Clipmarks | bogdanpopescu's clips

10 Onjectives of Social Media

Wed, 03 Sep 2008 08:45:53 GMT

clipped by: bogdanpopescu
clipper's remarks: Some metrics of social media. The objectives include: Generate awareness, Drive Trial, Product Launch, Establish Need/Want, Product/Service Comparison,Positive Association, Form/Change Opinion, Influence the Influencers, Drive Action/Traffic, Establish/Regain Trust.

Clip Source: www.chrisbrogan.com

10 Communications Objectives of Social Media

September 1, 2008

Douglas Walker has an interesting post where he wants to talk about metrics for social media. That’s great, and I encourage you to go over there and dig in and discuss that, but I have a question for you, for my own understanding. (Remember that I’m a technologist and not a marketer, so I sometimes come at this from a different direction.)

Walker says these are the 10 communications objectives for using social media (in a marketing sense):

Tags: social media, social media objectives, internet marketing

Benefits of Twitter

Mon, 01 Sep 2008 07:37:26 GMT

clipped by: bogdanpopescu
clipper's remarks: I was a little slow getting onto Twitter last year (when so many other bloggers embraced it). To be honest I didn’t think it had much to offer me - I’m beginning to see how wrong I was.

Clip Source: www.problogger.net

9 Benefits of Twitter for Bloggers

Blog Promotion, Blogging Tools and Services 104 comments

I was a little slow getting onto Twitter last year (when so many other bloggers embraced it). To be honest I didn’t think it had much to offer me - I’m beginning to see how wrong I was.

Tags: twitter, social media

Twitter for Dummies

Wed, 27 Aug 2008 11:02:58 GMT

clipped by: bogdanpopescu
clipper's remarks: An article about the importance of one of the most innovative social media tools at the moment, providing some useful information about how Twitter can be used for business purposes featuring concrete negative and positive examples.

Clip Source: www.avangate.com

Basic Rules for Online Business when Using Twitter

This article is the second after Linkedin for Dummies' and it revolves around another social media tool, called Twitter.

Twitter is a project that was started in March 2006 by the San Francisco start-up company being launched in October 2006. Initially, it was used just inside the company. With regards to the number of users, there have been lots of speculations. Their end has been settled by Techcrunch which estimates there are over 1 million users, more than 200.000 users per week and more than 3 million messages a day.

Tags: twitter, web promotion, seo, avangate

Choosing Best Colors for the Web

Wed, 27 Aug 2008 10:49:10 GMT

clipped by: bogdanpopescu
clipper's remarks: This Web page contains three basic guidelines for making effective color choices that work for nearly everyone. Following the guidelines are explanations of the three perceptual attributes of color -- hue, lightness and saturation -- as they are used by vision scientists

Clip Source: www.lighthouse.org

Effective Color Contrast

Designing for People with Partial Sight and Color Deficiencies

by Aries Arditi, PhD

This Web page contains three basic guidelines for making effective color choices that work for nearly everyone. Following the guidelines are explanations of the three perceptual attributes of color -- hue, lightness and saturation -- as they are used by vision scientists.

Tags: color, web

Usability Mitsakes in Big Houses like Kaspesky, Avast or Panda

Wed, 13 Aug 2008 15:02:33 GMT

clipped by: bogdanpopescu
clipper's remarks: An article with concrete examples of usability mistakes that happen on regular basis on websites in general and in software related websites in particular. Confusing site structure, lack of search function, invisible links, non-optimized 404 pages, errors in usability forms and splash pages are only some aspects exemplified here.

Clip Source: www.avangate.com

6 Usability Mistakes Bugging Me in 2008

Published on: August 13, 2008

My Reasons for Hating Websites

Usability has become a more and more important issue these days for web developers, web designers and end-users. Nevertheless web 'oeuvres d'art' haven't ceased to exist being much against the interests of the end user. Like any work of art, the significance is quite hard to detect by the ordinary user. Sites without usability already belong to the internet stone age. Therefore, usability is something that should come from itself.

People use the web to interact with other people, to find information, to do online shopping, to download programs and so on. To achieve these things easily, they have to be either familiar with the web sites or be intuitive enough in order to identify all the correct actions when browsing a new one. In the following paragraphs I'll reveal some of the common mistakes that web masters or designers are prone to make.

Tags: usability mistakes, search function usability, link design usability, 404 usability, splash usability

Reading Online

Tue, 12 Aug 2008 12:04:21 GMT

clipped by: bogdanpopescu
clipper's remarks: What Is This Article About?
For the past month, I've been away from the computer screen. Now I'm back reading on it many hours a day. Which got me thinking: How do we read online?

