Clipmarks | Ryan Rasmussen's 'levenger' clips

Co-Creation and Online Community: DIY Planner and Levenger

Thu, 10 Jul 2008 18:27:34 GMT

clipped by: Ryan Rasmussen
clipper's remarks: "For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Be remarkable."

Clip Source: hdbizblog.com

I was recently contacted for a brief interview on collaboration and co-creation by Insight Magazine, and my friend Ryan Rasmussen and I were quoted in the magazine. You can see it online here, or find it on newsstands.

The magazine article was inspired by discussions that Ryan had with the D*I*Y*Planner community. When I got to meet Ryan face-to-face at SOBCon in Chicago this past May, I asked him about those discussions and how they led to a new product being offered by the company that he worked for. Then he showed me the prototype of the “Circa PDA” (or cPDA) that he developed with the productivity/planner community:

For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Create a remarkable experience.

Tags: community, levenger, productivity, co-creation, peer production, innovation, notebook, circa, hacking, collaboration

Captain Levenger - all good things - DIY Planner

Mon, 07 Apr 2008 00:08:06 GMT

clipped by: Ryan Rasmussen
clipper's remarks: My last post on DiyPlanner as Captain Levenger; my first as Ryan Rasmussen.

Clip Source: diyplanner.com

DIY Planner

paper, productivity and passion

Captain Levenger - all good things

Submitted by Rasmussen on Thu, 2008-04-03 18:21.

After over a year of getting to know many of you here at D*I*Y Planner, I owe it to everyone to announce personally that "Captain Levenger" is hanging up his cape.

I have learned more from this community than pr0dnographic hacking, cracking, and creativity; there is a real sense of caring and mutual respect between contributors that makes this site a home.

I am grateful to have been welcomed here as an ambassador from Levenger, and for all of the support and encouragement offered by many of you that I will continue to consider friends. ;)

Thank you,
Ryan Rasmussen

Tags: ryan rasmussen, rasmussen, levenger, captain levenger

Review: Levenger Stanley Briefbag

Fri, 26 Oct 2007 13:51:48 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Douglas Johnston, of DIYPlanner.com, reviews the Levenger Stanley Traveler briefbag.

Clip Source: diyplanner.com

Review: Levenger Stanley Briefbag

A not-so-secret confession: I like man-bags, though even that term seems to be a recent (but necessary) designation. For many years during the eighties and early nineties, a man's natural instinct to gather and collect has been severely hampered by the stylings imposed by society. Yes, women can carry purses small enough to hold a set of keys or large enough to hold several small dogs and a freaked-out kitty, but --especially in a traditional business setting-- many men have been forced to tote a dark-coloured sharp-cornered briefcase, or else an equally dark laptop bag. Thankfully the shackles are now off and a man can wield a messenger bag, a guide bag, a map bag, and any of a dozen other sizes and styles without being called out as a wild bohemian at the boardroom table. Still, it's not easy to find something suitable to one's personality.

Enter the Levenger Stanley Compact Traveler Briefbag, or --as I prefer to call it-- simply Stanley

Tags: briefbag, levenger, leather, leather bag, briefcase, messenger bag, man-bag, rugged, product review, social media

Circa Notebook Review: The San Diego Transcript

Tue, 16 Oct 2007 16:25:13 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Phil Baker of the San Diego Transcript reviews Levenger's Circa Notebook as a low-tech counterpart to a high-tech environment. The mass of prosumer DIY forms and templates online has transformed the disc-bound notebook line into an "open system."

Clip Source: blog.philipgbaker.com

Innovating the basics: A new kind of notebook (San Diego Transript column)

While today's spiral notebooks and three-ring binders are much the same as they were 40 years ago, Levenger, a Florida-based company, has created a much improved design, called Circa. It fits right into our high-technology environment, providing a solution that lets us intermingle handwritten notes, which a vast majority of us still use, with computer-generated output.

Tags: levenger, circa, circa notebook, technology, open system, spiral notebook, productivity, review

How to become a word of mouth evangelist - Sernovitz

Mon, 24 Sep 2007 03:34:02 GMT

clipped by: Ryan Rasmussen

Clip Source: www.damniwish.com

Meet Ryan Rasmussen, the new Emerging Media Specialist at Levenger.

