Clipmarks | Ryan Rasmussen's '"collaborative ideation"' clips

a visualization of pervasive narrative development in a social web of influencers and connectors

Wed, 17 Oct 2007 13:41:04 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Each node is a thread. Each connection is a link. The ability to influence the silent audience [lurkers and long-term future of organic search conversion] becomes easier to understand when the interface is modified to display the "social web." This is the value of converting brand 'talkers'/evangelists into better teachers through collaborative ideation and seeding indigenous collaborative web technologies for mass distribution of consumer generated marketing.

Clip Source: collaborativeideation.com

[Video]

visualization of pervasive narrative development in a social web of influencers and connectors

Each node is a thread. Each connection is a link. The scope of influence upon the silent audience [lurkers and long-term future of organic search conversion] becomes easier to understand when the interface is modified to display the "social web." This is the value of converting brand 'talkers'/evangelists into better teachers through collaborative ideation and seeding indigenous collaborative web technologies for mass distribution of consumer generated marketing.

To see video in full screen click here.

Tags: social media, network visualization, engagement, influence, mapping, productivity, consumer generated marketing, social networks, ryan rasmussen

How to become a word of mouth evangelist - Sernovitz

Mon, 24 Sep 2007 03:34:02 GMT

clipped by: Ryan Rasmussen

Clip Source: www.damniwish.com

Meet Ryan Rasmussen, the new Emerging Media Specialist at Levenger.

His job is to do all the cool social media stuff that we all talk about.

He represents the company in social networks and Second Life. He schmoozes bloggers. He encourages real consumers to help design and develop products. Basically, he does all those things that big companies are struggling with. While marketing departments and agencies are debating the optimal word of mouth strategy ... Ryan just does it.

I took a lesson from Tom Kelley in my approach. He prescribes a new face of business - that of the anthropologist. Embedded within vocal communities, I have found that using the emergent tools of the environment to spark discussion through collaborative new product development (otherwise known as "hacking") generates a great deal of positive feedback. The result is a spike in consumer generated marketing, and a steady stream of collaborative ideation that gives consumers a voice in the direction of 'their' company.

Tags: andy sernovitz, word of mouth, marketing, viral, ryan rasmussen, gaspedal, damn! i wish, social media, consumer generated marketing

Flickr: Rasmussen

Fri, 08 Jun 2007 20:11:15 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Flickr account for collaborative brainstorming and new product development with DIY communities.

Clip Source: www.flickr.com

R.Rasmussen

/ Ryan Rasmussen

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.

Encouraging creativity, ideation and collaborative brainstorming doesn't really fit into traditional PR, marketing, R&D, or customer service roles. It's an exploration of methods for innovating new business models and playing with the concept of co-creation. I've been thinking of it as open-sourcing innovation.

I haven't come up with a good title yet for what I do. I tend to just tell people, "I work in customer service."

| Collaborative Ideation |
Chicago, IL, US

Tags: rasmussen, "collaborative ideation", , co-creation, levenger, circa, "paper pr0n"

Collaborative Ideation

Fri, 08 Jun 2007 20:08:10 GMT

clipped by: Ryan Rasmussen
clipper's remarks: Collaborative Ideation is a tumblelog I use to synthesize voice and perspective for the various social networks within which I experiment.

I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.[ co-creation, open sourcing innovation]

Clip Source: rrasmussen.tumblr.com

Collaborative Ideation

DiyPlanner Flickr YouTube Ma.gnolia

It is important to me to dislose that I work for Levenger. I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers. [re: co-creation, open-sourcing innovation]
- Ryan Rasmussen

Tags: co-creation, "peer production", "paper pr0n", levenger, "ryan rasmussen", "wisdom of the crowd", innovation, ideation, "collaborative ideation"