Clip Source: www.slate.com

Lazy EyesHow we read online.

By Michael Agger
Posted Friday, June 13, 2008, at 1:00 PM ET

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

Bulleted list
Occasional use of bold to prevent skimming
Short sentence fragments
Explanatory subheads
No puns
Did I mention lists?

Lazy EyesHow we read online.

By Michael Agger
Posted Friday, June 13, 2008, at 1:00 PM ET

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

Bulleted list
Occasional use of bold to prevent skimming
Short sentence fragments
Explanatory subheads
No puns
Did I mention lists?

Tags: reading online

35 Professional Looking Corporate Websites

Fri, 08 Aug 2008 11:46:33 GMT

clipped by: bogdanpopescu
clipper's remarks: Below is a list of some of the best corporate websites out there. La creme de la creme! If you’re looking for some inspiration for your next corporate design, then this is the place to be. If not, you might want to bookmark this page for future reference.

Clip Source: rubiqube.com

35 Professional Looking Corporate Websites

Published on May 12, 2008 in Design

I’ve always been a big fan of corporate websites. The good ones, of course! Not sure why, but I’m just a sucker for their clean look.

My last job was Creative Designer for a multinational company and among my many assignments, I also had to redesign the corporate website. So I had the chance to study the competition, as well as other well designed corporate websites.

Below is a list of some of the best corporate websites out there. La creme de la creme! If you’re looking for some inspiration for your next corporate design, then this is the place to be. If not, you might want to bookmark this page for future reference.

Tags: usability, web 2.0, seo

The death of 10 in Gymnastics

Fri, 08 Aug 2008 07:37:04 GMT

clipped by: bogdanpopescu
clipper's remarks: No more tens for the young gymnasts. The scoring terms changed. Nadia Comaneci will be the sole gymnast with ten in the history of the olympci games.

Clip Source: sports.yahoo.com

A perfect 16? Doesn’t have same ring as that 10

By NANCY ARMOUR, AP National Writer Aug 6, 9:04 am EDT

BEIJING (AP)—Turns out, the perfect 10 wasn’t so perfect.

At least not in the minds of international gymnastics officials.

Four years after a series of scoring errors marred the competition at the Athens Olympics, fans who tune into gymnastics once every four years are in for a big shock Saturday. The perfect 10 is passe. Fifteens, 16s—maybe even a, gasp! 17—are all the rage.

Tags: gymnastics

Software Trials

Thu, 07 Aug 2008 09:16:41 GMT

clipped by: bogdanpopescu
clipper's remarks: An article about software trail versions answering to questions such as: which are the trends about trial software, which is their typology and how is it more effective - more or less limitations?

Clip Source: www.avangate.com

The Trial of Software

Published on: July 31, 2008

What is the Verdict: Trial Periods Better for your Sales?

The idea of software trial is as old as the idea of shareware in its essence and has become quite a polemical issue nowadays especially with regards to its length: some say that shorter trial periods are better for more sales. Others say it is the opposite. We try to offer a response in this article:

which periods are better for more sales, longer periods or shorter?
which type of software needs functionality limitations?

Tags: software business, e-commerce

Searching for Better On-Site Search Usability

Wed, 06 Aug 2008 11:40:40 GMT

clipped by: bogdanpopescu
clipper's remarks: An article about better search function usability. Enjoy!

Clip Source: www.searchengineguide.com

Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn't just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function improperly is often a greater source of frustration than not having one altogether.

For this reason your on-site search function should not be taken lightly. In fact, it's better that no search option be present than one that potentially gives the searcher a "false impression" as to the availability of products/information on your website. Much time and consideration (and development) needs to go into the search option to ensure that it not only returns accurate results, but is fully comprehensive in interpreting the searchers intentions.

Tags: web usability, website usability, search engine optimization

Why People Need Stories to Thrive

Tue, 05 Aug 2008 08:15:11 GMT

clipped by: bogdanpopescu
clipper's remarks: As narrative is defined, people know it when they feel it. Whether fiction or nonfiction, a narrative engages its audience through psychological realism—recognizable emotions and believable interactions among characters.

Clip Source: www.sciam.com

The Secrets of Storytelling: Why We Love a Good Yarn

Our love for telling tales reveals the workings of the mind

By Jeremy Hsu

Key Concepts

Storytelling is a human universal, and common themes appear in tales throughout history and all over the the world.
These characteristics of stories, and our natural affinity toward them, reveal clues about our evolutionary history and the roots of emotion and empathy in the mind.
By studying narrative’s power to influence beliefs, researchers are discovering how we analyze information and accept new ideas.

