Clipmarks | billdeys's 'podcast' clips

Lala on TV

Tue, 12 Jun 2007 13:52:45 GMT

clipped by: billdeys
clipper's remarks: Guess I'm gonna have to start watching late night sunday CBC!

CBC Television hires videoblog celebrity as late-night host

Vancouver actor Lara Doucette, known to thousands of Internet fans as “Lala” from the top-rated video podcast Tiki Bar TV will host CBC Television’s Exposure, which begins airing this summer.

Tags: tikibar, tikibartv, lala, latadoucette, cbc

Podcast Demographics

Fri, 08 Jun 2007 15:58:14 GMT

clipped by: billdeys
clipper's remarks: Always right on the mark!

Clip Source: www.christopherspenn.com

I don’t care about podcast demographics and neither should you

Okay, that’s not strictly true, but it is true that podcast demographics aren’t terribly important to me. Why? Because this is new media, not broadcast media. What’s the difference?

In broadcast media, you send out a message to your target audience and hope there’s enough relevant people in that database that some of them take action and buy your product or service

In new media, you send out a message to people who want to hear from you. Not only do they want to hear from you, they want to talk to you and each other, and if you do your job well as a new media creator, they’ll want to talk to lots of other people about your media

Everyone is connected.

a positive mention of your show could instantly add 10% more audience to your own show. New media marketers understand this one fundamental tenet (which is also a Buddhist one):

Tags: chrispenn, christopherspenn, podcast, demographics

Will podcasters step up to help their own economy?

Thu, 31 May 2007 12:06:14 GMT

clipped by: billdeys
clipper's remarks: Podcasters need to read this article.

Clip Source: www.ericrice.com

When Joe and Jane Q. Public fire up the iTunes music store, they are presented with quite a bit of stuff to buy. Music. Videos. Movies. Games. TV Shows– many by individual content, and others by series (album). Everything but the lonely podcast.

I have my theories. One of which, is the harmful nature of an echo chamber. Ask a podcaster about paying for a podcast, and they might say ‘no’–check that, they might say ‘NO’. And herein lies the problem. The Chamber of Echoes.

Why?

In so many words, I was chatting it up with someone from Apple–someone who certainly sees the irony that yes, you can in fact, buy a lot of stuff at the iTunes store, both by episode or by series, a model very similar to how most podcasters release their content. I was told in no uncertain terms, that functionality to sell podcasts in the music store, might come to fruition if podcasters made a huge amount of noise.

Tags: ericrice, spin, podcast