His job is to do all the cool social media stuff that we all talk about.

He represents the company in social networks and Second Life. He schmoozes bloggers. He encourages real consumers to help design and develop products. Basically, he does all those things that big companies are struggling with. While marketing departments and agencies are debating the optimal word of mouth strategy ... Ryan just does it.

I took a lesson from Tom Kelley in my approach. He prescribes a new face of business - that of the anthropologist. Embedded within vocal communities, I have found that using the emergent tools of the environment to spark discussion through collaborative new product development (otherwise known as "hacking") generates a great deal of positive feedback. The result is a spike in consumer generated marketing, and a steady stream of collaborative ideation that gives consumers a voice in the direction of 'their' company.

Tags: andy sernovitz, word of mouth, marketing, viral, ryan rasmussen, gaspedal, damn! i wish, social media, consumer generated marketing

Ryan Rasmussen - "An Interview with an Innovator" [Stephen Smith - HDBizBlog]

Mon, 24 Sep 2007 03:19:32 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Stephen Smith, of the HDBizBlog, interviews Ryan Rasmussen, emergent media specialist at Levenger. "Weave inspiring narratives throughout the net that will compel future customers to fall in love with your own unique customer experience. Through persistent, genuine interaction, passionate customers convert from 'talkers' into 'teachers,'[...]"

Clip Source: hdbizblog.com

An Interview with an Innovator

Posted by Stephen on Wednesday, 19 of September , 2007 at 6:47 am

Is innovation and marketing the objective?

Conversations are the objective. I encourage others still hesitant to join in the discussions to break away from checklists and short-term goals that are designed to be measurable [ex. E-mail 15 “talkers” -> check]. The real value of open customer engagement is long term. Every example of remarkable customer service and interactivity that is open to search engine traffic becomes a footprint in the history of one’s brand identity. Weave inspiring narratives throughout the net that will compel future customers to fall in love with your own unique customer experience.

Through persistent, genuine interaction, passionate customers convert from “talkers” into “teachers,” thereby amplifying the voices of every new community they encounter.”

Tags: hdbizblog, cluetrain, innovator, innovation, social media, ryan rasmussen, rasmussen, stephen smith, gtd

Flickr: Rasmussen

Fri, 08 Jun 2007 20:11:15 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Flickr account for collaborative brainstorming and new product development with DIY communities.

Clip Source: www.flickr.com

R.Rasmussen

/ Ryan Rasmussen

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.

Encouraging creativity, ideation and collaborative brainstorming doesn't really fit into traditional PR, marketing, R&D, or customer service roles. It's an exploration of methods for innovating new business models and playing with the concept of co-creation. I've been thinking of it as open-sourcing innovation.

I haven't come up with a good title yet for what I do. I tend to just tell people, "I work in customer service."

| Collaborative Ideation |
Chicago, IL, US

Tags: rasmussen, "collaborative ideation", , co-creation, levenger, circa, "paper pr0n"

Collaborative Ideation

Fri, 08 Jun 2007 20:08:10 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Collaborative Ideation is a tumblelog I use to synthesize voice and perspective for the various social networks within which I experiment.

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.[ co-creation, open sourcing innovation]

Clip Source: rrasmussen.tumblr.com

Collaborative Ideation

DiyPlanner Flickr YouTube Ma.gnolia

It is important to me to dislose that I work for Levenger. I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers. [re: co-creation, open-sourcing innovation]
- Ryan Rasmussen

Tags: co-creation, "peer production", "paper pr0n", levenger, "ryan rasmussen", "wisdom of the crowd", innovation, ideation, "collaborative ideation"

Eric Berlin

Thu, 07 Jun 2007 00:13:16 GMT

clipped by: Ryan Rasmussen

Clip Source: ericberlin.com

Eric Berlin

Fame at last

My friend Ken, who has very good eyesight, informs me that my recent Sunday Times puzzle appears in the latest Levenger catalog. This entitles me to a free leather clipboard, don’t you think?

Update: As several people have pointed out, Ken’s good eyesight is really not pertinent when Levenger offers a perfectly good zoom button.