Tags: narrative, fiction, human needs

Writing for the Web

Mon, 04 Aug 2008 08:27:07 GMT

clipped by: bogdanpopescu
clipper's remarks: New methods about writing on the web - the zig-zag way.

Clip Source: www.copyblogger.com

The Zig-Zag Method for
Catching Attention and Building Credibility

by Brian Clark

We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasion—the things that have been proven to work for decades and even centuries.

Beyond those fundamentals, there’s only one rule… the rule of change. Every technique du jour will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while).

Tags: copywriting, web writing

The Beginner's Checklist for Small Business SEO

Mon, 04 Aug 2008 08:15:51 GMT

clipped by: bogdanpopescu
clipper's remarks: An article about the most important steps in the SEO process.

Clip Source: www.seomoz.org

The Beginner's Checklist for Small Business SEO

Research

Before you do any SEO you need to research the part of the web you will be trying to change. Many people believe this is the most important step in the SEO process. No skipping!

Tags: seo, search engine optimization, web

XML Sitemaps: Guidelines on Their Use

Mon, 04 Aug 2008 08:04:55 GMT

clipped by: bogdanpopescu
clipper's remarks: Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. This should ensure that we are giving consistent information to our various clients. Most of these guidelines have been fairly straightforward with nothing in them to write home about. However, one of the hardest guidelines to write has been the one talking about xml sitemaps. So, rather than horde my thoughts, I'm going to open them up to all of you.

Clip Source: www.seomoz.org

XML Sitemaps: Guidelines on Their Use

Posted by Duncan Morris on Fri (8/1/08) at 07:10 AM Technical Issues

Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. This should ensure that we are giving consistent information to our various clients. Most of these guidelines have been fairly straightforward with nothing in them to write home about. However, one of the hardest guidelines to write has been the one talking about xml sitemaps. So, rather than horde my thoughts, I'm going to open them up to all of you.

Modern family or modernized family traditionalism?:

Fri, 01 Aug 2008 23:38:13 GMT

clipped by: bogdanpopescu
clipper's remarks: Are present-day families still like those described by sociology in the middle of the 20th century or have they changed beyond resemblance?

Clip Source: www.sociology.org

Are present-day families still like those described by sociology in the middle of the 20^th century or have they changed beyond resemblance? The media and much of the popular perceptions along with them have long ago opted for an � all-change � perspective on contemporary patterns of living together; the sociological literature is divided between diagnostics of change and diagnostics of resilience. A recent study of intra-couple dynamics in Switzerland shows the existence of a large array of couples’ internal structures of regulation, but with a persistent core of traditionalism. The concept of master status is used to interpret the fact that major changes point less towards clear-cut egalitarianism, which could be an alternative to traditional gender structures, than towards a traditionally biased � synthesis � that could be paradoxically called modernized family traditionalism.

Tags: sociology, family sociology

Clipmarks | bogdanpopescu's clips

10 Onjectives of Social Media

10 Communications Objectives of Social Media

Benefits of Twitter

9 Benefits of Twitter for Bloggers

Twitter for Dummies

Basic Rules for Online Business when Using Twitter

Choosing Best Colors for the Web

Effective Color Contrast

Usability Mitsakes in Big Houses like Kaspesky, Avast or Panda

6 Usability Mistakes Bugging Me in 2008

My Reasons for Hating Websites

Reading Online

Lazy EyesHow we read online.

Lazy EyesHow we read online.

35 Professional Looking Corporate Websites

35 Professional Looking Corporate Websites

The death of 10 in Gymnastics

A perfect 16? Doesn’t have same ring as that 10

Buzz Up

Print

Software Trials

The Trial of Software

What is the Verdict: Trial Periods Better for your Sales?

Searching for Better On-Site Search Usability

Why People Need Stories to Thrive

The Secrets of Storytelling: Why We Love a Good Yarn

Our love for telling tales reveals the workings of the mind

Key Concepts

Writing for the Web

The Zig-Zag Method for Catching Attention and Building Credibility

The Beginner's Checklist for Small Business SEO

XML Sitemaps: Guidelines on Their Use

XML Sitemaps: Guidelines on Their Use

Modern family or modernized family traditionalism?:

The Zig-Zag Method for
Catching Attention and Building Credibility