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New gTLD Sightings

Tue, 16 Jun 2009 21:08:20 GMT

clipped by: canal_dingo

New gTLD Sightings

I know of some TLDs I can’t talk about, but here’s a list of those who have announced to the world that they are planning to go through the ICANN process. These are either people who have let me know it’s ok to talk about them, or are otherwise publicly announced. With thanks to Dirk Krischenowski at .berlin for his list and to Michele Neylon for his help.

City gTLDs

Regional TLDs

Ethnic/Language gTLDs

Industry/activity-specific gTLDs

Charitable gTLDs

Brand gTLDs

Tags: domain names, gtlds

The 100 most mentioned brands on Twitter

Mon, 08 Jun 2009 13:47:45 GMT

clipped by: canal_dingo

Clip Source: www.brandrepublic.com

The 100 most mentioned brands on Twitter

Revolution teamed up with i-level's social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz.

Tags: brands, twitter, top 100

Travelodge launches iPhone booking service

Fri, 03 Apr 2009 17:26:17 GMT

clipped by: canal_dingo

Clip Source: econsultancy.com

Budget hotel chain Travelodge has just released a handy iPhone app that locates nearby hotels, allowing users to make a reservation.

The iBooker app can be downloaded free of charge from the app store, and makes good use of the phone's GPS functions.

Simply open the iBooker app and it will automatically open up a browser window for you and show you the five hotels nearest to your current location, complete with a photo of the hotels. All good, but perhaps linking to Google Maps to provide directions would be useful here:

It assumes that you are looking for a hotel for that night, and returns results for available rooms, but search parameters such as date and location can be changed.

Prices and other information is provided on available rooms, and options can be changed using the iPhone's scroll down menus. All simple enough so far:

Tags: mobile, iphone

ATL, BTL, confused about the line!

Fri, 20 Feb 2009 13:12:06 GMT

clipped by: canal_dingo

Clip Source: community.brandrepublic.com

The phrase 'the line' is relatively traditional and many would argue it is now irrelevant ( lots of agencies call themselves integrated these days).

For at least some of us, however, 'the line' is defined by two things: objectives and measurement.

ATL = Brand advertising, where the expectation is that you are changing awareness, perception, or attitudes in order to convert people to purchase at some future point, and using an alternative channel (e.g. retail, on line sales, etc): it's measured by research.

BTL = direct advertising, is where your objective is to change behaviour immediately (buy or contact using the execution) and your measurement is response and conversion data, typically using 'ROI' or Return on Investment'.

Tags: atl, btl, above the line, below the line

Older Folks Flocking to Facebook

Fri, 13 Feb 2009 11:36:28 GMT

clipped by: canal_dingo

Clip Source: www.websitemagazine.com

Older Folks Flocking to Facebook - Find Them

According to Inside Facebook - a Facebook watchdog of sorts - women ages 55 and over are signing up to the site at a blistering pace. This age group has grown by more than 175% since September 2008. In addition, the male segment over 55 grew by 137%, although the number of women stil outnumber men by a factor of two-to-one.

Over the past year or so, Facebook has seen an aging population - nearly half of Facebook's over 45 million users are over 26 years old. About 22% are 35 and older, while 8% are 45 and older, according to Marketing Charts. That may not sound much but, if my math is correct, that's about 3.6 million users in that age group. This presents a wonderful opportunity for those businesses targeting the 45+ crowd to get involved. And there are some groups inside Facebook that might be worth joining.

Tags: facebook, demographics, social media

Paris TwiTrip - the verdict

Wed, 11 Feb 2009 13:13:57 GMT

clipped by: canal_dingo

Clip Source: www.guardian.co.uk

Paris TwiTrip - the verdict

Could travelling with Twitter beat tried and tested guidebooks? Benji Lanyado sums up the pros and cons following his experimental TwiTrip to the French capital

Two weeks ago today, we announced our pilot TwiTrip. I was to go to Paris, where I would be at the mercy of Twitter - the micro-blogging site on everybody's lips and fingertips. I would sling questions into the ether, and Twitter users would send me their recommendations.

A week later, I was outside the Gare du Nord, and I was hungry. "Looking for somewhere good to eat near the Gare du Nord. Any ideas?" Within 20 minutes I had 17 suggestions. Some 32 hours, 13 requests and 253 suggestions later, I was on the way home. In between, this is what happened. And you can follow my route on the Google map of my trip above.

Tags: twitter, travel, paris

Does your Web site work on a cell phone?

Fri, 12 Dec 2008 03:01:17 GMT

clipped by: canal_dingo

Clip Source: www.ragan.com

Does your Web site work on a cell phone?

