Clipmarks | Ryan Rasmussen's 'innovation' clips

Co-Creation and Online Community: DIY Planner and Levenger

Thu, 10 Jul 2008 18:27:34 GMT

clipped by: Ryan Rasmussen
clipper's remarks: "For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Be remarkable."

Clip Source: hdbizblog.com

I was recently contacted for a brief interview on collaboration and co-creation by Insight Magazine, and my friend Ryan Rasmussen and I were quoted in the magazine. You can see it online here, or find it on newsstands.

The magazine article was inspired by discussions that Ryan had with the D*I*Y*Planner community. When I got to meet Ryan face-to-face at SOBCon in Chicago this past May, I asked him about those discussions and how they led to a new product being offered by the company that he worked for. Then he showed me the prototype of the “Circa PDA” (or cPDA) that he developed with the productivity/planner community:

For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Create a remarkable experience.

Tags: community, levenger, productivity, co-creation, peer production, innovation, notebook, circa, hacking, collaboration

Ryan Rasmussen - "An Interview with an Innovator" [Stephen Smith - HDBizBlog]

Mon, 24 Sep 2007 03:19:32 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Stephen Smith, of the HDBizBlog, interviews Ryan Rasmussen, emergent media specialist at Levenger. "Weave inspiring narratives throughout the net that will compel future customers to fall in love with your own unique customer experience. Through persistent, genuine interaction, passionate customers convert from 'talkers' into 'teachers,'[...]"

Clip Source: hdbizblog.com

An Interview with an Innovator

Posted by Stephen on Wednesday, 19 of September , 2007 at 6:47 am

Is innovation and marketing the objective?

Conversations are the objective. I encourage others still hesitant to join in the discussions to break away from checklists and short-term goals that are designed to be measurable [ex. E-mail 15 “talkers” -> check]. The real value of open customer engagement is long term. Every example of remarkable customer service and interactivity that is open to search engine traffic becomes a footprint in the history of one’s brand identity. Weave inspiring narratives throughout the net that will compel future customers to fall in love with your own unique customer experience.

Through persistent, genuine interaction, passionate customers convert from “talkers” into “teachers,” thereby amplifying the voices of every new community they encounter.”

Tags: hdbizblog, cluetrain, innovator, innovation, social media, ryan rasmussen, rasmussen, stephen smith, gtd

Flickr: Rasmussen

Fri, 08 Jun 2007 20:11:15 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Flickr account for collaborative brainstorming and new product development with DIY communities.

Clip Source: www.flickr.com

R.Rasmussen

/ Ryan Rasmussen

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.

Encouraging creativity, ideation and collaborative brainstorming doesn't really fit into traditional PR, marketing, R&D, or customer service roles. It's an exploration of methods for innovating new business models and playing with the concept of co-creation. I've been thinking of it as open-sourcing innovation.

I haven't come up with a good title yet for what I do. I tend to just tell people, "I work in customer service."

| Collaborative Ideation |
Chicago, IL, US

Tags: rasmussen, "collaborative ideation", , co-creation, levenger, circa, "paper pr0n"

Collaborative Ideation

Fri, 08 Jun 2007 20:08:10 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Collaborative Ideation is a tumblelog I use to synthesize voice and perspective for the various social networks within which I experiment.

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.[ co-creation, open sourcing innovation]

Clip Source: rrasmussen.tumblr.com

Collaborative Ideation

DiyPlanner Flickr YouTube Ma.gnolia

It is important to me to dislose that I work for Levenger. I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers. [re: co-creation, open-sourcing innovation]
- Ryan Rasmussen

Tags: co-creation, "peer production", "paper pr0n", levenger, "ryan rasmussen", "wisdom of the crowd", innovation, ideation, "collaborative ideation"

HDBizBlog

Thu, 07 Jun 2007 00:05:44 GMT

clipped by: Ryan Rasmussen

Clip Source: hdbizblog.com

I will wait for Rasmussen to drop by and tell me what he thought of the book (if he’s read it). I am also going to need some of that grid paper for my new calendar/organizer.

I started capturing ideas on 3×5 cards, and although that method seems to work remarkably well for Tom Peters (at least seven international bestsellers so far), I personally found the size a bit small for this stage of the ideation process. I was dashing off quick notes, clipping quotes out of magazines, drawing diagrams to represent the ideas visually, and found myself eager to “color outside the lines” of the 3×5 format. I next experimented with large custom-made (and very labor-intensive) cards I cut from 8-1/2x 11 card stock, but they got unwieldy.

Finally, on The Ten Faces of Innovation, I tried the Levenger Circa notebooks in the junior size, turning them sideways and using the grid-style paper so I could write horizontally or vertically. It was perfect!

Using a Capture Notebook

Tags: tom kelley, ten faces, innovation, ten faces of innovation, ideo

Clipmarks | Ryan Rasmussen's 'innovation' clips

Co-Creation and Online Community: D*I*Y Planner and Levenger

Ryan Rasmussen - "An Interview with an Innovator" [Stephen Smith - HDBizBlog]

An Interview with an Innovator

Posted by Stephen on Wednesday, 19 of September , 2007 at 6:47 am

Flickr: Rasmussen

Collaborative Ideation

Collaborative Ideation

HDBizBlog

Using a Capture Notebook

Co-Creation and Online Community: DIY Planner and Levenger