a visualization of pervasive narrative development in a social web of influencers and connectors

Wed, 17 Oct 2007 13:41:04 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Each node is a thread. Each connection is a link. The ability to influence the silent audience [lurkers and long-term future of organic search conversion] becomes easier to understand when the interface is modified to display the "social web." This is the value of converting brand 'talkers'/evangelists into better teachers through collaborative ideation and seeding indigenous collaborative web technologies for mass distribution of consumer generated marketing.

Clip Source: collaborativeideation.com

[Video]

visualization of pervasive narrative development in a social web of influencers and connectors

Each node is a thread. Each connection is a link. The scope of influence upon the silent audience [lurkers and long-term future of organic search conversion] becomes easier to understand when the interface is modified to display the "social web." This is the value of converting brand 'talkers'/evangelists into better teachers through collaborative ideation and seeding indigenous collaborative web technologies for mass distribution of consumer generated marketing.

To see video in full screen click here.

Tags: social media, network visualization, engagement, influence, mapping, productivity, consumer generated marketing, social networks, ryan rasmussen

How to become a word of mouth evangelist - Sernovitz

Mon, 24 Sep 2007 03:34:02 GMT

clipped by: Ryan Rasmussen

Clip Source: www.damniwish.com

Meet Ryan Rasmussen, the new Emerging Media Specialist at Levenger.

His job is to do all the cool social media stuff that we all talk about.

He represents the company in social networks and Second Life. He schmoozes bloggers. He encourages real consumers to help design and develop products. Basically, he does all those things that big companies are struggling with. While marketing departments and agencies are debating the optimal word of mouth strategy ... Ryan just does it.

I took a lesson from Tom Kelley in my approach. He prescribes a new face of business - that of the anthropologist. Embedded within vocal communities, I have found that using the emergent tools of the environment to spark discussion through collaborative new product development (otherwise known as "hacking") generates a great deal of positive feedback. The result is a spike in consumer generated marketing, and a steady stream of collaborative ideation that gives consumers a voice in the direction of 'their' company.

Tags: andy sernovitz, word of mouth, marketing, viral, ryan rasmussen, gaspedal, damn! i wish, social media, consumer generated marketing

Clipmarks | Ryan Rasmussen's 'consumer generated marketing' clips

a visualization of pervasive narrative development in a social web of influencers and connectors

visualization of pervasive narrative development in a social web of influencers and connectors

How to become a word of mouth evangelist - Sernovitz