Tags: mobile

Translating the Language of Search

Tue, 11 Nov 2008 09:04:26 GMT

clipped by: canal_dingo
clipper's remarks: seo definitions inc. link building

Clip Source: www.clickz.com

Translating the Language of Search

Those of us who have been in this industry for a while are accustomed to throwing around industry-specific abbreviations and jargon. When I talk about search, I use industry terminology without even thinking about it -- until recently when a client stopped me and said, "Whoa, back up. You lost me."

Link building: Since inbound (external) links influence a site's organic rankings (see below), many site owners will undertake the process of link building. This can consist of explicitly asking other sites to link to them, or encouraging inbound links by creating valuable content or tools, posting product reviews or forum comments on other Web sites, or partnering with relevant sites.

Search engine algorithm: A complex formula that search engines use to compute how to rank site A over sites B to Z. Apparently they are made up of thousands of unique factors, but we will likely never truly know since SEs make a habit of not disclosing details.

Tags: seo

Majestic SEO Proclaimed 'Most Advanced Backlink Analysis Tool'

Mon, 08 Sep 2008 17:57:57 GMT

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Clip Source: www.marketingvox.com

Majestic SEO Proclaimed 'Most Advanced Backlink Analysis Tool'

Backlink analysis service Majestic SEO was proclaimed the most advanced backlink analysis tool by Ann Smarty, in-house SEO expert at Search Engine Journal.

Majestic SEO tracks the number of sites linking back to your own. It gleans its figures from two sources of data: its own web crawl (32,690,802,864 sites have been crawled so far, including 211,051,271,656 unique URLs), and backlinks reported by Google and Yahoo.

A panoply of reports are also available, including domain overview data, anchor text data and daily domain updates.

The tool is free once marketers request a report for their own sites (ownership must be verified). Reports can also be drawn for competitors' sites — but users must purchase credits in order to see them. Other merits are described at Search Engine Journal (linked above).

Tags: backlinks, tools

Google Releases Free AdWords Editor Guide

Mon, 08 Sep 2008 17:08:03 GMT

clipped by: canal_dingo

Clip Source: www.marketingvox.com

Google Releases Free AdWords Editor Guide

To encourage AdWords marketers to better manage campaigns without help, Google is giving away free copies of its Adwords Editor Guide (pdf).

AdWords Editor 6.0, released in June, is an application that assists in AdWords campaign management. Users download the software, add or edit items (keywords, ads, bids, and URLs), and upload once more to make the changes go live.

The guide explains how to use the Editor, in particular how to make bulk edits, utilize of the copy/paste function and leverage keyboard shortcuts (view a full list).

Interactive elements also enable campaign admins to export changes to other users, to receive comments and feedback. Stats about each campaign can also be downloaded, sorted, and shared.

Tags: adwords editor

Polo Launches Mobile eCommerce Site

Fri, 22 Aug 2008 19:31:15 GMT

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Clip Source: www.marketingvox.com

Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).

Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief executive Ralph Lauren.

Lauren pointed out that using phones to buy train tickets or products in vending machines is commonplace in Japan, but has yet to catch on in the U.S.

The retailer is also beginning to include special codes in its print ads, direct mail and store windows.

Shoppers can download software that will allow them to take pictures of the codes with their camera phones, and then go to the website to shop or view video from the U.S. Open tennis tournament, which begins later this month.

Tags: mcommerce, polo, mobile

8 brilliant ideas on competitive intelligence

Mon, 04 Aug 2008 15:59:50 GMT

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Clip Source: www.imediaconnection.com

8 brilliant ideas on competitive intelligence

Tags: competitive intelligence, competitors

Yahoo Launches Pipes, an RSS Remixer

Thu, 24 Jul 2008 16:04:42 GMT

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Clip Source: www.readwriteweb.com

Yahoo Launches Pipes, an RSS Remixer

Tags: pipes, yahoo pipes

'BLVD Status' Quantifies Social Media, Search Marketing

Thu, 24 Jul 2008 15:59:06 GMT

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Clip Source: www.marketingvox.com

'BLVD Status' Quantifies Social Media, Search Marketing

BLVD Status, currently in beta, enables users to track conversions, outgoing link information, "digg this" referral info, and search engine rankings, among other criteria — better equipping marketers to assess the quality of search and social media campaigns.

Trackable data points are customizable. Information on setting them up is available at the BLVD Status blog.

Tags: social media search, search engines, social media analytics, blvd

50 Ways Marketers Can use Social Media to Improve Their Marketing

Fri, 18 Jul 2008 10:50:13 GMT

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Clip Source: www.chrisbrogan.com

50 Ways Marketers Can use Social Media to Improve Their Marketing

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.

Tags: social media, social media strategies, 50 ways, social media marketing