http://clipmarks.com/clipper/billdeys/tag/chrisbrogan/http://rss.clipmarks.com/clipper/billdeys/tag/chrisbrogan/15Clip, tag and save information that's important to you. Bookmarks save entire pages...Clipmarks save the specific content that matters to you!en-ushttp://clipmarks.com/clipmark/CB5D66E9-2044-484E-8A40-F9C96A8C6E0D/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/billdeys/">billdeys</a><br><b>clipper's remarks:</b> This is a great read for any one producing for the new media space! You have to think about what you audience should get out of the content and how to best convey your message! <br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/" title="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/">grasshopperfactory.com</a></span></div><div style="padding: 10px;"><div style="text-align:left;"><P><STRONG>Text is Good</STRONG> for fast consumption of information. It’s great for reading news, lots of news. Want to try a test? Take your list of podcasts in audio or video form and tell me how much information you can parse through in 30 minutes. Now, try the same with your RSS reader. If you’re using a decent reader, I bet you’ll get MULTIPLES more of the text scanned, read, parsed, and processed. It’s great for lists. That’s why we don’t draw pictures of eggs. </P></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><H2>The Right Tool for the Job</H2></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><STRONG>Audio is Good</STRONG> for information you want to absorb deeply.</div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><STRONG>Video is Good</STRONG> for visual information and/or for showing someone something you wish they could experience the way you’re experiencing it.</div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><STRONG>Video is for Showing</STRONG></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><STRONG>Audio is for Absorbing</STRONG></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><STRONG>Text is for Information</STRONG></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><P><STRONG>It’s Not Just One Format Any More</STRONG></P></div></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/chrisbrogan/" rel="tag">chrisbrogan</a>, <a href="http://clipmarks.com/tags/tool/" rel="tag">tool</a>, <a href="http://clipmarks.com/tags/tools/" rel="tag">tools</a>, <a href="http://clipmarks.com/tags/web/" rel="tag">web</a>, <a href="http://clipmarks.com/tags/media/" rel="tag">media</a>, <a href="http://clipmarks.com/tags/newmedia/" rel="tag">newmedia</a>, <a href="http://clipmarks.com/tags/audio/" rel="tag">audio</a>, <a href="http://clipmarks.com/tags/video/" rel="tag">video</a></div>http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/Mon, 28 May 2007 13:28:49 GMT