http://clipmarks.com/clipper/benjaminoaks/clipcast/protest/http://rss.clipmarks.com/clipper/benjaminoaks/clipcast/protest/15Clip, tag and save information that's important to you. Bookmarks save entire pages...Clipmarks save the specific content that matters to you!en-ushttp://clipmarks.com/clipmark/6BF83F42-798A-4570-8EFB-78B296B88CC7/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/benjaminoaks/">benjaminoaks</a><br><b>clipper's remarks:</b> The jam was meant to instigate, to irritate, but to do so inconspicuously. The copy is mildly ironic because it mimics the expression, "I love a good cup of coffee" and loyal Starbucks patrons might not even catch the significance of the word "invasion" thinking the jam just another advertisement. <br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.areyougeneric.org/action_sbucksinvasion.php" title="http://www.areyougeneric.org/action_sbucksinvasion.php">www.areyougeneric.org</a></span></div><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/benjaminoaks/512/41FD1D11-735D-4329-81A2-648DD6DA1E00.jpg" alt="" /><br /></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><DIV class='blog_body'><div><span class="blog_title">« Starbucks Invasion /</span> At 8:30 am, on July 9, 2002, we embarked on our first premeditated and deliberate culture jam. Our target was an upcoming Starbucks Coffee, the fourth on Lincoln Road -- a 7-block pedestrian mall located in South Beach, Miami. Beyond the obvious overabundance of 4 Starbucks within 7 blocks of each other, the site was chosen because of it is a high foot-traffic area, giving us greater possibility of effect. We spray mounted the construction wall directly adjacent to the property with 11" x 17" sheets of paper – together they formed a life size (6 ft. high) silhouette of a man drinking coffee, looking at the “Brewing Soon" Starbucks sign, with a caption that reads "I love a good Starbucks invasion." </div><br> The jam was meant to instigate, to irritate, but to do so inconspicuously. The copy is mildly ironic because it mimics the expression, "I love a good cup of coffee" and loyal Starbucks patrons might not even catch the significance of the word "invasion" thinking the jam just another advertisement.</DIV></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><DIV class='catalog_specs'>Life-size silhouette printed on 11x17 paper and spray mounted on the construction wall of a new starbucks.</DIV></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/benjaminoaks/512/D1B86C4C-39ED-40D1-90A0-C71C05599B1E.jpg" alt="" /><br /></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/art+projects/" rel="tag">art projects</a>, <a href="http://clipmarks.com/tags/protests/" rel="tag">protests</a>, <a href="http://clipmarks.com/tags/propaganda/" rel="tag">propaganda</a>, <a href="http://clipmarks.com/tags/guerilla+marketing/" rel="tag">guerilla marketing</a>, <a href="http://clipmarks.com/tags/capitalism/" rel="tag">capitalism</a>, <a href="http://clipmarks.com/tags/big+business/" rel="tag">big business</a>, <a href="http://clipmarks.com/tags/action/" rel="tag">action</a></div>http://www.areyougeneric.org/action_sbucksinvasion.phpMon, 22 May 2006 19:36:16 GMThttp://clipmarks.com/clipmark/087BB46D-EA64-438C-AB12-A022C2C4BF49/<b>clipped by:</b> <a href="http://clipmarks.com/clipper/benjaminoaks/">benjaminoaks</a><br><b>clipper's remarks:</b> The confessions of a generic magazine: “We loaded this issue with more advertising than content. The content we did publish was edited, censored and manipulated to please our advertisers or as lame filler between the product pushing ads. We got paid quite handsomely to produce this issue and are glad you will pay to read what we already got paid to print. Are You Generic? <br><div border="2" style="margin-top: 10px; border:#000000 1px solid;" width="90%"><div style="background-color:"><div align="center" width="100%" style="padding:4px;margin-bottom:4px;background-color:#666666;overflow:hidden;"><span style="color:#FFFFFF;font-weight:bold;">Clip Source: <a style="color:#FFFFFF;" href="http://www.areyougeneric.org/confessions/" title="http://www.areyougeneric.org/confessions/">www.areyougeneric.org</a></span></div><div style="padding: 10px;"><div style="text-align:left;"><SPAN class='high'>We miss content.</SPAN></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><H1> <a href="http://www.areyougeneric.org/">areyougeneric.org</a> presents<br> CONFESSIONS OF A GENERIC MAGAZINE </H1></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/benjaminoaks/512/264670EE-9064-4BCE-8EC2-DBCF892250AB.jpg" alt="" /><br /></div><hr size="2" color="#666666" /><div style="padding: 10px;"><img src="http://clipmarks.com/image_cache/benjaminoaks/512/4749ABB6-0658-4C85-8D50-15248D92DC33.jpg" alt="" /><br /></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><DIV class='txt'> A simple and fun do-it-yourself jam -- just print the PDF on label sheets and stick 'em on all the commercial magazines you love to hate. </DIV></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><DIV class='txt11'> It reads: The confessions of a generic magazine: “We loaded this issue with more advertising than content. The content we did publish was edited, censored and manipulated to please our advertisers or as lame filler between the product pushing ads. We got paid quite handsomely to produce this issue and are glad you will pay to read what we already got paid to print. Are You Generic? </DIV></div></div><hr size="2" color="#666666" /><div style="padding: 10px;"><div style="text-align:left;"><DIV class='txt'> <a href="http://www.areyougeneric.org/">back to areyougeneric.org</a> </DIV></div></div></div></div><br><div style="margin-bottom: 40px;">Tags: <a href="http://clipmarks.com/tags/protests/" rel="tag">protests</a>, <a href="http://clipmarks.com/tags/mass+media/" rel="tag">mass media</a>, <a href="http://clipmarks.com/tags/guerilla+marketing/" rel="tag">guerilla marketing</a>, <a href="http://clipmarks.com/tags/capitalism/" rel="tag">capitalism</a>, <a href="http://clipmarks.com/tags/big+business/" rel="tag">big business</a>, <a href="http://clipmarks.com/tags/art+projects/" rel="tag">art projects</a></div>http://www.areyougeneric.org/confessions/Mon, 22 May 2006 19:32:39 GMT