Tags: puzzles

HDBizBlog

Thu, 07 Jun 2007 00:05:44 GMT

clipped by: Ryan Rasmussen

Clip Source: hdbizblog.com

I will wait for Rasmussen to drop by and tell me what he thought of the book (if he’s read it). I am also going to need some of that grid paper for my new calendar/organizer.

I started capturing ideas on 3×5 cards, and although that method seems to work remarkably well for Tom Peters (at least seven international bestsellers so far), I personally found the size a bit small for this stage of the ideation process. I was dashing off quick notes, clipping quotes out of magazines, drawing diagrams to represent the ideas visually, and found myself eager to “color outside the lines” of the 3×5 format. I next experimented with large custom-made (and very labor-intensive) cards I cut from 8-1/2x 11 card stock, but they got unwieldy.

Finally, on The Ten Faces of Innovation, I tried the Levenger Circa notebooks in the junior size, turning them sideways and using the grid-style paper so I could write horizontally or vertically. It was perfect!

Using a Capture Notebook

Tags: tom kelley, ten faces, innovation, ten faces of innovation, ideo

Hacking the Levenger Oasis Pad Holder: The Circa Notebook Dock

Mon, 04 Jun 2007 14:00:06 GMT

clipped by: Ryan Rasmussen

Clip Source: rrasmussen.tumblr.com

Circa Dock : Hacking the Levenger Oasis Pad Holder

Link to photoset

Removing the adhesive that binds the shoulders of the oasis pad backer allows a letter-sized notebook to be inserted. The backer transforms into a Circa notebook desktop dock.

Tags: levenger, circa, notebook, oasis

Clipmarks | Ryan Rasmussen's 'levenger' clips

Co-Creation and Online Community: DIY Planner and Levenger

Captain Levenger - all good things - DIY Planner

DIY Planner

Captain Levenger - all good things

Review: Levenger Stanley Briefbag

Review: Levenger Stanley Briefbag

Circa Notebook Review: The San Diego Transcript

Concept to Consumer by Phil Baker

My weekly personal technology column from the The San Diego Transcript, plus observations based on developing scores of products. (Now on AM 600 KOGO radio 1st Sunday of each month at 10 am)

Innovating the basics: A new kind of notebook (San Diego Transript column)

How to become a word of mouth evangelist - Sernovitz

Ryan Rasmussen - "An Interview with an Innovator" [Stephen Smith - HDBizBlog]

An Interview with an Innovator

Posted by Stephen on Wednesday, 19 of September , 2007 at 6:47 am

Flickr: Rasmussen

Collaborative Ideation

Collaborative Ideation

Eric Berlin

Eric Berlin

Fame at last

HDBizBlog

Using a Capture Notebook

Hacking the Levenger Oasis Pad Holder: The Circa Notebook Dock

Circa Dock : Hacking the Levenger Oasis Pad Holder

Clipmarks | Ryan Rasmussen's 'levenger' clips

Co-Creation and Online Community: D*I*Y Planner and Levenger

Captain Levenger - all good things - D*I*Y Planner

D*I*Y Planner

Captain Levenger - all good things

Review: Levenger Stanley Briefbag

Review: Levenger Stanley Briefbag

Circa Notebook Review: The San Diego Transcript

Concept to Consumer by Phil Baker

My weekly personal technology column from the The San Diego Transcript, plus observations based on developing scores of products. (Now on AM 600 KOGO radio 1st Sunday of each month at 10 am)

Innovating the basics: A new kind of notebook (San Diego Transript column)

How to become a word of mouth evangelist - Sernovitz

Ryan Rasmussen - "An Interview with an Innovator" [Stephen Smith - HDBizBlog]

An Interview with an Innovator

Posted by Stephen on Wednesday, 19 of September , 2007 at 6:47 am

Flickr: Rasmussen

Collaborative Ideation

Collaborative Ideation

Eric Berlin

Eric Berlin

Fame at last

HDBizBlog

Using a Capture Notebook

Hacking the Levenger Oasis Pad Holder: The Circa Notebook Dock

Circa Dock : Hacking the Levenger Oasis Pad Holder

Co-Creation and Online Community: DIY Planner and Levenger

Captain Levenger - all good things - DIY Planner

DIY Planner