http://clipmarks.com/clipper/billdeys/tag/christopherspenn/http://rss.clipmarks.com/clipper/billdeys/tag/christopherspenn/15Clip, tag and save information that's important to you. Bookmarks save entire pages...Clipmarks save the specific content that matters to you!en-ushttp://clipmarks.com/clipmark/4FFD6772-73F9-4FA7-A8C7-FA36AAB587C0/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/billdeys/">billdeys</a><br><b>clipper's remarks:</b> Always right on the mark! <br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/" title="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/">www.christopherspenn.com</a></span></div><div style="padding: 10px;"><div style="text-align:left;"><H2 class="title" id="post-151"><A title="Permanent Link: I don’t care about podcast demographics and neither should you" rel="bookmark" href="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/">I don’t care about podcast demographics and neither should you</A></H2></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P>Okay, that’s not strictly true, but it is true that podcast demographics aren’t terribly important to me. Why? Because this is new media, not broadcast media. What’s the difference?</P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;">In broadcast media, you send out a message to your target audience and hope there’s enough relevant people in that database that some of them take action and buy your product or service</div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;">In new media, you send out a message to people who want to hear from you. Not only do they want to hear from you, they want to talk to you and each other, and if you do your job well as a new media creator, they’ll want to talk to lots of other people about your media</div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><STRONG>Everyone is connected.</STRONG></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;">a positive mention of your show could instantly add 10% more audience to your own show. New media marketers understand this one fundamental tenet (which is also a Buddhist one):</div></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/chrispenn/" rel="tag">chrispenn</a>, <a href="http://clipmarks.com/tags/christopherspenn/" rel="tag">christopherspenn</a>, <a href="http://clipmarks.com/tags/podcast/" rel="tag">podcast</a>, <a href="http://clipmarks.com/tags/demographics/" rel="tag">demographics</a></div>http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/Fri, 08 Jun 2007 15:58:14 GMThttp://clipmarks.com/clipmark/F6D9F84D-90DF-44D7-9B61-FF8D37E78083/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/billdeys/">billdeys</a><br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.christopherspenn.com/2007/06/01/here-is-what-is-wrong-with-podshow-and-maybe-how-to-fix-it/" title="http://www.christopherspenn.com/2007/06/01/here-is-what-is-wrong-with-podshow-and-maybe-how-to-fix-it/">www.christopherspenn.com</a></span></div><div style="padding: 10px;"><div style="text-align:left;"><P>Here is what is wrong with Podshow (and maybe how to fix it)</P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P>What’s broken is that Podshow treats its content producers as commodities. What do I mean?</P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P>Treat your podcasters not as commodities, but as talent, as rockstars. Make them the rightful stars of their shows with tools like inexpensive press releases, search engine optimization for their show notes, webinars and seminars for them to learn how to improve their shows, and more.</P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P>Bottom line: help your podcasters become the very best they can be, and network growth will take care of itself.</P></div></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/suckless/" rel="tag">suckless</a>, <a href="http://clipmarks.com/tags/podshow/" rel="tag">podshow</a>, <a href="http://clipmarks.com/tags/chrispenn/" rel="tag">chrispenn</a>, <a href="http://clipmarks.com/tags/christopherpenn/" rel="tag">christopherpenn</a>, <a href="http://clipmarks.com/tags/christopherspenn/" rel="tag">christopherspenn</a>, <a href="http://clipmarks.com/tags/suck/" rel="tag">suck</a>, <a href="http://clipmarks.com/tags/less/" rel="tag">less</a></div>http://www.christopherspenn.com/2007/06/01/here-is-what-is-wrong-with-podshow-and-maybe-how-to-fix-it/Fri, 01 Jun 2007 19:44:47 GMT