ideas on competitive intelligence

Mon, 04 Aug 2008 15:59:50 GMT

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Clip Source: www.imediaconnection.com

8 brilliant ideas on competitive intelligence

Tags: competitive intelligence, competitors

Yahoo Launches Pipes, an RSS Remixer

Thu, 24 Jul 2008 16:04:42 GMT

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Clip Source: www.readwriteweb.com

Yahoo Launches Pipes, an RSS Remixer

Tags: pipes, yahoo pipes

'BLVD Status' Quantifies Social Media, Search Marketing

Thu, 24 Jul 2008 15:59:06 GMT

clipped by: canal_dingo

Clip Source: www.marketingvox.com

'BLVD Status' Quantifies Social Media, Search Marketing

BLVD Status, currently in beta, enables users to track conversions, outgoing link information, "digg this" referral info, and search engine rankings, among other criteria — better equipping marketers to assess the quality of search and social media campaigns.

Trackable data points are customizable. Information on setting them up is available at the BLVD Status blog.

Tags: social media search, search engines, social media analytics, blvd

50 Ways Marketers Can use Social Media to Improve Their Marketing

Fri, 18 Jul 2008 10:50:13 GMT

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Clip Source: www.chrisbrogan.com

50 Ways Marketers Can use Social Media to Improve Their Marketing

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.

Tags: social media, social media strategies, 50 ways, social media marketing

Dell opens up social media to staff

Thu, 17 Jul 2008 12:16:13 GMT

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Clip Source: community.brandrepublic.com

Dell opens up social media to staff

Dell has made the decision to open up social media networks like Facebook to staff. It is really refreshing to see a large company taking such a progressive step. There must be so many hard working and frustrated communications professionals out there who can still not read links you send them or watch how their brands are being portrayed on the likes of YouTube because they cannot get through the firewall.

Who sets these firewall policies? How long are companies going to kid themselves that they cannot let their communications teams access social media networks? What's going to happen when younger staff join - or don't join these companies because they are so hopelessly out of touch?

http://direct2dell.com/one2one/archive/2008/07/10/Dell-Opens-Up-Social-Media-Sites-to-All-Employees.aspx

Tags: social media, dell, social media strategy, social media policy

Internet set for domain name goldrush as branded names to be approved

Thu, 26 Jun 2008 18:47:58 GMT

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Clip Source: www.brandrepublic.com

Internet set for domain name goldrush as branded names to be approved

LONDON - Brands will be able to register their own names as domain names in place of dotcom under a radical plan to shake up the world of top level domain names, which could also see the introduction of cities such as NYC as domains, if new rules are today approved today in Paris by industry body Icann.

The meeting in Paris will consider whether to throw open the current limited pool of top-level domain names, such as .gov and .fr, to any combination of letters and numbers which any organisation may register (within certain guidelines).

The changes could herald in a new generation of names such as Coca-Cola buying .coke, and of course the sex industry scrambling for .sex.

Icann said that registering a top-level domain would cost between $100,000 and $500,000. Applications would be accepted from around April 2009 and the first new sites would go live later in the year.

Tags: domains, domain names, icaan, liberalisation

Hotels4U builds mobile internet site

Tue, 24 Jun 2008 17:15:31 GMT

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Clip Source: www.travelweekly.co.uk

Hotels4U builds mobile internet site

Bedbank Hotels4U has enlisted mobile provider MoMac to build a mobile internet site.

The site will replicate the special offers page of the Hotels4U website, allowing customers to browse hotel offers. They are then given the option to book through their mobile phone, call a booking agent or visit the website.

The mobile site will also have downloadable video clips of the destinations available.

Hotels4U head of e-commerce Steven Moore said: "This technology instantly renders our content perfectly for any mobile handset so we are confident the mobile brand experience is consistent with our website."

MoMac consultant Mark Jolley added: "With lots more possibilities with what can be achieved in the travel sector, this deal is a clear demonstation of how mobile services and handsets are maturing to support new services."

Tags: mobile internet, mcommerce, .mobi

Unilever picks Pot Noodle for first mobile site

Tue, 24 Jun 2008 14:03:19 GMT

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Clip Source: www.brandrepublic.com

LONDON - Pot Noodle has launched a dedicated mobile site, the first Unilever has launched for any of its brands.

Potnoodle.mobi will give customers access to fresh branded entertainment content, as well as existing online content, such as the brand's 'Tipping Pot' film, which is seeded on YouTube. Visitors will also be able to download ringtones, enter competitions and share content.

Potnoodle.mobi goes live this week and will be backed by a tie with The Sun, and videos sent via Bluetooth at Cineworld and Vue cinemas.

The site will also be promoted through Eyevibe, the user-generated content site from O2 and 3.

Tags: .mobi, dotmobi

NetVibes for Marketers

Thu, 12 Jun 2008 23:52:56 GMT

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Clip Source: johnbell.typepad.com

NetVibes for Marketers

Tags: netvibes, widget

Travel brands on YouTube - mixed results

Wed, 04 Jun 2008 17:31:37 GMT

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Clip Source: travolution.blogspot.com

Travel brands on YouTube - mixed results

Tags: travel, video, online video, youtube, travel brands

Google Webmaster Helpcentre - Little or no original content

Fri, 30 May 2008 18:27:58 GMT

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Clip Source: www.google.com

Little or no original content

One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

Tags: original content, rich content, relevant content, rich information, google, google webmaster helpcentre